April 25--Atlantic Coca-Cola Bottling Company has signed a letter of intent with The Coca-Cola Company to expand its territory rights and assume territories in Iowa and southern Minnesota, including the Ames Coca-Cola facility on East Lincoln Way.
Financial terms of the agreement, which was announced this week, were not disclosed. Expected transition dates are subject to the parties reaching definitive agreements, according to a news release announcing the move.
"Hopefully, for our company, it will grow our volume," said Kirk Tyler, president of Atlantic Coca-Cola Bottling Company, which is based in Atlantic, Iowa, with a distribution center in Waukee.
"We're a family-owned company and take pride in the service we provide, and it's our goal to bring great service to our customers and the communities we do business in."
The move also includes expansion into the Mason City and Storm Lake areas, he said.
Tyler said his company has only just begun its due diligence, and he could not comment specifically on what changes may be in store for the Ames facility, but he said, "our hope is we would expand employment and grow the business."
The move is part of Coca-Cola's 21st Century Beverage Partnership Model, which focuses on building more rational and contiguous operating territories; an improved, more integrated information technology platform, and a new beverage agreement that supports the evolving operating model, according to the news release.
"As we continue to evolve our partnership model for growth, Atlantic Coca-Cola Bottling Company brings deep local knowledge and demonstrated both outstanding commercial capabilities and consistent, sustainable success within their communities," Sandy Douglas, Coca-Cola president North America, said in the news release.
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