Consumers were barely fazed last year by June's decision to leave the European Union. But they are turning more cautious with prices rising quickly in response to the post-referendum slump in the value of the pound and higher oil prices.
Official data on Friday showed retail sales volumes fell by 0.3 percent month-on-month in January, much weaker than economists' forecasts in a Reuters poll for a 0.9 percent increase. No forecaster had expected a fall.
"The theme for most forecasters this year is that consumer spending is going to suffer as higher prices erode real incomes. But I don't think anyone would have expected the pace of spending to have suffered so much so soon," Alan Clarke, an economist with Scotiabank, said.
The pound fell sharply and was down half a percent against the U.S. dollar after the data. British government bond prices, which like the currency are sensitive to expectations about future Bank of England interest rate decisions, rose. [GBP/]
Friday's data underscores why the Bank has signalled it is in no rush to raise record-low rates as it expects rising inflation will hurt the spending power of households.
The Office of National Statistics said retail prices rose 1.9 percent in January compared with a year ago, the most since July 2013 and up sharply from December's 0.9 percent. The rise in motor fuel prices, up 16.1 percent, was the biggest since September 2011.
As well as weaker sterling, fuel prices have been pushed up by an increase in global oil prices.
Monthly retail sales figures can be volatile but over the three months to January sales were also down, falling by 0.4 percent in volume terms, their weakest performance since November 2013.
"In the three months to January 2017, retail sales saw the first signs of a fall in the underlying trend since December 2013," ONS statistician Kate Davies said. "The evidence suggests that increased prices in fuel and food are significant factors in this slowdown."
Compared with January 2015, sales rose 1.5 percent, their weakest performance since November 2013.
A sharp fall in sales in December was worse than previously estimated, the ONS also said.
There had been signs from private surveys before Friday's official data that consumers turned more cautious in January while the Bank of England has said consumer borrowing slowed in December.
ONS data published earlier this week showed inflation hitting its highest level since mid-2014 while growth in the earnings of workers slowed.
(Editing by Jeremy Gaunt)
By William Schomberg and Andy Bruce