Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

Canlan Ice Sports Corporation : Newad Signs an Exclusivity Agreement with Canlan Ice Sports for its Canadian Facilities

02/26/2013 | 09:30am US/Eastern
Recommend:
0

Press release

For immediate distribution

Consolidation of its position as a nationwide leader in digital signage

Newad Signs an Exclusivity Agreement with Canlan Ice

Sports for its Canadian Facilities

Montreal, February 25, 2013 - Newad announces today the signature of an exclusive representation agreement for all advertising platforms and sponsorships available at the Canadian facilities of Canlan Ice Sports Corp (TSX: ICE), the largest owner of multi-purpose recreational and entertainment facilities in North America. Canlan venues attract over 11 million visitors each year.

This long-term agreement includes a network of digital screens, rink-boards, in-ice branding, building naming rights, dressing rooms, experiential events, brand customizable sponsorships and many other creative initiatives. This complements the existing classic and mega banner formats already being displayed at Canlan, since August 2012. This agreement allows Newad to further expand the digital landscape offered to its advertisers. "We are very pleased with this agreement that reflects Canlan's trust in our expertise and ability to deliver relevant advertisers, both in terms of quality and quantity, in order to generate solid revenues. Our advertisers can now work in collaboration with Newad to
identify dynamic solutions aimed at optimizing their advertising investments in a vast, captive
and expanding market," comments Philippe Marchessault, Executive Vice President, Operations, Development & Innovation at Newad.
The addition of Canlan's 260 TV network screens alone consolidates Newad's position as a Canada-wide leader in digital signage. "Newad quickly demonstrated its know-how by respecting and understanding the specific nature of our facilities, the expectations of our 11 million annual visitors as well as our revenue objectives. This is why we now wish to entrust our advertising sales and sponsorship operations to their expert teams," affirmed Paul Dillon, Vice President of Sales, Marketing & Service of Canlan Ice Sports.

About Canlan

Canlan Ice Sports Corp is the North American leader in the development, operations and ownership of multi-purpose recreation and entertainment facilities. As the largest private sector owner and operator, Canlan currently owns and/or manages 20 facilities in Canada and the United States with 62 surfaces including ice rinks and indoor soccer fields. One of the premier brands of their portfolio of programs is the Adult Safe-Hockey League, the world's largest adult recreational hockey league, with over 80,000 members.
Canlan Ice Sports Corp. is listed on the Toronto Stock Exchange under the symbol

"ICE." For more information please visit www.icesports.com.

About Newad

Newad reaches the highest concentration of the Young & Affluent in Canada by guiding millions of consumers to four targeted platforms: Indoor, with 21,500 digital and classic boards in over 3,000 establishments and 36.5 million impressions delivered each week; Experiential Marketing, with the production of 250 promotional events per year; Publishing & Content, with numerous Web properties reaching 450,000 visitors each month and the production of branded content (photos & videos, mobile applications, contests, social media management, white label content); and Web, including the Newad OnLine advertising

network delivering, each month, 125 million pages views and 7.4 million visitors. Recipient of many prizes rewarding its creativity and innovation, Newad's 350 employees set the trends
in its Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. www.newad.com

Information:

Roxane Trudel

Coordinator, Marketing & Communications

1 866 899-6685 roxanet@newad.com

-30-

distributed by
Recommend :
0
React to this article
Latest news
Date Title
<1m ago Studies Conducted at National Cheng Kung University on Chemical Engineering Recently Reported
1m ago New Power Engineering Findings from Hitachi Outlined
1m ago CONOCOPHILLIPS : Donates $6 Million to Texas A&M Engineering
1m ago MITSUBISHI CHEMICAL : Materials research partnership renewed between UC Santa Barbara and Mitsubishi Chemical
1m ago Dover Reports First Quarter 2014 Results and Reaffirms 2014 Guidance
1m ago CHARTER COMMUNICATIONS : Announces Launch of 802.11ac WiFi router - Capable of Providing the Fastest WiFi
1m ago ENGILITY : Wins $40 Million Electronic Warfare Weapons System Contract
1m ago CONOCOPHILLIPS : Donates $1 Million to Texas Tech
2m ago NEWGEN TECHNOLOGIES : "NewGen" team from Esprit University win "Imagine Cup 2014"
2m ago Findings from Shinshu University in Physics Research Reported
Latest news
Advertisement
Hot News 
MATRA PETROLEUM : EGM Statement – Cancellation of trading on AIM
RTC : Board Appointment
ZOTEFOAMS : Unilever to use Zotefoams's MuCell® Extrusion technology for its Dove Body Wash Bottles in Europe
IRONVELD : Shares Jump 26% As Study Confirms Viability Of Iron Project
WEDNESDAY SECTOR LEADERS : Rental, Leasing, & Royalty, Precious Metals
Most Read News
2h ago Apple shares jump 8 percent, Asian stocks lag
2h ago BUFFETT : moving oil by rail safely major industry concern
2h ago ACTIVISION BLIZZARD : Newest Skylanders® Game - Skylanders Trap TeamTM - Takes Toys-to-Life Phenomenon to New Levels by Bringing Digital Characters into the Physical World
5h ago GE in talks to buy France's Alstom - Bloomberg
2h ago WAL MART STORES : -Mart says former CEO Scott to retire from board
Most recommended articles
2h ago Apple shares jump 8 percent, Asian stocks lag
10h ago Weaker FTSE 100 gets support from ABF and AstraZeneca
1d ago Barclays joins retreat from commodities as new rules bite
6d ago BLACKSTONE : earnings rise 30 percent, boosted by private equity gains
6m ago HONG KONG EXCHANGES AND CLEARING : LME says up to quarter of its electronic trade comes from Asia
Dynamic quotes  
ON
| OFF