Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

Canlan Ice Sports Corporation : Newad Signs an Exclusivity Agreement with Canlan Ice Sports for its Canadian Facilities

02/26/2013 | 09:30am US/Eastern
Recommend:
0

Press release

For immediate distribution

Consolidation of its position as a nationwide leader in digital signage

Newad Signs an Exclusivity Agreement with Canlan Ice

Sports for its Canadian Facilities

Montreal, February 25, 2013 - Newad announces today the signature of an exclusive representation agreement for all advertising platforms and sponsorships available at the Canadian facilities of Canlan Ice Sports Corp (TSX: ICE), the largest owner of multi-purpose recreational and entertainment facilities in North America. Canlan venues attract over 11 million visitors each year.

This long-term agreement includes a network of digital screens, rink-boards, in-ice branding, building naming rights, dressing rooms, experiential events, brand customizable sponsorships and many other creative initiatives. This complements the existing classic and mega banner formats already being displayed at Canlan, since August 2012. This agreement allows Newad to further expand the digital landscape offered to its advertisers. "We are very pleased with this agreement that reflects Canlan's trust in our expertise and ability to deliver relevant advertisers, both in terms of quality and quantity, in order to generate solid revenues. Our advertisers can now work in collaboration with Newad to
identify dynamic solutions aimed at optimizing their advertising investments in a vast, captive
and expanding market," comments Philippe Marchessault, Executive Vice President, Operations, Development & Innovation at Newad.
The addition of Canlan's 260 TV network screens alone consolidates Newad's position as a Canada-wide leader in digital signage. "Newad quickly demonstrated its know-how by respecting and understanding the specific nature of our facilities, the expectations of our 11 million annual visitors as well as our revenue objectives. This is why we now wish to entrust our advertising sales and sponsorship operations to their expert teams," affirmed Paul Dillon, Vice President of Sales, Marketing & Service of Canlan Ice Sports.

About Canlan

Canlan Ice Sports Corp is the North American leader in the development, operations and ownership of multi-purpose recreation and entertainment facilities. As the largest private sector owner and operator, Canlan currently owns and/or manages 20 facilities in Canada and the United States with 62 surfaces including ice rinks and indoor soccer fields. One of the premier brands of their portfolio of programs is the Adult Safe-Hockey League, the world's largest adult recreational hockey league, with over 80,000 members.
Canlan Ice Sports Corp. is listed on the Toronto Stock Exchange under the symbol

"ICE." For more information please visit www.icesports.com.

About Newad

Newad reaches the highest concentration of the Young & Affluent in Canada by guiding millions of consumers to four targeted platforms: Indoor, with 21,500 digital and classic boards in over 3,000 establishments and 36.5 million impressions delivered each week; Experiential Marketing, with the production of 250 promotional events per year; Publishing & Content, with numerous Web properties reaching 450,000 visitors each month and the production of branded content (photos & videos, mobile applications, contests, social media management, white label content); and Web, including the Newad OnLine advertising

network delivering, each month, 125 million pages views and 7.4 million visitors. Recipient of many prizes rewarding its creativity and innovation, Newad's 350 employees set the trends
in its Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. www.newad.com

Information:

Roxane Trudel

Coordinator, Marketing & Communications

1 866 899-6685 roxanet@newad.com

-30-

distributed by
Recommend :
0
React to this article
Latest news
Date Title
<1m ago ORPEA : Strong development, solid and profitable growth in H1 2014
<1m ago SJVN : Sponsors a training program for project affected youth
1m agoDJSanofi, Myokardia Team Up to Work on Genetic Heart Disease
2m ago MARANI BRANDS : VP Provides Update Expansion of Costco Tastings on MoneyTV
2m ago HARRY & DAVID : Hosts Grand Opening of New Store in Colorado
2m ago RELIV : Sends Distributors on Incentive Trip
2m ago BIG ROCK BREWERY : Debuts 2014, Rad Trad Variety Pack
2m ago BIGLARI : Finalizes Rights Offering
2m ago NESCO : Shopko Kicks Off Facebook Giveaway
2m ago ENHANCED OIL RESOURCES : Releases Update on Crossroads Oilfield Sale
Latest news
Advertisement
Hot News 
SPORTECH : Spot the tax bill
ULTRASONIC : Germany-listed Ultrasonic says top China executives missing, cash gone
GLIMCHER REALTY : Law Firm Kirby McInerney LLP Investigating Potential Claims on Behalf of Glimcher Realty Trust Stockholders
WASHINGTON PRIME : GLIMCHER INVESTOR ALERT BY THE FORMER ATTORNEY GENERAL OF LOUISIANA: Kahn Swick & Foti, LLC Investigates Adequacy of Price and Process in Proposed Sale of Glimcher Realty Trust
N BROWN : sales slow as catalogue group shapes up for digital age
Most Read News
1d ago ADOBE SYSTEMS : revenue forecast misses, shares slip
1d ago BARCLAYS : N.Y. says Barclays move to toss fraud case should be denied
1d ago RAYTHEON : House Ways and Means Committee - Hearing
1d ago DELTA AIR LINES : announces Los Angeles-San Antonio nonstop flights, starting in April
1d ago Amid coffee rivalry, McDonald's Canada to sell java in grocery stores
Most recommended articles
1m agoDJSanofi, Myokardia Team Up to Work on Genetic Heart Disease
17m ago CREDIT SUISSE : loans under U.S. Fed scrutiny: WSJ
29m ago Fed could hint on rate-hike plans as it prepares for policy turn
58m agoDJAsian Shares Gain on China Stimulus -- Update
1h ago 'Forced labour' rife in Malaysian electronics factories - report
Dynamic quotes  
ON
| OFF