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Canlan Ice Sports Corporation : Newad Signs an Exclusivity Agreement with Canlan Ice Sports for its Canadian Facilities

02/26/2013 | 09:30am US/Eastern
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Press release

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Consolidation of its position as a nationwide leader in digital signage

Newad Signs an Exclusivity Agreement with Canlan Ice

Sports for its Canadian Facilities

Montreal, February 25, 2013 - Newad announces today the signature of an exclusive representation agreement for all advertising platforms and sponsorships available at the Canadian facilities of Canlan Ice Sports Corp (TSX: ICE), the largest owner of multi-purpose recreational and entertainment facilities in North America. Canlan venues attract over 11 million visitors each year.

This long-term agreement includes a network of digital screens, rink-boards, in-ice branding, building naming rights, dressing rooms, experiential events, brand customizable sponsorships and many other creative initiatives. This complements the existing classic and mega banner formats already being displayed at Canlan, since August 2012. This agreement allows Newad to further expand the digital landscape offered to its advertisers. "We are very pleased with this agreement that reflects Canlan's trust in our expertise and ability to deliver relevant advertisers, both in terms of quality and quantity, in order to generate solid revenues. Our advertisers can now work in collaboration with Newad to
identify dynamic solutions aimed at optimizing their advertising investments in a vast, captive
and expanding market," comments Philippe Marchessault, Executive Vice President, Operations, Development & Innovation at Newad.
The addition of Canlan's 260 TV network screens alone consolidates Newad's position as a Canada-wide leader in digital signage. "Newad quickly demonstrated its know-how by respecting and understanding the specific nature of our facilities, the expectations of our 11 million annual visitors as well as our revenue objectives. This is why we now wish to entrust our advertising sales and sponsorship operations to their expert teams," affirmed Paul Dillon, Vice President of Sales, Marketing & Service of Canlan Ice Sports.

About Canlan

Canlan Ice Sports Corp is the North American leader in the development, operations and ownership of multi-purpose recreation and entertainment facilities. As the largest private sector owner and operator, Canlan currently owns and/or manages 20 facilities in Canada and the United States with 62 surfaces including ice rinks and indoor soccer fields. One of the premier brands of their portfolio of programs is the Adult Safe-Hockey League, the world's largest adult recreational hockey league, with over 80,000 members.
Canlan Ice Sports Corp. is listed on the Toronto Stock Exchange under the symbol

"ICE." For more information please visit www.icesports.com.

About Newad

Newad reaches the highest concentration of the Young & Affluent in Canada by guiding millions of consumers to four targeted platforms: Indoor, with 21,500 digital and classic boards in over 3,000 establishments and 36.5 million impressions delivered each week; Experiential Marketing, with the production of 250 promotional events per year; Publishing & Content, with numerous Web properties reaching 450,000 visitors each month and the production of branded content (photos & videos, mobile applications, contests, social media management, white label content); and Web, including the Newad OnLine advertising

network delivering, each month, 125 million pages views and 7.4 million visitors. Recipient of many prizes rewarding its creativity and innovation, Newad's 350 employees set the trends
in its Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. www.newad.com

Information:

Roxane Trudel

Coordinator, Marketing & Communications

1 866 899-6685 roxanet@newad.com

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