Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

Cargill Inc. : Cargill introduces ViaTech™ - next-generation stevia-based sweetener portfolio to improve taste of reduced-sugar products

03/06/2014 | 03:27pm US/Eastern

.

Cargill introduces ViaTech™ - next-generation stevia-based sweetener portfolio to improve taste of reduced-sugar products

Proprietary taste prediction model key to new ViaTech™ ingredients

MINNEAPOLIS - March 6, 2014 - Cargill today announced the introduction of its new ViaTech™ line of stevia-based sweeteners, which enable food and beverage manufacturers to achieve optimal sweetness and significant sugar reduction.

Part of what sets the ViaTech™ portfolio apart from previous stevia-based sweeteners is the use of Cargill's proprietary taste prediction model, which leads to clean sweetness in even some of the most difficult-to-perfect zero-calorie and reduced-calorie food and beverage formulations.

Stevia sweeteners continue to drive growth and innovation in the food and beverage industry, with more new beverage launches using stevia sweeteners than any other high potency sweetener.[1] Cargill has led the way in bringing stevia sweeteners to market and continues to lead the innovation of the category. With the ViaTech™ portfolio, Cargill builds upon previous stevia-based sweetener technologies by improving taste performance at high usage levels. 

"Our customers are looking for new solutions to broaden their product offerings with stevia sweeteners, and it's not just about finding a single steviol glycoside that works for everything," said Scott Fabro, global business development director, Cargill Corn Milling North America. "Cargill designed the ViaTech™ ingredients to deliver an optimal sweet taste at high use levels, which has been a limitation with previous stevia-based products. Our proprietary model allows us to predict in a precise way the right combination of steviol glycosides to deliver high quality sweet taste."

Cargill scientists have spent hundreds of thousands of hours working with the stevia leaf to understand how the different steviol glycosides found within it work alone and in combination. This approach allows Cargill developers to focus on not only optimizing taste and sweetness, but also on creating ingredients that enable a sensible total formulation cost for food and beverage manufacturers.

"As we bring new stevia-based innovations to market that enable product developers to work in high sweetness formulations such as carbonated soft drinks, we always keep in mind that our solutions must be commercially viable from a cost-in-use perspective," said Melanie Goulson, sweetness applications leader, Cargill.

Cargill partners globally with companies in the food and beverage industry to formulate stevia sweeteners for a variety of products. The ViaTech™ brand adds to Cargill's extensive portfolio of stevia based ingredients. Cargill's Truvia® stevia-based sweetener also is used in a variety of applications, such as sports drinks, teas, juices, and yogurts for a variety of companies in North and South America, Europe and Asia.

For more information on ViaTech, please visit www.cargillfoods.com/viatech.

Contact

Pam Stauffer, 952-742-6080, pam_stauffer@cargill.com

About Cargill

Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and nearly 150 years of experience. We have 142,000 employees in 67 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work.Cargill.com.


[1] Source: Innova database, January - December 2012

.

distributed by
React to this article
Latest news
Date Title
<1m ago KOBE STEEL : Patent Issued for Oxide for Semiconductor Layer of Thin-Film Transistor, Sputtering Target, and Thin-Film Transistor
1m ago An Application for the Trademark "PRIORIX" Has Been Filed by GlaxoSmithKline
2m ago Researchers Submit Patent Application, "Application Building Blocks for on Demand and on Premise Usage", for Approval
2m ago Patent Application Titled "Probiotics for Use in Reducing the Incidence and Duration of Illness" Published Online
2m ago An Application for the Trademark "ASTHMA FOCUS A COMMITMENT TO RESPIRATORY HEALTH... FOR LIFE" Has Been Filed by GlaxoSmithKline
2m ago SONY : Cyber Attack Notification And AllClear ID Services
3m ago CYTORI THERAPEUTICS : FDA Grants Cytori Conditional Approval for a U.S. Pivotal Clinical Trial in Scleroderma
4m ago "Image Reading Device, Image Forming Apparatus, and Recording Medium" in Patent Application Approval Process
4m ago Recent Findings in Ecology Research Described by Researchers from Flinders University of South Australia (Postglacial reorganization of a...
4m ago Shareholders of First Trust Value Line® Equity Allocation Index Fund Approve Changes to Investment Objective
Latest news
Advertisement
Hot News 
DIXONS CARPHONE : Interim Results 2014-15
BERKELEY MINERAL RESOURCES : Obsidian IR
EKF DIAGNOSTICS : To Miss Consensus Expectations But Expects Strong 2015
VOLCANO : Philips to buy US medical imaging firm Volcano
HIGHTEX : Leaps As German Court Clears Chapter 11 Process For Main Unit
Most Read News
4h ago Wall St. rallies after Fed, energy gains; S&P 500 posts best day since 2013
5h ago HONEYWELL : Patent Issued for System and Method for Reducing Errors in a Resonator Fiber Optic Gyroscope
4h ago INSYDE SOFTWARE : "Method of Promptly Starting Windowed Applications Installed on a Mobile Operating System and Device Using the Same" in Patent Application Approval...
4h ago SONY : Patent Issued for Capturing Playback Key Events in BD Players
4h ago BUSINESS MACHINES : Patent Issued for Methods and Systems for Automatically Determining Configuration Parameters
Most recommended articles
6m ago China FX regulator says closely monitoring Russian ruble slide
10m agoDJShares of Cheil Industries, Samsung Group's De Facto Holding Company, Double on Debut
16m agoDJPutin's Year of Defiance and Miscalculation -2-
36m agoDJU.S., Cuba Restore Diplomatic Ties -2-
46m agoDJChina November Home Prices Fall at Slower Pace
Dynamic quotes  
ON
| OFF