Log in
Login
Password
Remember
Lost password
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersCalendar 

Cargill Inc. : Cargill introduces ViaTech™ - next-generation stevia-based sweetener portfolio to improve taste of reduced-sugar products

03/06/2014 | 03:27pm US/Eastern

.

Cargill introduces ViaTech™ - next-generation stevia-based sweetener portfolio to improve taste of reduced-sugar products

Proprietary taste prediction model key to new ViaTech™ ingredients

MINNEAPOLIS - March 6, 2014 - Cargill today announced the introduction of its new ViaTech™ line of stevia-based sweeteners, which enable food and beverage manufacturers to achieve optimal sweetness and significant sugar reduction.

Part of what sets the ViaTech™ portfolio apart from previous stevia-based sweeteners is the use of Cargill's proprietary taste prediction model, which leads to clean sweetness in even some of the most difficult-to-perfect zero-calorie and reduced-calorie food and beverage formulations.

Stevia sweeteners continue to drive growth and innovation in the food and beverage industry, with more new beverage launches using stevia sweeteners than any other high potency sweetener.[1] Cargill has led the way in bringing stevia sweeteners to market and continues to lead the innovation of the category. With the ViaTech™ portfolio, Cargill builds upon previous stevia-based sweetener technologies by improving taste performance at high usage levels. 

"Our customers are looking for new solutions to broaden their product offerings with stevia sweeteners, and it's not just about finding a single steviol glycoside that works for everything," said Scott Fabro, global business development director, Cargill Corn Milling North America. "Cargill designed the ViaTech™ ingredients to deliver an optimal sweet taste at high use levels, which has been a limitation with previous stevia-based products. Our proprietary model allows us to predict in a precise way the right combination of steviol glycosides to deliver high quality sweet taste."

Cargill scientists have spent hundreds of thousands of hours working with the stevia leaf to understand how the different steviol glycosides found within it work alone and in combination. This approach allows Cargill developers to focus on not only optimizing taste and sweetness, but also on creating ingredients that enable a sensible total formulation cost for food and beverage manufacturers.

"As we bring new stevia-based innovations to market that enable product developers to work in high sweetness formulations such as carbonated soft drinks, we always keep in mind that our solutions must be commercially viable from a cost-in-use perspective," said Melanie Goulson, sweetness applications leader, Cargill.

Cargill partners globally with companies in the food and beverage industry to formulate stevia sweeteners for a variety of products. The ViaTech™ brand adds to Cargill's extensive portfolio of stevia based ingredients. Cargill's Truvia® stevia-based sweetener also is used in a variety of applications, such as sports drinks, teas, juices, and yogurts for a variety of companies in North and South America, Europe and Asia.

For more information on ViaTech, please visit www.cargillfoods.com/viatech.

Contact

Pam Stauffer, 952-742-6080, pam_stauffer@cargill.com

About Cargill

Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and nearly 150 years of experience. We have 142,000 employees in 67 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work.Cargill.com.


[1] Source: Innova database, January - December 2012

.

distributed by
React to this article
Latest news
Date Title
10:40p FACEBOOK : program this week reminds Missouri voters to register for March 15 primary
10:38p ARCH COAL : Peabody Energy increasingly on shaky ground
10:37p PROGRAMMED MAINTENANCE SERVICES : hange of Director's Interest Notice - James Walker
10:36p Nikkei slumps over 5 percent on firm yen, set for worst weekly loss since 2008
10:36p Asian shares slip as bank fears add to global gloom
10:36pDJASIA MARKETS : Japan Stocks Plunge To Lowest Point In More Than A Year
10:35p GLOBAL MARKETS-Asian shares slip as bank fears add to global gloom
10:35p EISAI : Phase III Trial Results of Eisai's Anticancer Agent Halaven(R) in Soft Tissue Sarcoma Published in The Lancet
10:32p AUSTRALIA AND NEW ZEALAND BANKING : Issue of JPY20bn Subordinated Notes to wholesale investors
10:32p ESCAP ECONOMIC AND SOCIAL COMMISSION FOR ASIA AN : Launch of the Statistical Yearbook for Asia and the Pacific 2015
Latest news
Advertisement
Hot News 
IMPERIAL TOBACCO : Trading Statement for the three months ended 31st December 2015
SCIENCE : Consensus statement from the International Radiosurgery Oncology Consortium for Kidney
UBISENSE : and Van Meter form Strategic Partnership in North America
CHARLES STANLEY : Researchers Submit Patent Application, "Single Handled Post Hole Digger", for Approval (USPTO 20160021809)
LIQUID : Bankruptcy or Receivership, Costs Associated with Exit or Disposal Activities (form 8-K)
Most Read News
06:32p UTAH FARM BUREAU : President Obama’s Budget Cuts 27 USDA Programs, Would Harm Farm and Ranch Families
06:34p Hughes Watters Askanase Office Relocation to Total Plaza in December 2015 Caps Off Eventful Business Year, Positions Firm for Growth
07:26pDJMoney Is Getting Tighter Faster Than Fed Intended
06:40p ROBBINS ARROYO LLP : Is Investigating the Officers and Directors of Inovalon Holdings, Inc. (INOV) on Behalf of Shareholders
06:34p The Christopher Collection Celebrates Special Tet Festival Event on February 13th
Most recommended articles
10:36p Nikkei slumps over 5 percent on firm yen, set for worst weekly loss since 2008
10:36p Asian shares slip as bank fears add to global gloom
10:36pDJASIA MARKETS : Japan Stocks Plunge To Lowest Point In More Than A Year
10:35p GLOBAL MARKETS-Asian shares slip as bank fears add to global gloom
10:31p TMX : adjusted profit falls, misses estimates