Companies Seize Share of £200 Billion European Online and Mobile Market
05/23/2012| 06:15am US/Eastern
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Integrated Online and Mobile Commerce Opportunities
Rolled Out for Advertisers and Publishers
London, 23 May 2012
Performance marketing and technology company http://www.tradedoubler.com/
has today announced its campaign to help clients and
affiliate marketing partners identify and harness the latest
opportunities in online and mobile commerce.
The campaign reflects Tradedoubler's determination
to help customers navigate their way through the hype and
confusion around mobile marketing. Its launch is accompanied
by a revitalised website and brand identity, unveiled
today.
Emerging communications technologies and an
increasingly social, mobile and empowered consumer base are
driving massive changes in the way people research and
purchase products and services. E-commerce sales in Europe
are forecast to grow by 16.1 per cent to £197.19 billion
(€232.76 billion)in 2012, representing around one in seven
retail sales in the most mature European markets. M-commerce
sales are set to grow 40 per cent each year for the next five
years,yet Tradedoubler estimates that just eight per cent of
European retailers have a transactional mobile site or
application.
Tradedoubler believes that this lack of uptake reflects
widespread confusion and concern among organisations about
where and how to best invest resources and how to address
technical and ethical obstacles such as platform and device
fragmentation, user experience, security and data
privacy.
"M-commerce is already starting to transform the
retail landscape and this trend will only continue and
escalate," said Urban Gillström, CEO, Tradedoubler.
"The data is breath-taking. Our mobile traffic is
already generating more than two million sales per month. No
advertiser or online publisher can afford to ignore such an
opportunity. We live in an anything, anytime, anywhere world
and companies need to develop and implement powerful
offerings that seamlessly integrate e-commerce and m-commerce
to meet the needs of consumers and the challenges of
competition. We appreciate that this is a daunting prospect
for many advertisers and publishers and we want to
help."
Tradedoubler was the first pan-European network to
offer an integrated e-commerce and m-commerce affiliate
network to help advertisers extend online programmes to users
on mobile devices. It followed up earlier this year with the
launch of Application Download Tracking (ADT) for iOS and
Android. This enables companies to measure the ROI on App
downloads and track leads and in-App purchases.
Tradedoubler has an award-winning publisher network and
with its ability to accurately record whether a sale was
generated by an affiliate's PC site, mobile site or App,
it has the technology to ensure that publishers are
accurately rewarded and that advertisers are able to assess
the success of individual elements of their cross-channel
marketing campaigns.
Reinforcing its commitment to helping advertisers and
publishers meet the challenges of mobile and tablet-generated
commerce, Tradedoubler has also hired an international mobile
team who will share their knowledge and expertise with
advertisers and publishers new to this space.
"These are exciting times for the digital
marketing industry and for Tradedoubler," said Rob
Wilson, Market Unit Leader North West. "Customers across
the UK are responding enthusiastically to our expanding suite
of e-commerce and mobile solutions as the benefits of
extending affiliate programmes to mobile devices become
clear. We want to build on this to reach out to
partners and potential partners - including merchants,
affiliates and agencies - who may be unsure about where to
start in the mobile arena or how to progress beyond the first
steps. Customers across the UK will also benefit
significantly from our re-launched and enhanced
website."
A programme of m-commerce education and insight will be
underpinned by industry-leading research to be revealed at
the A4U Expo in Barcelona on 19 - 20 June.
For more information please visit www.Tradedoubler.com
.
For further information, please contact:
Amy Stevens or Liam Sherry
Berkeley PR
0118 909 0909
tradedoubler@berkeleypr.co.uk
About Tradedoubler
Tradedoubler is a performance-based digital marketing
and technology company. Tradedoubler helps its 2,000
advertiser clients reach their business goals via its network
of over 140,000 publishers, improving their digital marketing
results, both online and on mobile.
Tradedoubler has a unique reach, being able to address
around 70 per cent of Europe's e-commerce consumers. The
company recently expanded into Latin America in response to
client demand for its expertise. Among
Tradedoubler's advertisers are Apple, American Express,
Dell, Disney, Expedia and CDON. The share is listed on Nasdaq
OMX.
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