Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

Companies Seize Share of £200 Billion European Online and Mobile Market

05/23/2012 | 06:15am US/Eastern

Integrated Online and Mobile Commerce Opportunities Rolled Out for Advertisers and Publishers

London, 23 May 2012

Performance marketing and technology company http://www.tradedoubler.com/ has today announced its campaign to help clients and affiliate marketing partners identify and harness the latest opportunities in online and mobile commerce.

The campaign reflects Tradedoubler's determination to help customers navigate their way through the hype and confusion around mobile marketing. Its launch is accompanied by a revitalised website and brand identity, unveiled today.

Emerging communications technologies and an increasingly social, mobile and empowered consumer base are driving massive changes in the way people research and purchase products and services. E-commerce sales in Europe are forecast to grow by 16.1 per cent to £197.19 billion (€232.76 billion)in 2012, representing around one in seven retail sales in the most mature European markets. M-commerce sales are set to grow 40 per cent each year for the next five years,yet Tradedoubler estimates that just eight per cent of European retailers have a transactional mobile site or application.

Tradedoubler believes that this lack of uptake reflects widespread confusion and concern among organisations about where and how to best invest resources and how to address technical and ethical obstacles such as platform and device fragmentation, user experience, security and data privacy.

"M-commerce is already starting to transform the retail landscape and this trend will only continue and escalate," said Urban Gillström, CEO, Tradedoubler. "The data is breath-taking. Our mobile traffic is already generating more than two million sales per month. No advertiser or online publisher can afford to ignore such an opportunity. We live in an anything, anytime, anywhere world and companies need to develop and implement powerful offerings that seamlessly integrate e-commerce and m-commerce to meet the needs of consumers and the challenges of competition. We appreciate that this is a daunting prospect for many advertisers and publishers and we want to help."

Tradedoubler was the first pan-European network to offer an integrated e-commerce and m-commerce affiliate network to help advertisers extend online programmes to users on mobile devices. It followed up earlier this year with the launch of Application Download Tracking (ADT) for iOS and Android. This enables companies to measure the ROI on App downloads and track leads and in-App purchases.

Tradedoubler has an award-winning publisher network and with its ability to accurately record whether a sale was generated by an affiliate's PC site, mobile site or App, it has the technology to ensure that publishers are accurately rewarded and that advertisers are able to assess the success of individual elements of their cross-channel marketing campaigns.

Reinforcing its commitment to helping advertisers and publishers meet the challenges of mobile and tablet-generated commerce, Tradedoubler has also hired an international mobile team who will share their knowledge and expertise with advertisers and publishers new to this space.

"These are exciting times for the digital marketing industry and for Tradedoubler," said Rob Wilson, Market Unit Leader North West. "Customers across the UK are responding enthusiastically to our expanding suite of e-commerce and mobile solutions as the benefits of extending affiliate programmes to mobile devices become clear.  We want to build on this to reach out to partners and potential partners - including merchants, affiliates and agencies - who may be unsure about where to start in the mobile arena or how to progress beyond the first steps. Customers across the UK will also benefit significantly from our re-launched and enhanced website."

A programme of m-commerce education and insight will be underpinned by industry-leading research to be revealed at the A4U Expo in Barcelona on 19 - 20 June.

For more information please visit www.Tradedoubler.com .

For further information, please contact:

Amy Stevens or Liam Sherry

Berkeley PR

0118 909 0909

tradedoubler@berkeleypr.co.uk

About Tradedoubler

Tradedoubler is a performance-based digital marketing and technology company. Tradedoubler helps its 2,000 advertiser clients reach their business goals via its network of over 140,000 publishers, improving their digital marketing results, both online and on mobile.

Tradedoubler has a unique reach, being able to address around 70 per cent of Europe's e-commerce consumers. The company recently expanded into Latin America in response to client demand for its expertise.  Among Tradedoubler's advertisers are Apple, American Express, Dell, Disney, Expedia and CDON. The share is listed on Nasdaq OMX.

distributed by
Latest news
Date Title
1m ago WALT DISNEY : DCP Spreads the Magic of Healthy Living at the PMA Fresh Summit Convention and Expo
1m ago FIBRA INN : Announces Resolution of General Shareholders’ Meeting of CBFI Holders Related to the Modification of Fee Structure
3m ago AbbVie CEO Gonzales loses Shire, but wins praise for gusty move
11m ago PANORAMA SYNERGY : Appoints Leading MEMS Expert to its Board
11m ago MIRASOL RESOURCES : -- Redeems Rights Under Shareholder Rights Plan
11m ago TWITTER : Ricky Martin premieres #AdiosVideo on Twitter tonight
12m ago Asian shares tread water as China GDP awaited
16m ago CLECO : Harwood Feffer LLP : Announces Investigation of Cleco Corporation
16m ago CASINO GUICHARD : Cdiscount introduces express pick-up for 30 kg-plus packages, available within 24-48 hours of purchase
17m ago GREATER SACRAMENTO BANCORP : Reports 2014 Third Quarter Net Income Up 35% over 2013 Third Quarter
Latest news
Advertisement
Hot News 
BANCO ESPIRITO SANTO : Novo Banco's Angolan Bank to Lose Most of Loan From Collapsed Banco Espirito Santo
DOMINION MIDSTREAM PARTNERS : Entry into a Material Definitive Agreement, Change in Directors or Principal Officers, Amendments to Articles of Inc. or Bylaws; Change in Fiscal Year, Financial Statements and Exhibits (form 8-K)
NUTRECO : SHV and Nutreco announce a recommended cash offer of EUR 40 per share for all shares of Nutreco
PRESIDENT ENERGY : Oil Discovery in Paraguayan Chaco
SINOCOKING COAL AND COKE CHEM IND : Aboveground Syngas Facility Commences Operations
Most Read News
1h ago Chipotle stock dips as sales growth forecasts come down
2h ago AbbVie says $55 billion acquisition of Shire officially dead
1h ago Lockheed says has plan to catch up on F-35 deliveries by year-end
2h ago GULFMARK OFFSHORE : Announces Third Quarter 2014 Operating Results
1h ago Analysis- IBM struggles to reinvent itself in an age of cloud
Most recommended articles
3m ago AbbVie CEO Gonzales loses Shire, but wins praise for gusty move
11m ago Asian shares tread water as China GDP awaited
32m ago Gold Climb As USD Dips, Copper Slumps Ahead Of Chinese Q3 GDP
46m ago Gold Tests Key Resistance At $1,291 Following Yellen Testimony
58m ago Syngenta lawsuit against Bunge over GMO corn revived on appeal
Dynamic quotes  
ON
| OFF