Corus Entertainment Inc. : Sears Canada, Hilroy and Allan Candy partner with YTV on Product Integrations for The Next Star Season 5
07/16/2012| 01:53pm US/Eastern
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(Toronto, Canada) Corus Entertainment's kid and family
network YTV is teaming up with Sears Canada, Hilroy and The
Allan Candy Company Ltd. on product integrations for Season 5
of its top-rated series The Next Star, which
premieres on tonight (Monday, July 16) at 7 p.m.
ET/PT.
Canadian retailer Sears will be integrated in
30-second shopping vignettes featuring the Top 6
finalists and a Sears Trend Director showcasing the latest
back-to-school fashion trends. The final six will make an
appearance at the Toronto Eaton Centre Sears store together
for a fan appreciation event and will individually visit
their hometown Sears store for autograph signings. The
ultimate winner of The Next Star will also receive a
$5,000 shopping spree at Sears.
In addition, through the online Virtual Next
Star competition Sears is offering fans a chance to win
a VIP trip to the season finale at Canada's Wonderland on
Sunday, September 23 as well as a $5,000 Sears back-to-school
shopping spree. Contest details and Top 6 appearance dates
will be posted on YTV.com, Sears.ca and via social
media.
The Next Starcontestants will
draw on Hilroy products for inspiration throughout the
season. From creating concepts on the
Zwipes®Inspiration Wall to writing lyrics in
their notebooks, the talent will be fully equipped to produce
original songs.
Allan Candy's iconic and playful Big Foot brand
will be integrated in fun dance segments with the Top 6 and
the Big Foot mascot even has a little fun at the judges'
expense. Audiences will also be treated to three
exciting new flavours of Big Foot candy during the studio
tapings and after the live finale.
About The Next Star
The Next Star is produced by leading Toronto
distributor and producer Tricon Films and Television in
association with YTV. Gemini-nominated host Adamo
Ruggiero returns as host and welcomes JUNO Award-winning
R&B/pop sensation Keshia Chanté,
country sweetheart and TV personality Tara Oram, and A&R exec
at Universal Music Canada Mark Spicoluk as this year's judges
and mentors. The seriesfeatures a new group of
talented kids aged 15 and under who attended auditions across
Canada in hopes of making it to the Top 12. From the Top 12,
six will be chosen and prepped for stardom with the help of
the judges.
Seen in over 11 million homes across Canada, YTV is a leading
entertainment brand for kids. YTV offers quality
entertainment for kids and families with hit Nickelodeon
series, nighttime drama for teens, blockbuster movies and
original Canadian programming. YTV reaches its viewers online
at YTV.comand in
local communities with the traveling road show
WOW!.
YTV is owned by Corus Entertainment Inc., a Canadian-based
media and entertainment company. Corus is a market leader in
specialty television and radio with additional assets in pay
television, television broadcasting, children's book
publishing and children's animation. The Company's
multimedia entertainment brands include YTV, Treehouse,
Nickelodeon (Canada), ABC Spark, W Network, OWN: Oprah
Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada),
Movie Central, HBO Canada, Nelvana, Kids Can Press and radio
stations including CKNW AM 980, 99.3 The FOX, Country 105,
630 CHED, Q107 and 102.1 the Edge. Corus creates engaging
branded entertainment experiences for its audiences across
multiple platforms. A publicly traded company, Corus is
listed on the Toronto Stock Exchange (CJR.B). www.corusent.com.
All YTV times are ET/PT.
For high-resolution images, please visit: http://mediacentre.corusent.com
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SOCIAL MEDIA LINKS:
Twitter @TheNextStar_5and
Facebook Facebook.com/TheNextStarYTV
For more information, please contact:
Danielle Sefton
Corus Entertainment
416.479.6094
netta.rondinelli@corusent.com
Netta Rondinelli
Corus Entertainment
416.479.6443
danielle.sefton@corusent.com
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