TORONTO, Nov. 10, 2011, 2011 (Canada NewsWire via COMTEX)
Dempster's, Canada's Bakery, is launching a new
advertising campaign featuring hockey star Sidney Crosby.
The campaign, which focuses on the importance of eating
healthy, nutritious grains as part of a balanced diet,
will feature television commercials along with in-store
and online promotional giveaways.
The ads compare the similarities of Crosby's diligent
game-day preparation with the admirable work ethic and
passion of Canadian farmers who grow the world-class
wheat and grains used in Dempster's breads.
The new ads can be viewed via the following link:
The commercials will begin airing on Friday, November 11.
As part of this new campaign, Dempster's is hosting
in-store and online promotions that give Canadians a
chance to meet Sidney Crosby, and win signed sweaters and
merchandise (including a clothes dryer) through an
in-store and online promotion. Consumers can compete in
an online game to see how many pucks they can get into a
clothes dryer. This is a fun take on the story from
Crosby's youth where he perfected his shot in his
parents' basement, while occasionally hitting their
dryer. The promotion and online game can be accessed via
the following link: http://www.dempsters.ca/CrosbyGame.
In conjunction with the new campaign launch,
Dempster's is making a $25,000 donation to the Sidney
Crosby Foundation, which supports children's
charities throughout Canada, including in Sidney's
home province of Nova Scotia.
About Dempster's® Canada's Bakery The
Dempster's heritage of quality bread baking began
more than 100 years ago when James Dempster founded both
the bakery and the tradition of delivering fresh baked,
nutritious, great tasting grain breads to Canadians
daily. For more information on Dempster's, please
visit www.dempsters.ca. or www.facebook.com/dempsters.
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SOURCE: Maple Leaf Foods Inc.
Maple Leaf Foods Media Hotline 416-926-2020 1-888-995-5030 [email protected]