Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

Digital Generation Inc. : Yahoo! JAPAN Now Deploying MediaMind’s Ad Serving Technology for Rich Media Ads

02/05/2013 | 03:51am US/Eastern
Recommend:
0

Yahoo! JAPAN Now Deploying MediaMind's Ad Serving Technology

 for Rich Media Ads on GyaO! Video Streaming Site

Tokyo, Japan and NYC, NY, Monday, February 4, 2013 - Yahoo! JAPAN has begun deploying DG MediaMind's ad serving technology platform for rich media ads on its GyaO! subsidiary, Japan's largest free video streaming site.  The launch is the first of a series of deployments to be implemented following the signing of a multi-faceted partnership agreement between the two companies late last year.

MediaMind's ad technology solutions will enable Yahoo! JAPAN to more effectively develop and deliver rich and creative video and display advertisements, enabling advertisers to more effectively use Internet advertising as a branding vehicle and resolve other Internet advertising challenges.

In addition, the effectiveness of the rich media ads on GyaO! will be measured using MediaMind's "Dwell" metrics.  Dwell is designed to measure and visualize the extent to which users are engaging with ads, including impressions of ads which users intentionally choose to engage and the length of time these users maintain engagement.

Research studies have found that ads with a high Dwell rating were about 3 times more likely to increase brand-related keyword searches and about 1.68 times more likely to increase site traffic as compared with ads with a low Dwell rating.*1 It was also found in a live test on  GyaO! In December 2012 that rich media ads had a 220% longer engagement duration as compared to traditional ads, showing that rich media ads have a high engagement effect and also positively impact search behavior and traffic.

By continuously refining their advertising technology capabilities, Yahoo! JAPAN, GyaO! and MediaMind will be able to provide advertisers with innovative and strategic services that will contribute to a more active Internet advertising experience.

ABOUT DG

DG (NASDAQ: DGIT) connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Company's television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. DG's online platform, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit http://www.DGit.com.

About Yahoo! JAPAN:

Yahoo Japan Corporation (http://www.yahoo.co.jp/, listed on the TSE 1st Section and JASDAQ; Stock code: 4689; Head office: Minato-ku, Tokyo; Establishment: January 31, 1996; Representative Director and President: Manabu Miyasaka) operates Yahoo! JAPAN, one of the most trafficked Internet destinations in Japan. The site attracts 19 million smartphone users, which accounts for 76.2%*1 of the total 24.93 million smartphone user population in Japan.*2

*1 Calculated by MediaMind based on the "Smartphone Contents Report" issued by Video Research Interactive Inc. ("VRI") in September 2012.

*2 Calculated by MediaMind by multiplying the number of PC-based Internet users of 71.84 million, which was reported in the "Web PAC 2 Basic Survey: Estimated Population" issued  by VRI in April 2012, by the smartphone ownership of 34.7%, which was found in a preliminary survey for the "Smartphone Contents Report" issued by VRI in September 2012.

About GyaO Corporation:

GyaO Corporation operates Japan's largest free video streaming site "GyaO!" as well as paid video streaming site "GyaO! Store" At the two sites, GyaO offers everyday a wide variety of must-see titles and new line-ups including popular foreign dramas, animations, music, movies, and comedies. GyaO! provides all of its approx. 18,000 videos for free, and GyaO! Store sells more than 35,000 videos. The company also provides a "multi-device" service, in which popular titles are streamed to smartphones and Internet TVs as well as PCs. The videos that are streamed are played about 120 million times a month by about 19 million users.

#  #  #

Media Contacts

Yahoo Japan Corporation PR

E-mail: ycompany-pr@mail.yahoo.co.jp

DG and MediaMind

Dana Miller

T. 646-437-3737 (US)

Press@mediamind.com

MediaMind Technologies Japan

Jun Negishi

T. +81-3-6457-1866 (Japan)

info_jp@mediamind.com

distributed by
Recommend :
0
React to this article
Latest news
Date Title
11m ago MINISTRY OF ECONOMY AND ENERGY OF REPUBLIC OF : Dragomir Stoynev: South Stream is a strategic project for Bulgaria; the government intends to start construction this year
17m ago BCCI BAHRAIN CHAMBER OF COMMERCE & INDUSTRY : New customs procedures for loading goods: Open meeting with BCCI and Customs
28m ago New York Pediatrician says Frequent School Moves can Affect Child's Mental Health
32m ago Manchester United’s Patrice Evra NOMINATES Liverpool star Luis Suarez as PFA Player of the Year
36m ago AGC NETWORKS : Avaya Networking Solutions Close the Gap between Data Center and End Devices
36m ago COCHLEAR : to unveil its Arabic Matrix Test at Annual Middle East Otolaryngology Conference & Exhibition
36m ago LEXMARK : Print Management brings added flexibility and savings through the channel for Middle East customers
42m ago First bodies pulled from submerged Korean ferry
42m ago OOREDOO : Introduce Ahli Bank as New Nojoom Partner
46m ago SOUTH KOREA - Divers begin pulling bodies from sunken South Korean ferry
Latest news
Advertisement
Hot News 
HAVELOCK EUROPA : Preliminary Results to 31 December 2013
LDK SOLAR : Provides Additional Information on its Request for Review of NYSE Regulation's Decision to Suspend Trading and Commence Delisting Procedures
HAYNES PUBLISHING : Third Quarter Hit By Us Inventory Returns, Weak UK
SPACEANDPEOPLE : Shares Slide As It Lowers 2014 Forecast
BLUR : Shares In Blur Group Plummet Due To Delayed Revenue Recognition
Most Read News
1d ago TEXTURA : Uncommon Uses Greengrade to Help Achieve LEED Platinum for Project VIDA
1d ago GRAHAM : Pentagon Mulls Deployment As Poland Asks For 10,000 Troops
1d ago BAYERISCHE MOTOREN WERKE : Marion County Deputies Arrest Speed Racing Driver
1d ago WPCS : Announces Launch Date for BTX Trader Platform
1d ago HMN FINANCIAL : Announces first quarter results, april 22, 2014
Most recommended articles
3d ago U.S. shares seen opening lower as tech giants stumble
3d ago Financials bolster FTSE after reassuring U.S. earnings
3d ago BLACKSTONE : earnings rise 30 percent, boosted by private equity gains
2h ago Daimler to sell DENZA electric car in China with local subsidy
2h ago BAYERISCHE MOTOREN WERKE : BMW in final stages of decision on potential new factory
Dynamic quotes  
ON
| OFF