Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

Digital Generation Inc. : Yahoo! JAPAN Now Deploying MediaMind’s Ad Serving Technology for Rich Media Ads

02/05/2013 | 03:51am US/Eastern

Yahoo! JAPAN Now Deploying MediaMind's Ad Serving Technology

 for Rich Media Ads on GyaO! Video Streaming Site

Tokyo, Japan and NYC, NY, Monday, February 4, 2013 - Yahoo! JAPAN has begun deploying DG MediaMind's ad serving technology platform for rich media ads on its GyaO! subsidiary, Japan's largest free video streaming site.  The launch is the first of a series of deployments to be implemented following the signing of a multi-faceted partnership agreement between the two companies late last year.

MediaMind's ad technology solutions will enable Yahoo! JAPAN to more effectively develop and deliver rich and creative video and display advertisements, enabling advertisers to more effectively use Internet advertising as a branding vehicle and resolve other Internet advertising challenges.

In addition, the effectiveness of the rich media ads on GyaO! will be measured using MediaMind's "Dwell" metrics.  Dwell is designed to measure and visualize the extent to which users are engaging with ads, including impressions of ads which users intentionally choose to engage and the length of time these users maintain engagement.

Research studies have found that ads with a high Dwell rating were about 3 times more likely to increase brand-related keyword searches and about 1.68 times more likely to increase site traffic as compared with ads with a low Dwell rating.*1 It was also found in a live test on  GyaO! In December 2012 that rich media ads had a 220% longer engagement duration as compared to traditional ads, showing that rich media ads have a high engagement effect and also positively impact search behavior and traffic.

By continuously refining their advertising technology capabilities, Yahoo! JAPAN, GyaO! and MediaMind will be able to provide advertisers with innovative and strategic services that will contribute to a more active Internet advertising experience.

ABOUT DG

DG (NASDAQ: DGIT) connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Company's television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. DG's online platform, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit http://www.DGit.com.

About Yahoo! JAPAN:

Yahoo Japan Corporation (http://www.yahoo.co.jp/, listed on the TSE 1st Section and JASDAQ; Stock code: 4689; Head office: Minato-ku, Tokyo; Establishment: January 31, 1996; Representative Director and President: Manabu Miyasaka) operates Yahoo! JAPAN, one of the most trafficked Internet destinations in Japan. The site attracts 19 million smartphone users, which accounts for 76.2%*1 of the total 24.93 million smartphone user population in Japan.*2

*1 Calculated by MediaMind based on the "Smartphone Contents Report" issued by Video Research Interactive Inc. ("VRI") in September 2012.

*2 Calculated by MediaMind by multiplying the number of PC-based Internet users of 71.84 million, which was reported in the "Web PAC 2 Basic Survey: Estimated Population" issued  by VRI in April 2012, by the smartphone ownership of 34.7%, which was found in a preliminary survey for the "Smartphone Contents Report" issued by VRI in September 2012.

About GyaO Corporation:

GyaO Corporation operates Japan's largest free video streaming site "GyaO!" as well as paid video streaming site "GyaO! Store" At the two sites, GyaO offers everyday a wide variety of must-see titles and new line-ups including popular foreign dramas, animations, music, movies, and comedies. GyaO! provides all of its approx. 18,000 videos for free, and GyaO! Store sells more than 35,000 videos. The company also provides a "multi-device" service, in which popular titles are streamed to smartphones and Internet TVs as well as PCs. The videos that are streamed are played about 120 million times a month by about 19 million users.

#  #  #

Media Contacts

Yahoo Japan Corporation PR

E-mail: ycompany-pr@mail.yahoo.co.jp

DG and MediaMind

Dana Miller

T. 646-437-3737 (US)

Press@mediamind.com

MediaMind Technologies Japan

Jun Negishi

T. +81-3-6457-1866 (Japan)

info_jp@mediamind.com

distributed by
Latest news
Date Title
3m ago MANCHESTER UNITED V CHELSEA : Preview, Betting Odds and Projected Lineups
6m ago High energy can earn our Tigers stripes, says Pivac ; SCARLETS v LEICESTER PARC Y SCARLETS 7.45pm
11m ago TRINITY MIRROR : Corrections & complaints
12m ago DREAM FACTRY : The scream team ; We love HALLOWEEN By Jen Rodger & Neil Batey
12m ago TRINITY MIRROR : Win a holiday in Tunisia ; PLUS A COPY OF THE FILM CHEF ON DVD
12m ago KANDA : Hat-trick hero Kan celebrate another victory ; UNDER-19 FOOTBALL
13m ago DEERE MPANY : Woman dies after crash with tractor
13m ago TRINITY MIRROR : Corrections & complaints
14m ago AIRBUS : Druids aiming to shine in front of the TV cameras ; CEFN DRUIDS v AIRBUS TOMORROW, 2PM KICK OFF
15m ago GARAY PLAYER ; OLD TRAFFORD CHEQUEBOOK IS OUT AGAIN Van Gaal wants Argentina hard man to sort out the United defence United line up tough guy Garay
Latest news
Advertisement
Hot News 
DIGITAL RIVER : Announces Agreement to be Acquired by Investor Group Led by Siris Capital Group for $26.00 per Share in Cash
EDREAMS ODIGEO : Statement responding to BA and Iberia statement
4IMPRINT : Full Year Expectations Underpinned By Strong Third Quarter
ATLANTIS RESOURCES : Raises GBP5.0 Million In Discounted Placing (ALLISS)
MERIT MEDICAL SYSTEMS : posts 3Q profit
Most Read News
1d ago MATSON : Shipping company pleads guilty in molasses spill
1d ago HEARTLAND EXPRESS : 2014 Q3 Earnings Release
1d ago Fannie Mae settles shareholder lawsuit for $170 million
1d ago Google's Pichai to oversee major products and services
1d ago APPLE : Time for all Apple products to enter China
Most recommended articles
42m ago South Korea fund to abstain from Samsung merger vote, wants share buybacks
1d agoDJOregon Initiative Seeks Lower Pot Taxes Than Cities Want
1d ago WEEKLY TRADING FORECAST : FX Traders Prepare for Heavy Volatility on FOMC, GDP and ECB Stimulus
1d ago Dollar and Market Confidence Ride on FOMC Decision
1d ago Look to energy names for global demand clues
Dynamic quotes  
ON
| OFF