Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

Digital Generation Inc. : Yahoo! JAPAN Now Deploying MediaMind’s Ad Serving Technology for Rich Media Ads

02/05/2013 | 03:51am US/Eastern

Yahoo! JAPAN Now Deploying MediaMind's Ad Serving Technology

 for Rich Media Ads on GyaO! Video Streaming Site

Tokyo, Japan and NYC, NY, Monday, February 4, 2013 - Yahoo! JAPAN has begun deploying DG MediaMind's ad serving technology platform for rich media ads on its GyaO! subsidiary, Japan's largest free video streaming site.  The launch is the first of a series of deployments to be implemented following the signing of a multi-faceted partnership agreement between the two companies late last year.

MediaMind's ad technology solutions will enable Yahoo! JAPAN to more effectively develop and deliver rich and creative video and display advertisements, enabling advertisers to more effectively use Internet advertising as a branding vehicle and resolve other Internet advertising challenges.

In addition, the effectiveness of the rich media ads on GyaO! will be measured using MediaMind's "Dwell" metrics.  Dwell is designed to measure and visualize the extent to which users are engaging with ads, including impressions of ads which users intentionally choose to engage and the length of time these users maintain engagement.

Research studies have found that ads with a high Dwell rating were about 3 times more likely to increase brand-related keyword searches and about 1.68 times more likely to increase site traffic as compared with ads with a low Dwell rating.*1 It was also found in a live test on  GyaO! In December 2012 that rich media ads had a 220% longer engagement duration as compared to traditional ads, showing that rich media ads have a high engagement effect and also positively impact search behavior and traffic.

By continuously refining their advertising technology capabilities, Yahoo! JAPAN, GyaO! and MediaMind will be able to provide advertisers with innovative and strategic services that will contribute to a more active Internet advertising experience.

ABOUT DG

DG (NASDAQ: DGIT) connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Company's television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. DG's online platform, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit http://www.DGit.com.

About Yahoo! JAPAN:

Yahoo Japan Corporation (http://www.yahoo.co.jp/, listed on the TSE 1st Section and JASDAQ; Stock code: 4689; Head office: Minato-ku, Tokyo; Establishment: January 31, 1996; Representative Director and President: Manabu Miyasaka) operates Yahoo! JAPAN, one of the most trafficked Internet destinations in Japan. The site attracts 19 million smartphone users, which accounts for 76.2%*1 of the total 24.93 million smartphone user population in Japan.*2

*1 Calculated by MediaMind based on the "Smartphone Contents Report" issued by Video Research Interactive Inc. ("VRI") in September 2012.

*2 Calculated by MediaMind by multiplying the number of PC-based Internet users of 71.84 million, which was reported in the "Web PAC 2 Basic Survey: Estimated Population" issued  by VRI in April 2012, by the smartphone ownership of 34.7%, which was found in a preliminary survey for the "Smartphone Contents Report" issued by VRI in September 2012.

About GyaO Corporation:

GyaO Corporation operates Japan's largest free video streaming site "GyaO!" as well as paid video streaming site "GyaO! Store" At the two sites, GyaO offers everyday a wide variety of must-see titles and new line-ups including popular foreign dramas, animations, music, movies, and comedies. GyaO! provides all of its approx. 18,000 videos for free, and GyaO! Store sells more than 35,000 videos. The company also provides a "multi-device" service, in which popular titles are streamed to smartphones and Internet TVs as well as PCs. The videos that are streamed are played about 120 million times a month by about 19 million users.

#  #  #

Media Contacts

Yahoo Japan Corporation PR

E-mail: ycompany-pr@mail.yahoo.co.jp

DG and MediaMind

Dana Miller

T. 646-437-3737 (US)

Press@mediamind.com

MediaMind Technologies Japan

Jun Negishi

T. +81-3-6457-1866 (Japan)

info_jp@mediamind.com

distributed by
React to this article
Latest news
Date Title
<1m ago Megawide, GMR secure partial financing for Cebu project
<1m ago COSCO CAPITAL : to buy back shares
<1m ago AYALA : led wind farm bags health, safety award
7m ago TEXAS ROADHOUSE : fire doused (BRIEF)
8m ago MOODY : The Week in Public Finance: Traffic Cam Drama, Retiree Healthcare and Another D.C. Shoutout
9m ago SONY : gets taken to the woodshed (EDITORIAL)
19m ago HMS HYDRAULIC MACHINES & SYSTEM GRP PCL : Group 9m 2014 IFRS financial results
26m agoDJPETROLEO BRASILEIRO PETROBRAS : Former Petrobras Executive Gives Computer Data to Prosecutors
30m ago SAFEWAY : Contra Costa Times Tom Barnidge column
36m ago Man City go level on points with Chelsea
Latest news
Advertisement
Hot News 
DENDREON : Entry into a Material Definitive Agreement, Change in Directors or Principal Officers, Other Events, Financial Statements and Exhibits (form 8-K)
DIXONS CARPHONE : *exane bnp raises dixons carphone price target to 510 (450) pence - 'outperform'
BERKELEY MINERAL RESOURCES : Obsidian IR
NATURE : Warns 2014 Results To Be "Materially" Below Market View
FINISH LINE : Reports Third Quarter Fiscal Year 2015 Results
Most Read News
1d ago SYSCO : Poised to Complete US Foods Deal (Report)
6h ago North Korea says did not hack Sony, wants joint probe with U.S
1d ago U.S. labor agency files complaints against McDonald's
1d ago SIEMENS : surpasses 100,000 milestone for energy-efficient industrial motors
3h agoDJDEUTSCHE TELEKOM : in Talks to Sell T-Online to Springer - Report
Most recommended articles
26m agoDJPETROLEO BRASILEIRO PETROBRAS : Former Petrobras Executive Gives Computer Data to Prosecutors
58m agoDJU.S., Mexico Strike Deal to Scrap Sugar Duties
1h ago Austria says EU must not seek collapse of Russian economy
1h ago ALLIANZ SE : Pimco still sees longer-term value in Russian bonds - paper
1h agoDJDAIMLER : Could Raise Dividend, CFO Says - Report
Dynamic quotes  
ON
| OFF