Log in
Login
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesInterest RatesHot NewsMost Read NewsRecomm.Business LeadersCalendar 

Digital Generation Inc. : Yahoo! JAPAN Now Deploying MediaMind’s Ad Serving Technology for Rich Media Ads

share with twitter share with LinkedIn share with facebook
share via e-mail
0
02/05/2013 | 09:51am CEST

Yahoo! JAPAN Now Deploying MediaMind's Ad Serving Technology

 for Rich Media Ads on GyaO! Video Streaming Site

Tokyo, Japan and NYC, NY, Monday, February 4, 2013 - Yahoo! JAPAN has begun deploying DG MediaMind's ad serving technology platform for rich media ads on its GyaO! subsidiary, Japan's largest free video streaming site.  The launch is the first of a series of deployments to be implemented following the signing of a multi-faceted partnership agreement between the two companies late last year.

MediaMind's ad technology solutions will enable Yahoo! JAPAN to more effectively develop and deliver rich and creative video and display advertisements, enabling advertisers to more effectively use Internet advertising as a branding vehicle and resolve other Internet advertising challenges.

In addition, the effectiveness of the rich media ads on GyaO! will be measured using MediaMind's "Dwell" metrics.  Dwell is designed to measure and visualize the extent to which users are engaging with ads, including impressions of ads which users intentionally choose to engage and the length of time these users maintain engagement.

Research studies have found that ads with a high Dwell rating were about 3 times more likely to increase brand-related keyword searches and about 1.68 times more likely to increase site traffic as compared with ads with a low Dwell rating.*1 It was also found in a live test on  GyaO! In December 2012 that rich media ads had a 220% longer engagement duration as compared to traditional ads, showing that rich media ads have a high engagement effect and also positively impact search behavior and traffic.

By continuously refining their advertising technology capabilities, Yahoo! JAPAN, GyaO! and MediaMind will be able to provide advertisers with innovative and strategic services that will contribute to a more active Internet advertising experience.

ABOUT DG

DG (NASDAQ: DGIT) connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Company's television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. DG's online platform, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit http://www.DGit.com.

About Yahoo! JAPAN:

Yahoo Japan Corporation (http://www.yahoo.co.jp/, listed on the TSE 1st Section and JASDAQ; Stock code: 4689; Head office: Minato-ku, Tokyo; Establishment: January 31, 1996; Representative Director and President: Manabu Miyasaka) operates Yahoo! JAPAN, one of the most trafficked Internet destinations in Japan. The site attracts 19 million smartphone users, which accounts for 76.2%*1 of the total 24.93 million smartphone user population in Japan.*2

*1 Calculated by MediaMind based on the "Smartphone Contents Report" issued by Video Research Interactive Inc. ("VRI") in September 2012.

*2 Calculated by MediaMind by multiplying the number of PC-based Internet users of 71.84 million, which was reported in the "Web PAC 2 Basic Survey: Estimated Population" issued  by VRI in April 2012, by the smartphone ownership of 34.7%, which was found in a preliminary survey for the "Smartphone Contents Report" issued by VRI in September 2012.

About GyaO Corporation:

GyaO Corporation operates Japan's largest free video streaming site "GyaO!" as well as paid video streaming site "GyaO! Store" At the two sites, GyaO offers everyday a wide variety of must-see titles and new line-ups including popular foreign dramas, animations, music, movies, and comedies. GyaO! provides all of its approx. 18,000 videos for free, and GyaO! Store sells more than 35,000 videos. The company also provides a "multi-device" service, in which popular titles are streamed to smartphones and Internet TVs as well as PCs. The videos that are streamed are played about 120 million times a month by about 19 million users.

#  #  #

Media Contacts

Yahoo Japan Corporation PR

E-mail: ycompany-pr@mail.yahoo.co.jp

DG and MediaMind

Dana Miller

T. 646-437-3737 (US)

Press@mediamind.com

MediaMind Technologies Japan

Jun Negishi

T. +81-3-6457-1866 (Japan)

info_jp@mediamind.com

distributed by
share with twitter share with LinkedIn share with facebook
share via e-mail
0
React to this article
Latest news
Date Title
03:25aDJEurozone and IMF Strike Deal on Greek Debt
03:23a Sports schedule for Thursday, May 26
03:23a SPECTRA ENERGY PARTNERS : Union protests company hiring non-locals for pipeline rehab
03:21a MEDICAL DEVELOPMENTS : MVP signs Respiratory deals in the United States and Portugal
03:21a CARAJAS COPPER : Letter to Shareholders/a> 24/05/2016 |
03:21a CARAJAS COPPER : Appendix 3B
03:21a ANNOUNCEMENTS AND NOTICES- [POLL RESULTS AT THE 2016 ANNUAL GENERAL MEETING AND PAYMENT OF FINAL DIVIDEND] - ISSUE DATE : 24 May 2016
03:21a ENRIQUE PEÑA NIETO : “Today I Ratify Mexico's Commitment to Integration and Sustainable Development"
03:21a DANAKALI : Somers and Partners Research Report on Danakali
03:16a Euro zone hails 'breakthrough' with Greece, IMF debt deal
Latest news
Advertisement
Hot News 
DGAP-NEWS : Deufol SE: Deufol SE resolves share buyback
MOSMAN OIL AND GAS : & Gas Buys 20% Stake In GEM International (ALLISS)
GRIDGAIN : Helps e-Therapeutics Find Treatments for Biocomplex Diseases
JUPAI : Reports First Quarter 2016 Results
IMAGINARIUM : University of Bath - Could Hollywood technology help your health?
Most Read News
06:41p CSO CZECH STATISTICAL OFFICE : Agriculture - 1st quarter of 2016
06:00p Monsanto rejects Bayer bid, but open to more talks
Most recommended articles
05/17DJU.S. Grains, Soybeans Climb Amid Fund Buying
09:16p Euro zone hails 'breakthrough' with Greece, IMF debt deal
08:55pDJJOHNSON & JOHNSON : Washington, California Sue Johnson & Johnson Over Vaginal Mesh Implants
08:55pDJBANK OF AMERICA : Solicitor General Tells Supreme Court Not to Hear Interest-Rate Case
08:48pDJBELLE : Full-Year Net Profit CNY2.93 Billion