Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesInterest RatesHot NewsMost Read NewsRecomm.Business LeadersCalendar 

Digital Generation Inc. : Yahoo! JAPAN Now Deploying MediaMind’s Ad Serving Technology for Rich Media Ads

share with twitter share with LinkedIn share with facebook
share via e-mail
0
02/05/2013 | 09:51am CET

Yahoo! JAPAN Now Deploying MediaMind's Ad Serving Technology

 for Rich Media Ads on GyaO! Video Streaming Site

Tokyo, Japan and NYC, NY, Monday, February 4, 2013 - Yahoo! JAPAN has begun deploying DG MediaMind's ad serving technology platform for rich media ads on its GyaO! subsidiary, Japan's largest free video streaming site.  The launch is the first of a series of deployments to be implemented following the signing of a multi-faceted partnership agreement between the two companies late last year.

MediaMind's ad technology solutions will enable Yahoo! JAPAN to more effectively develop and deliver rich and creative video and display advertisements, enabling advertisers to more effectively use Internet advertising as a branding vehicle and resolve other Internet advertising challenges.

In addition, the effectiveness of the rich media ads on GyaO! will be measured using MediaMind's "Dwell" metrics.  Dwell is designed to measure and visualize the extent to which users are engaging with ads, including impressions of ads which users intentionally choose to engage and the length of time these users maintain engagement.

Research studies have found that ads with a high Dwell rating were about 3 times more likely to increase brand-related keyword searches and about 1.68 times more likely to increase site traffic as compared with ads with a low Dwell rating.*1 It was also found in a live test on  GyaO! In December 2012 that rich media ads had a 220% longer engagement duration as compared to traditional ads, showing that rich media ads have a high engagement effect and also positively impact search behavior and traffic.

By continuously refining their advertising technology capabilities, Yahoo! JAPAN, GyaO! and MediaMind will be able to provide advertisers with innovative and strategic services that will contribute to a more active Internet advertising experience.

ABOUT DG

DG (NASDAQ: DGIT) connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Company's television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. DG's online platform, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit http://www.DGit.com.

About Yahoo! JAPAN:

Yahoo Japan Corporation (http://www.yahoo.co.jp/, listed on the TSE 1st Section and JASDAQ; Stock code: 4689; Head office: Minato-ku, Tokyo; Establishment: January 31, 1996; Representative Director and President: Manabu Miyasaka) operates Yahoo! JAPAN, one of the most trafficked Internet destinations in Japan. The site attracts 19 million smartphone users, which accounts for 76.2%*1 of the total 24.93 million smartphone user population in Japan.*2

*1 Calculated by MediaMind based on the "Smartphone Contents Report" issued by Video Research Interactive Inc. ("VRI") in September 2012.

*2 Calculated by MediaMind by multiplying the number of PC-based Internet users of 71.84 million, which was reported in the "Web PAC 2 Basic Survey: Estimated Population" issued  by VRI in April 2012, by the smartphone ownership of 34.7%, which was found in a preliminary survey for the "Smartphone Contents Report" issued by VRI in September 2012.

About GyaO Corporation:

GyaO Corporation operates Japan's largest free video streaming site "GyaO!" as well as paid video streaming site "GyaO! Store" At the two sites, GyaO offers everyday a wide variety of must-see titles and new line-ups including popular foreign dramas, animations, music, movies, and comedies. GyaO! provides all of its approx. 18,000 videos for free, and GyaO! Store sells more than 35,000 videos. The company also provides a "multi-device" service, in which popular titles are streamed to smartphones and Internet TVs as well as PCs. The videos that are streamed are played about 120 million times a month by about 19 million users.

#  #  #

Media Contacts

Yahoo Japan Corporation PR

E-mail: ycompany-pr@mail.yahoo.co.jp

DG and MediaMind

Dana Miller

T. 646-437-3737 (US)

Press@mediamind.com

MediaMind Technologies Japan

Jun Negishi

T. +81-3-6457-1866 (Japan)

info_jp@mediamind.com

distributed by
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news
Date Title
07:16aDJNEWS HIGHLIGHTS : Top Global Markets News of the Day
07:16aDJNEWS HIGHLIGHTS : Top Company News of the Day
07:16aDJDow Jones Asia-Pacific Top Stories Sked For February 22
07:16a GLOBAL BIOMASS PELLETS MARKET WILL REACH USD 15.9 BILLION BY 2022 : Zion Market Research
07:15a Dollar slips as market awaits Fed minutes
07:14a ABB : uncovers criminal activity in South Korean subsidiary
07:14a Saputo secures last slice of Australia's Warrnambool Cheese and Butter
07:14a MARKETS AND MARKETS : Food-grade Alcohol Market worth 12.86 Billion USD by 2022
07:14a APEC ASIA PACIFIC ECONOMIC COOPERATION : Officials Begin Globalization Reset in Nha Trang
07:14a MARKETS AND MARKETS : Unsaturated Polyester Resins Market worth 12.15 Billion USD by 2021
Latest news
Advertisement
Hot News 
-2.65%FORTESCUE METALS : Profit Surges, Dividend Raised
0.44%STOCKLAND : Net Profit Edges Higher in First Half
-0.15%SUNCORP GROUP (ASX : SUN) talks 1H17 results and outlook
-0.07%NEWMONT MINING : Swings to Annual Loss on Yanacocha Charges
0.37%Woodside Plans to Expand Western Australia LNG Output -- Update
Most Read News
02/21 Las Vegas Sands CEO says Japan casino resort could cost up to $10 billion
02/21 Saudi Aramco selects lead underwriters for $100 billion IPO - WSJ
02/21 ENGENCO : Half Year Results Released
02/21 Ternium buys ThyssenKrupp's Brazil mill for $1.3 billion
02/21DJBRISTOL MYERS SQUIBB : Carl Icahn Takes Stake in Bristol-Myers Squibb -- 2nd Update
Most recommended articles
01:15a Dollar slips as market awaits Fed minutes
01:14a ABB : uncovers criminal activity in South Korean subsidiary
01:14a Saputo secures last slice of Australia's Warrnambool Cheese and Butter
12:58aDJTELEKOM MALAYSIA BERHAD : 4th-Quarter Net Profit Down 20%
12:17aDJTHYSSENKRUPP : Agrees to Sell Brazilian Steel Plant to Ternium for EUR1.5 Billion