EMAK's Jim Holbrook Takes Charge as PMA Chair
05/19/2011 | 09:10am
Jim Holbrook has big plans for PMA.
Holbrook was installed today as the Chairman of the Promotion Marketing
Association, which celebrates its 100th anniversary this
year. As much as the $750 billion industry has evolved over the past
century, it's on the cusp of another leap forward as Holbrook and PMA
President Bonnie Carlson steer the association towards the future.
"PMA is the place for Game Changers: marketers who shake it up, do it
differently, and work harder to make a difference. We believe in deep
insights, big ideas, and integrated programs," said Holbrook. "My vision
for the PMA is to make it where the action is - from membership, share
groups, and Chapter events, to the Law Conference, Annual Conference,
and REGGIE Awards."
"For promotion marketers, the goal is the same as it was 100 years ago,
but the tools and the strategy are exponentially more powerful,"
Holbrook continued. "It's an exciting time to bring PMA into the next
generation."
"Jim's vision for PMA brings a new energy to the organization," said
Carlson. "His experience, his strategic thinking, and his sense of humor
are great assets for PMA."
Holbrook is CEO of EMAK Worldwide and its award-winning agencies Upshot
and Neighbor. He is a veteran of management and marketing at Procter &
Gamble and Ralston Purina (now NestlePurina). Holbrook was president of
Zipatoni, and an executive at Interpublic Group of Cos. following its
purchase of Zipatoni. He holds degrees from Washington University and
Vanderbilt University, and spent one very interesting day with Sam
Walton. Holbrook curates the Website DoBetterMarketing.com.
Holbrook succeeds PMA's past Chairman Bill Sinnott, Chairman of the
executive management committee at D.L. Ryan Cos.
About the Promotion Marketing Association
The PMA is the national non-profit trade association dedicated to the
industry of marketing disciplines that "Promote, Motivate, Activate."
Representing $750 billion in sales, these disciplines include promotion
marketing, digital marketing, shopper/retailer marketing, sponsorship
and experiential marketing. Founded in 1911, the PMA has championed this
industry through its combination of research, education, advocacy, and
collaboration opportunities. The organization's membership is comprised
of Fortune 500 companies, top marketing agencies, law firms, retailers,
service providers and academia, representing thousands of brands
worldwide. The PMA is headquartered in New York City with its affiliate,
the PMA Educational Foundation, Inc. More information about PMA is
available on the association's website at www.pmalink.org.
About EMAK Worldwide, Inc.
EMAK Worldwide (EMAKQ.PK) is a next-generation holding company for
marketing services agencies. EMAK's agencies, Upshot and Neighbor,
directly impact consumer behavior for clients by creating effective
marketing initiatives across all media, with deep insights and a focus
on consumer engagement. More information about EMAK Worldwide is
available on the Company's website at www.emak.com.
EMAK Worldwide, Inc.
Lisa Mueller, 310-594-4510
lisa.mueller@emak.com
© Business Wire 2011
