By a News Reporter-Staff News Editor at Marketing Weekly News -- Mercedes-Benz USA (MBUSA) announced the appointment of Eric Jillard to the position of general manager, marketing services. In his new role, Jillard is responsible for the planning and development of the company's digital and traditional marketing communications programs. He also has oversight of Torque Creative, MBUSA's internal marketing agency. Jillard reports directly to Drew Slaven, vice president, marketing, who served previously as general manager of marketing services.
Most recently, Jillard served as department manager, digital marketing & CRM, where he managed the strategy and execution of all Mercedes-Benz internet marketing in the U.S., including overseeing the company's main public web site, www.mbusa.com. He led the digital marketing team on various initiatives, including social media, search marketing, online advertising and design and production of digital media.
Jillard holds nearly two decades' experience in digital marketing and web execution. From 1996 to 1998, he served as manager, interactive marketing for the Hertz Corporation where he worked on strategies and developments for the company's website and online advertising. He then headed to Mercedes-Benz Credit Corp as a team member in internet business development. In 2000, Jillard moved to Proxicom, Inc. (now iCrossing, Inc.), where he managed digital strategy, web development and online marketing initiatives for various auto industry clients, becoming vice president of strategy before joining MBUSA in 2008.
Jillard holds a bachelor of science in business administration from the University of Delaware in Newark, Delaware, and received his master of international management from Thunderbird School of Global Management in Glendale, Arizona.
Photos of Jillard are available to accredited journalists on our media site at www.media.mbusa.com.
Keywords for this news article include: Marketing, Advertising, Mercedes-Benz Usa.
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