Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

Eric Jillard Appointed General Manager Marketing Services For Mercedes-Benz USA

02/27/2014 | 11:07am US/Eastern

By a News Reporter-Staff News Editor at Marketing Weekly News -- Mercedes-Benz USA (MBUSA) announced the appointment of Eric Jillard to the position of general manager, marketing services. In his new role, Jillard is responsible for the planning and development of the company's digital and traditional marketing communications programs. He also has oversight of Torque Creative, MBUSA's internal marketing agency. Jillard reports directly to Drew Slaven, vice president, marketing, who served previously as general manager of marketing services.

Most recently, Jillard served as department manager, digital marketing & CRM, where he managed the strategy and execution of all Mercedes-Benz internet marketing in the U.S., including overseeing the company's main public web site, www.mbusa.com. He led the digital marketing team on various initiatives, including social media, search marketing, online advertising and design and production of digital media.

Jillard holds nearly two decades' experience in digital marketing and web execution. From 1996 to 1998, he served as manager, interactive marketing for the Hertz Corporation where he worked on strategies and developments for the company's website and online advertising. He then headed to Mercedes-Benz Credit Corp as a team member in internet business development. In 2000, Jillard moved to Proxicom, Inc. (now iCrossing, Inc.), where he managed digital strategy, web development and online marketing initiatives for various auto industry clients, becoming vice president of strategy before joining MBUSA in 2008.

Jillard holds a bachelor of science in business administration from the University of Delaware in Newark, Delaware, and received his master of international management from Thunderbird School of Global Management in Glendale, Arizona.

Photos of Jillard are available to accredited journalists on our media site at www.media.mbusa.com.

Keywords for this news article include: Marketing, Advertising, Mercedes-Benz Usa.

Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2014, NewsRx LLC

(c) 2014 Marketing Weekly News via VerticalNews.com

Latest news
Date Title
<1m ago NOVARTIS : AIN457 (secukinumab) meets primary endpoint in two Phase III studies in ankylosing spondylitis, a debilitating joint condition of the spine
<1m ago CREDIT SUISSE : third-quarter profit beats views, outlook cautious
<1m agoDJSingapore September CPI +0.6% on Year
1m ago HSBC : Asia stocks fall on more weak PMI data from China
1m ago NYRSTAR : 2014 Second Interim Management Statement
1m agoDJSafran Revenue Rises on Sustained Demand for Jet Engines
2m ago HOME RETAIL : *traders: socgen cuts home retail price target to 156 (172) pence
3m ago China's capital outflows not a risk, in line with reforms - regulator
6m ago NOKIA : Corporation Interim Report for Q3 2014 and January-September 2014
8m ago PLAYTECH : *ubs raises playtech price target to 820 (780) pence - 'buy'
Latest news
Advertisement
Hot News 
WILLBROS : Harwood Feffer LLP : Announces Investigation of Willbros Group, Inc.
XEROX : Patent Issued for Deletion of Unwanted Reply Messages in E-Mail Printing
PEREGRINE SEMICONDUCTOR : Enables a Dual-Band Architecture for DOCSIS 3.1 Devices
HEALTH INSURANCE INNOVATIONS : Distributor of PPACA-free products posts big sales gains
BOEING : China's Comac Start to Make Jet Fuel from Used Cooking Oil
Most Read News
1d ago TERADYNE : beats Street 3Q forecasts
1d ago ATMEL : Patent Issued for Apparatus and Method for Increasing the Quantity of Discrete Electronic Components in an Integrated Circuit Package
1d ago EXELON : ICC Approves ComEd’s Grand Prairie Gateway Project
1d ago AT&T revenue misses forecasts as more customers bring own phones
1d ago NORTHFIELD BANCORP : Announces Third Quarter 2014 Results
Most recommended articles
1m agoDJSafran Revenue Rises on Sustained Demand for Jet Engines
2m ago China's capital outflows not a risk, in line with reforms - regulator
11m ago EUR/JPY TECHNICAL ANALYSIS : Former Resistance Now Support
11m ago GBP/JPY TECHNICAL ANALYSIS : Pound Sold vs. Japanese Yen
29m ago IMF urges Japan to go ahead with planned tax hike next year
Dynamic quotes  
ON
| OFF