Log in
Forgot password ?
Become a member for free
Sign up
Sign up
Dynamic quotes 

4-Traders Homepage  >  News


Latest NewsCompaniesMarketsEconomy & ForexCommoditiesInterest RatesHot NewsMost Read NewsRecomm.Business LeadersCalendar 


share with twitter share with LinkedIn share with facebook
share via e-mail
04/18/2013 | 08:40am CET

A leading producer believes favourable currency rates mean South African wines can now beat the likes of Australia in offering "exceptional value for money" at all price points.

While sterling is weak against the euro, the US dollar and the Australian dollar, it is showing continuing strength against the South African rand.

KWV chief winemaker Richard Rowe told OLN: "Recognised Australian brands are saying they are not going to continue in the UK market. They have a problem with the strength of the dollar, but that's not an issue with the rand.

"The position of the rand at the moment is particularly favourable for us to move into the UK."

Rowe believes KWV, one of South Africa's largest producers, struggled under the agency of Thierry's because "we gave them too much latitude".

He added: "There wasn't appropriate focus and we were selling entry level products at a price that wasn't sustainable."

But KWV has now appointed Myliko as its UK distributor and is set for a large-scale push in Britain, starting at the London International Wine Fair.

Rowe said: "With a new partnership there is new energy and new focus and we are looking to rebuild our market position.

"We want to present wines of exceptional value for money at entry level and to be selling products above £20."

He warned of the dangers of South Africa being pigeonholed as a producer of entry-level wine and stressed he wants KWV to have a "balanced pyramid".

It offers entry-level wines, the £7.99 KWV Classic range, the £9.99 Rooderberg range, the £19.99 Mentors range and wines all the way up to the £75 Perold label.

"It's a surprise to me that South African producers have pulled out of the UK saying it's too competitive," he said. "It's about getting your offering right."

Source: Offlicence News - Martin Green

distributed by
share with twitter share with LinkedIn share with facebook
share via e-mail
Latest news
Date Title
03:10a KORN FERRY STUDY : Poor Working Relationship with CEO Top Reason CFOs Would Voluntarily or Involuntarily Leave Company
03:08a US SECRETARY OF STATE : 'I did not want this job'
03:06a HP : State officials won't seek appraisal of HP's Boise campus before buying it
03:06a BAYERISCHE MOTOREN WERKE : Put brakes on President Trump's fuel-economy and emissions rollbacks
03:05a NSL : Extraordinary/ Special General Meeting
03:04a GENERAL MOTORS : Penn State students meet General Motors sustainability director
03:03a Sprouts announces it will open Camarillo store June 28
03:03a WAL MART STORES : In brief
03:02a HECLA MINING : Miners, Hecla remain at impasse over working conditions at Lucky Friday Mine
03:01a HEIDRICK & STRUGGLES INTERNATIONAL : Asian Female Senior Execs in Multinational Firms Confined to Regional Roles
Latest news
Hot News 
-8.49%ANTA SPORTS PRODUCTS : China's ANTA Sports plans $488 million share sale to fund acquisition
-7.05%Nike's revenue misses estimates as rivals gain ground
-5.09%Kingfisher fears European political upheaval could hurt trade
-12.31%SEARS : shares sink as investors fret over going-concern risk
-6.98%HAPAG LLOYD : Container shipping lines ordered to testify in U.S. sector probe
Most Read News
08:58p Verizon, AT&T suspend ads from Google over offensive videos
08:08pDJAT&T Pulling Ads From Google Over 'Hate' Videos -- 3rd Update
08:35p HUTCHISON TELECOMMUNICATIONS AUS : Annual Report to shareholders
07:31pDJSEARS : Stock Stumbles After Going-Concern Warning -- 3rd Update
08:35p ISHIHARA SANGYO KAISHA : Price Increase of Titanium Dioxide in the Asia-Pacific Region
Most recommended articles
03/21 UK to investigate any UK banking involvement in 'Laundromat' case
08:58p Verizon, AT&T suspend ads from Google over offensive videos
08:51p SIEMENS : German companies interested in train crossing South America - officials
08:49pDJCHINA COAL ENERGY : 2016 Net Profit CNY1.72 Billion Vs CNY3.27 Billion Net Loss a Year Ago
08:39p AIRBUS : Malaysia Airlines seeks new widebody planes as jets fill up