Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesInterest RatesHot NewsMost Read NewsRecomm.Business LeadersCalendar 

HCI - Hosken Consolidated Investments Limited : WEAK RAND COULD MEAN GREAT VALUE SOUTH AFRICAN WINES

share with twitter share with LinkedIn share with facebook
share via e-mail
0
04/18/2013 | 08:40am CEST

A leading producer believes favourable currency rates mean South African wines can now beat the likes of Australia in offering "exceptional value for money" at all price points.

While sterling is weak against the euro, the US dollar and the Australian dollar, it is showing continuing strength against the South African rand.

KWV chief winemaker Richard Rowe told OLN: "Recognised Australian brands are saying they are not going to continue in the UK market. They have a problem with the strength of the dollar, but that's not an issue with the rand.

"The position of the rand at the moment is particularly favourable for us to move into the UK."

Rowe believes KWV, one of South Africa's largest producers, struggled under the agency of Thierry's because "we gave them too much latitude".

He added: "There wasn't appropriate focus and we were selling entry level products at a price that wasn't sustainable."

But KWV has now appointed Myliko as its UK distributor and is set for a large-scale push in Britain, starting at the London International Wine Fair.

Rowe said: "With a new partnership there is new energy and new focus and we are looking to rebuild our market position.

"We want to present wines of exceptional value for money at entry level and to be selling products above £20."

He warned of the dangers of South Africa being pigeonholed as a producer of entry-level wine and stressed he wants KWV to have a "balanced pyramid".

It offers entry-level wines, the £7.99 KWV Classic range, the £9.99 Rooderberg range, the £19.99 Mentors range and wines all the way up to the £75 Perold label.

"It's a surprise to me that South African producers have pulled out of the UK saying it's too competitive," he said. "It's about getting your offering right."

Source: Offlicence News - Martin Green

distributed by
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news
Date Title
06:04p BEIJING PROPERTIES : Announcements and Notices - Discloseable Transaction and Continued Connected Transact ...
06:04p (18 : 30) Important event: H1 2017 report availability
06:04p OOGA OHIO OIL AND GAS ASSOCIATION : Energy In Depth Releases Compendium Demonstrating Health Benefits of Fracking
06:04p ROYAL BANK OF SCOTLAND : Publication of Further Supplemental Prospectus
06:04p FINANCIAL | NANOBIOTIX : 2016 Annual Results
06:04p STANDARD AVB FINANCIAL CORP. : Results of Operations and Financial Condition, Other Events, Financial Statements and Exhibits (form 8-K)
06:04p NATIONAL GRID : rate hike proposal would increase bills by 14 percent
06:04p RAND CAPITAL : portfolio slips by 1 percent
06:04p Global Tattoo Removal Market - Drivers and Forecast from Technavio
06:03p FIRST COBALT : IIROC Trading Halt - FCC
Latest news
Advertisement
Hot News 
5.37%AIR BERLIN : Restructuring costs drive Air Berlin to record loss
-3.79%SCHWEIZERISCHE NATIONALBANK : Swiss central bank shareholders lose battle over dividend hike
4.68%Google parent Alphabet's profit up 29 percent on strong ad sales
4.74%RBS posts first quarterly profit since September 2015
-5.22%BARCLAYS : Net Profit Tumbles on Africa Write-Down
Most Read News
06:33a NEXT BATTLEGROUND : An aging Great Lakes pipeline stirs new protest
11:49a TSX rises as resource stocks lead bounce
04/27 Google parent Alphabet's profit up 29 percent on strong ad sales
04/27 Amazon revenue soars as cloud, retail businesses dominate
02:59a ROYAL BANK OF SCOTLAND : swings to profit in first quarter
Most recommended articles
04/27 JPMorgan Chase & Co leaves blockchain consortium R3
04/21 TWENTY FIRST CENTURY FOX : Government extends period for regulators to report on Sky-Fox merger
11:59aDJBRISTOL MYERS SQUIBB : China Approves Bristol-Myers Dual-Drug Hepatitis C Treatment -- Update
11:56a EU regulators drop antitrust probe into Faurecia, others
11:54a Pimco shutters RAE Worldwide Fundamental Advantage PLUS Fund