Hallmark Gives Cody Simpson Fans a Piece of "Paradise" with
New Greeting Card Line
More than 40 Hallmark greeting cards to feature teen
singing sensation Cody Simpson
KANSAS CITY, Mo. (Oct. 1, 2012) - On the eve of Cody
Simpson's highly anticipated album "Paradise"
launch tomorrow, Hallmark announces a
partnership with the 15-year-old singer and songwriter that
will bring a piece of "paradise" to mailboxes and
his millions of fans everywhere. In January 2013, Hallmark
will offer a Cody Simpson greeting card line, featuring
more than 40 greeting cards. Additional Cody Simpson
products will be announced soon.
"We've had the privilege of working with Cody
since this spring, when he helped us launch Hallmark Text Bands - an
interactive wristband that allows kids to trade messages by
bumping fists or shaking hands," said Jenny Hofeditz,
Licensing Director at Hallmark. "We're excited to
continue this relationship and help Cody Simpson fans
connect with each other and celebrate their love for Cody
with Hallmark greeting cards and other Hallmark
products."
Perfect for birthdays or "just because," Hallmark
Cody Simpson cards will come in a variety of formats,
including 3D cards and Cards with Sound. The cards will
showcase photos of the teen heart throb and incorporate
messages and designs celebrating Cody's passions - the
Australian Gold Coast and surfing. Some cards also will
include attachments, such as mini lapel pins, temporary
tattoos, locker magnets or stickers.
"Hallmark has an exceptional team, who pushed the
creative envelope, no pun, adding fun surprises in
Cody's collection," says Sara Nemerov, SVP
Consumer Products & Brand Licensing at Warner Music Group.
"As a songwriter who uses lyrics to connect with
others, it made perfect sense for me to partner with
Hallmark, the leading greeting card brand that also uses
words to help people make meaningful connections,"
said Cody Simpson. "I can't wait for my fans to
check out my new line of Hallmark greeting cards in
January, and stay tuned for more Cody Simpson and Hallmark
news coming soon!"
Ranging in price from $2.99 for standard greetings to $9.99
for Big Time Sound cards, Hallmark Cody Simpson greeting
cards will be available in Hallmark Gold Crown stores,
Wal-Mart stores and Walgreens stores. For more information,
visit http://www.hallmark.com/.
About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping
people express what's in their hearts and spend time
together - a privilege few other companies in the world
enjoy. Hallmark greeting cards and other products are found
in more than 38,000 retail outlets in the United States,
including the network of flagship Hallmark Gold Crown®
stores. The brand also reaches people online at
Hallmark.com and on television through Hallmark Hall of
Fame original movies and cable's top rated Hallmark
Channel. Worldwide, Hallmark offers products in more than
30 languages available in 100 countries. This privately
held company is based in Kansas City, Mo., and is led by
the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more
details.
About Cody Simpson
With over 3.3 million Twitter followers, over 3.2 million
Facebook likes and more than 141 million YouTube views,
15-year-old Cody Simpson is already a teen phenomenon.
Simpson, who was recently named "Favorite Aussie
Superstar" at the 2012 Nickelodeon Kids' Choice
Awards, is marking the release of "Paradise" by
joining Justin Bieber on a series of dates on Bieber's
Believe Tour, including a pair of sold-out concerts at Los
Angeles' Staples Center. Simpson has kept busy leading
up to the release of "Paradise," having just
wrapped up the massive Big Time Summer Tour alongside Big
Time Rush, and recently releasing a new interactive film,
"Finding Cody," via Warner Music Group's
original YouTube channel, "The Warner Sound." For
additional information please visit www.codysimpson.com.
For more information on Cody Simpson Consumer Products &
Brand Licensing opportunities, contact Sara Nemerov,
sara.nemerov@wmg.com.
For media inquiries regarding Cody Simpson, please contact
Kelly McWilliam, Kelly.McWilliam@AtlanticRecords.com.
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