Hallmark and Bravado Introduce Justin Bieber Fan Mail
Program and Sweepstakes
Give friends and family the celeb treatment with Hallmark
KANSAS CITY, MO and NEW YORK, NY (Oct. 4, 2012) - Superstar
Justin Bieber receives mail from fans daily. Now everyone
can treat a friend or family member they also think is a
rock star to a taste of stardom with the Hallmark Fan Mail
program, created in partnership with Bravado, the
world's leading merchandising company.
Now through October 31, 2012, consumers can go to Hallmarkfanmail.com
and nominate someone they think deserves the star
treatment. Each day, Hallmark will randomly select a
nomination and send the winner a surprise selection of
Justin Bieber Hallmark greeting cards on behalf of their
"Bravado works closely with Justin Bieber to develop
innovative new merchandise to satisfy his fans, who are
among the world's most devoted," commented Felix
Sebacious, Senior Vice President, A&R, Bravado. "This
program will give several lucky Bieber followers a chance
to experience a bit of celebrity themselves by receiving
Justin Bieber branded fan mail from a secret
"fan" of their own."
"Many people deserve to have their own 'Beliebers'
rooting for them," said Hallmark spokesperson Deidre
Mize. "We've already heard some pretty amazing
stories of Justin Bieber fans who are also stars
themselves, like these:"
"She is a fan of Justin Bieber, but above all
she is my 16-year- old niece. When she was a baby, she
smiled at me the first time she saw me, and at five years
old told me "Auntie, when you get old, I am going to
take care of you". I don't have children, but
even today, she is always checking on my well-being. A
smile from her is worth a 1000 words. "
"....she does many things worth recognizing,
from volunteering and raising money for the shelter to
helping in our community."
Included in the package, delivered to the
"celeb," is a variety pack of Justin Bieber cards
which feature innovations, including lights and songs from
the pop sensation, along with a $5 Hallmark Gold Crown
store gift card. The package will also contain a card
telling the recipient she or he has a fan and provides a
code that can be entered on Hallmarkfanmail.com
to unlock the identity of his or her fan.
Each person who submits a nomination will be entered into a
sweepstakes to win one of five Hallmark Gold Crown gift
cards ($100 value each) to be selected at the end of the
program. Complete Fan Mail program rules are available on
Justin Bieber Hallmark cards can be found at Hallmark Gold
Crown stores, as well as other stores where Hallmark
products are sold.
About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping
people express what's in their hearts and spend time
together - a privilege few other companies in the world
enjoy. Hallmark greeting cards and other products are found
in more than 38,000 retail outlets in the United States,
including the network of flagship Hallmark Gold Crown®
stores. The brand also reaches people online at
Hallmark.com and on television through Hallmark Hall of
Fame original movies and cable's top-rated Hallmark
Channel. Worldwide, Hallmark offers products in more than
30 languages available in 100 countries. This privately
held company is based in Kansas City, Mo., and is led by
the third generation of the founding Hall family. Visit
http://corporate.hallmark.com for more details.
Bravado, the only global, 360 degree full service
merchandise company, develops and markets high-quality
licensed merchandise to a world-wide audience. The company
works closely with new and established entertainment
clients, creating innovative products carefully tailored to
each artist or brand. Product is sold on live tours, via
selected retail outlets and through Web-based stores.
Bravado also licenses rights to an extensive network of
third-party licensees around the world. The company
maintains offices in London, Los Angeles, New York, Berlin,
Paris, Tokyo and Sydney. Now under the Universal Music
Group umbrella, Bravado is able to leverage a global sales
and distribution network from the world's largest
record company, as well as the group's significant
marketing strength. Bravado artists include The Rolling
Stones, Lady Gaga, Michael Jackson, Justin Bieber, Paul
McCartney, Eminem, Kanye West, Metallica, Nickelback, Katy
Perry, Guns 'N Roses, Red Hot Chili Peppers, Green Day, The
Killers and Black Sabbath among many others.