Madrid, July 31, 2012
The world's largest "tweet" took off from
Madrid-Barajas airport today en route to
Bogotá,
Colombia. Iberia's Airbus A340/600 registered as EC-JBA
and named for the composer Joaquín Rodrigo is adorned with
a 3-metre-long decal bearing the 140-character legend
"#tweetIBERIA:@LoicGuerrero Lo mejor de cada viaje es
compartirlo contigo!", which translates as "The
best part of every trip is sharing it with you".
The tweet by Julia Comino of Majorca won the Spanish
airline's innovative #tweetiberia contest last November
aimed at younger followers of
Iberia on the social
networks. Carolina Martinoli, Iberia's marketing chief,
said "the social networks are a great channel for
communicating with our followers, to learn what they want,
to give them service and share offers and information about
our products with them. The #tweetiberia contest brought us
closer to them and made Julia's dream come true. Iberia
now has 230,739 followers on Twitter and 144,261 fans on
Facebook.
Julia, an active denizen of the social networks with a
diploma in the tourism industry, will see her 140
characters crisscross the skies for two months on the side
of the Iberia airliner as "the world's largest
tweet". Her entry also won her two return tickets to
New York.
"I'll celebrate my second wedding anniversary
in
New
York, which was where we had originally planned to
spend our honeymoon, and now we'll be able to
go!", she said, adding that the winning entry was
dedicated to her husband, "my fellow traveller",
as she calls him. "I could have told him a thousand
things, but this tweet says it all: I don't care where
I go as long as he's with me".
From last October 1 until November 4 Iberia promoted its
contest over the social networks, and received more than
3,800 entries, mostly focusing on friendship and love. The
three videos made to promote and explain the contest went
viral via
Twitter,
Facebook and
Google +.
The winner was chosen by a team made up of Iberia personnel
and the popular
Microsiervos blog.
The blogger Wicho announced the winner through videos
accessible from the blog.
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