Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

KTSF launches Nielsen-measured mobile TV app

06/23/2014 | 02:38pm US/Eastern

Lincoln Broadcasting Co.'s Asian-programmed KTSF-TV and Nielsen announced that the independent, full-power station, available to over 1.7 million Asian-Americans in and around the San Francisco-Oakland-San Jose area has launched its local TV App in the Apple App Store and fully implemented Nielsen mobile measurement software in order to inform its research and insights and drive ad effectiveness.

As one of the largest Asian broadcasters in the US, KTSF's viewers have consistently demonstrated mobile device adoption and digital viewing trends above the national average population making mobile measurement business critical. According to Nielsen's Cross-Platform report, Asians currently watch 19% more video on smartphones per month than the average person. Viewers will have access to both Live and On-Demand programming in the San Francisco Bay area. Nielsen's mobile measurement software allows clients to go beyond how many viewers download an App and time spent to understand granular information important to advertisers such as demographics; which ad campaigns or program episodes were watched; and the difference in viewing behavior of live programming and VOD. Supplemental mobile viewing will contribute to existing television audience estimates with mobile viewers allowing KTSF to identify additional viewing that it is not currently receiving credit for today.

The KTSF App is powered by Syncbak – the media technology company that enables users to watch live, in-market broadcast television – which successfully integrated Nielsen's proprietary Software Development Kit (SDK) in April 2014. The Nielsen SDK allows clients in local markets, who are encoding their content with Nielsen Watermarks, to measure audiences across mobile platforms and, later this year, include that viewing in their television ratings when streaming the same program and same advertising as the live television feed. Measurement of the KTSF App on the Android platform will follow shortly.

"KTSF has perfect market positioning to leverage the App in order to move forward with incorporating any additive viewership into our traditional ratings. The San Francisco Bay area is not only one of the highest ranked DMAs for Asian Americans, but also among the top iPad, tablet and smartphone penetration and that penetration is growing at a brisk pace. We think Nielsen's SDK, allowing us to be at the cutting edge of audience measurement, will help paint a clearer picture of our overall audience to advertisers," said Michael Sherman, KTSF GM.

"Nielsen and KTSF are working together to reflect a new reality in content consumption on smartphones and tablets," said Farshad Family, SVP, Local Product Leadership at Nielsen. "Through this proprietary software, Nielsen is able to measure a non-English speaking segment of the U.S. and take further steps towards capturing insights about all segments of viewing population. We are excited to help KTSF take the next step in an effort to innovate and monetize mobile local viewers alongside their existing television audience."

(c) 2014 Streamline RBR, Inc. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info).

React to this article
Latest news
Date Title
11:10p VIACOM : Angelina Jolie Pitt, Liam Hemsworth, Emma Stone, Jennifer Lawrence, One Direction, Selena Gomez, SpongeBob SquarePants, Fifth Harmony, The Voice, Austin & Ally and More Win Top Honors at Nickelodeon's 28th Annual Kids' Choice Awards
11:03p CENTRAL PEOPLE GOVERNMENT OF PEOPLE RE : Australia to join AIIB
11:01p WAL MART STORES : Birge Leads Pros Into Final Day Of Walmart FLW Tour On Lewis Smith Lake Presented By Evinrude
10:41p BANK OF AMERICA : Downtown tower receives new name
10:31p A BROWN : Voter's guide
10:18p PG&E6CPREF : PG&E helps Salvation Army with mobile vehicle
10:08p OGE ENERGY : BRIEF: More than 3,000 without power in NW Oklahoma City
10:05p SOTHEBYS : Lehigh professor's rare collection of artifacts hits auction block
09:46p ST JUDE MEDICAL : . Jude launches trial of heart valve for children
09:43p GREAT WALL GUANGDONG : Winter Olympics inspectors positive after Beijing visit
Latest news
Advertisement
Hot News 
JUDGES SCIENTIFIC : Profit Up But Like-For-Like Revenue Shrinks
MELROSE BANCORP : Management's Discussion and Analysis of Financial Condition and Results of Operations (form 10-K)
OHR PHARMACEUTICAL : Announces Final Topline Data From OHR-102 Phase II IMPACT Study in Wet-AMD
ANDREWS SYKES : Temporary arena in London requires replacement heating
RBC BEARINGS : Nasdaq stocks posting largest percentage increases
Most Read News
06:23p KROGER : Legislators smacked with hard questions
07:08p F SECURE : Hypponen Reviews the State of the Internet
07:08p GLAXOSMITHKLINE : GSK statement on meningitis vaccination in the UK
07:44p SHAFTESBURY : Big trouble in little Chinatown as rent rises force restaurant owners out
06:48p CSX : Forbes Names CSX One Of America's Best Employers
Most recommended articles
06:57pDJPuerto Rico's Power Utility Gets Financing Offer -- Reuters
06:10pDJBoko Haram Militants Kill 39, Disrupting Nigerian Presidential Voting -- 4th Update
03:54p Dufry to buy Italy's World Duty Free in 2.6 billion pound deal
03:36pDJNigeria Extends Presidential Voting in Some Areas -- 3rd Update
02:59p Barrick Chairman Thornton gets nearly $13 million in 2014 compensation
Dynamic quotes  
ON
| OFF