Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

KTSF launches Nielsen-measured mobile TV app

06/23/2014 | 02:38pm US/Eastern
Recommend:
0

Lincoln Broadcasting Co.'s Asian-programmed KTSF-TV and Nielsen announced that the independent, full-power station, available to over 1.7 million Asian-Americans in and around the San Francisco-Oakland-San Jose area has launched its local TV App in the Apple App Store and fully implemented Nielsen mobile measurement software in order to inform its research and insights and drive ad effectiveness.

As one of the largest Asian broadcasters in the US, KTSF's viewers have consistently demonstrated mobile device adoption and digital viewing trends above the national average population making mobile measurement business critical. According to Nielsen's Cross-Platform report, Asians currently watch 19% more video on smartphones per month than the average person. Viewers will have access to both Live and On-Demand programming in the San Francisco Bay area. Nielsen's mobile measurement software allows clients to go beyond how many viewers download an App and time spent to understand granular information important to advertisers such as demographics; which ad campaigns or program episodes were watched; and the difference in viewing behavior of live programming and VOD. Supplemental mobile viewing will contribute to existing television audience estimates with mobile viewers allowing KTSF to identify additional viewing that it is not currently receiving credit for today.

The KTSF App is powered by Syncbak – the media technology company that enables users to watch live, in-market broadcast television – which successfully integrated Nielsen's proprietary Software Development Kit (SDK) in April 2014. The Nielsen SDK allows clients in local markets, who are encoding their content with Nielsen Watermarks, to measure audiences across mobile platforms and, later this year, include that viewing in their television ratings when streaming the same program and same advertising as the live television feed. Measurement of the KTSF App on the Android platform will follow shortly.

"KTSF has perfect market positioning to leverage the App in order to move forward with incorporating any additive viewership into our traditional ratings. The San Francisco Bay area is not only one of the highest ranked DMAs for Asian Americans, but also among the top iPad, tablet and smartphone penetration and that penetration is growing at a brisk pace. We think Nielsen's SDK, allowing us to be at the cutting edge of audience measurement, will help paint a clearer picture of our overall audience to advertisers," said Michael Sherman, KTSF GM.

"Nielsen and KTSF are working together to reflect a new reality in content consumption on smartphones and tablets," said Farshad Family, SVP, Local Product Leadership at Nielsen. "Through this proprietary software, Nielsen is able to measure a non-English speaking segment of the U.S. and take further steps towards capturing insights about all segments of viewing population. We are excited to help KTSF take the next step in an effort to innovate and monetize mobile local viewers alongside their existing television audience."

(c) 2014 Streamline RBR, Inc. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info).

Recommend :
0
React to this article
Latest news
Date Title
<1m ago Stagnant wages leaves central banks fretting over fate of workers
1m ago Facebook goes express to mega-cap status - now valued more than AT&T, Coke
1m ago Shift4 Brings Security, Neutrality, and Cost Savings to Pinnacle Cart Users
2m ago FEATHER THE NEST : A Novel Approach to Gift Registries Takes Flight
2m ago 3H Ownership Group Earns Marriott's Partnership Circle Award for 2014
2m ago Easeusapp Launches PhonTunes for Android to Increase Users Acquisition of Free Music Discovery and Collection
2m ago A.M. BEST : Upgrades Ratings of Most of Fidelity National Financial, Inc.’s Title Insurance Subsidiaries
3m ago OPERA SOFTWARE ASA : Closes Acquisition of AdColony
3m ago OCH ZIFF CAPITAL MANAGEMENT : SHAREHOLDER DEADLINE: Brodsky & Smith, LLC Announces Investigation of Och-Ziff Capital Management Group LLC
3m ago VERINT SYSTEMS : Leading Customer Engagement Practitioners and Industry Experts to Convene in San Francisco for Connect 2014 Conference
Latest news
Advertisement
Hot News 
MAPLE ENERGY : Shares Double As It Is Approached For Possible Takeover
INDIGOVISION : Technology Expo to tour Australia in July
BYOTROL : Grant of Options 24th Jul 2014
SYLVANIA PLATINUM : Q4 Results
IOMART : Shares Up 11% As Host Europe Confirms Takeover Approach
Most Read News
1d ago FACEBOOK : beats Wall Street targets, stock hits record high
1d ago QUALCOMM : struggles to collect royalties in China, stock falls
1d ago BOMBARDIER : to cut 1,800 jobs, aerospace head retires
1d ago MCDONALD : Meat supplier in China food scandal grew with McDonald's
1d ago NOVO NORDISK A/S : New Colitis Study Results from Novo Nordisk Described (Predictive validity and immune cell involvement in the pathogenesis of piroxicam-accelerated...
Most recommended articles
07/17DJU.S. Industrial Production-Historical
6m ago Global stocks gain, U.S. bonds slip on jobless data, earnings
21m ago U.S. AUTO SALES SEEN RISING 9 PERCENT IN JULY : JD Power-LMC
24m ago Wall St. flat as Caterpillar offsets Facebook
31m ago HERSHEY : warns of sticker shock from chocolate price hike
Dynamic quotes  
ON
| OFF