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HINO MOTORS : makes Malaysia customer center focal point of growth strategy

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04/25/2017 | 06:43am CEST

Japan's Hino Motors Ltd. has undertaken a major upgrade of its customer center in Malaysia, where it leads the diesel truck and bus market, as part of its growth strategy in Southeast Asia.

Hino Motors Sales (Malaysia) Sdn. Bhd., Hino's local sales arm, recently opened the 8 million ringgit ($1.8 million) upgraded Hino Total Support Customer Centre, the first such support center outside Japan, in the state of Negeri Sembilan.

Hino has been in the Malaysian market for the last 40 years and garnered a market share of nearly 36 percent last year.

"The upgraded facility reaffirms our commitment to continue our investment in Malaysia as we intend to make this facility the catalyst for our local customers and those in the region," Ken Iwamoto, managing director of Hino Motor Sales (Malaysia), said. "It will be a showcase of a tried-and-tested way to save lives, while reducing accidents and business costs."

The support center, replete with more difficult obstacles for endurance and technical skill tests, will conduct training for truck and heavy-duty vehicle drivers. "Apart from providing free training to divers of Hino's vehicle owners, we would also want to encourage the public at large who want to become professionally certified truck drivers to participate in our training programs," Iwamoto explained.

Iwamoto emphasized the importance of Hino's refurbished support center, citing Malaysia's Ministry of Transport statistics which showed road accidents cost the Southeast Asian country more than 9 billion ringgit due to a total of 521,466 accidents last year, up from 489,606 a year before. A total of 7,152 people were killed in road accidents last year, compared with 6,706 in 2015. (NNA/Kyodo)

==Kyodo

© Kyodo News International, Inc., source Newswire

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