Log in
Login
Password
Remember
Lost password
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

MOBIS launches ACTUNE, its premium sound brand, for high-quality audio system

05/17/2012 | 02:15am US/Eastern

- Compares favorably with foreign brands in quality and comes with a more competitive price tag, and was first featured in the Santa Fe and K9
- Developed in the country's largest sound laboratory to deliver the best sound, which can be tuned to suit customer tastes and preferences and in-line with vehicle characteristics

MOBIS (www.mobis.co.kr) has released ACTUNE, a premium sound system embodied by the concept 'Driving Concert Hall'.

ACTUNE is short for Active & Actual Tune, delivering vivid sound which is as close to the original sound as possible. Active & Actual places a premium of delivering a live sound quality to customers, creating a dynamic and modern image through the Active Actual sound, while the Tune conveys the feeling of the original sound.

Since 2006, MOBIS has been developing premium sound systems with a belief that as automotives increasingly become a second residential space, rather than just a simple form of transportation, it is essential to satisfy the emotional needs of drivers and passengers - with sound playing a large role in delivering such emotional fulfillment. To achieve this, MOBIS now has the country's largest sound testing facilities, including audiovisual rooms, an automotive anechoic room, a comparative evaluation laboratory and a room for analysis.

MOBIS's premium sound system has been applied as the Dimension brand to Hyundai-Kia Automotive Group's cars destined for the domestic market, including to the Grandeur (TG, HG), Sonata (including the YF and US versions), K7, K5 and Veloster. Now, MOBIS plans to replace Dimension with Actune, which will be the showcase for its premium sound brand in the global market (except the U.S.). In order to implement this plan, MOBIS has registered Actune as a trademark in 25 countries, including Korea, the major member countries of the EU and Australia, and is currently working on trademark registration in China and other 25 countries.

Actune, which features multi-surround sound, is composed of both digital and analogue amplifier-speaker systems. The digital amplifier gives a clear sound, whereas the analogue amplifier creates a full, deep sound. Plus, a special aluminum wire, containing copper and an alloy of low-density high strength materials, enables the speaker to play sounds clearly, delicately and lively.

The digital amplifier-speaker system and analogue amplifier-speaker system have been fitted to Hyundai Motor's new Santa Fe and Kia Motor's K9, respectively. MOBIS intends to phase in Actune for Hyundai-Kia Automotive Group's cars destined for both the domestic market and for export, and to strengthen the marketing for overseas complete automotive companies. Actune is widely recognized for providing at a lower-cost an equal level of performance compared to the in-car sound systems of higher-priced foreign brands. Accordingly, it is believed to have sufficient strength and competitiveness to survive in the world market.

"Actune, with MOBIS's unique sound algorithm, provides a sound system that's best suited for customers' taste and preferences, as well as fitting the car's identity," said In Heusik, the MOBIS Director and Head of the MOBIS Multimedia Development Center. "Actune will compete against famous foreign-brands in the European market, which accounts 90% of the premium sound market, as well as in Korea," he added.

Meanwhile, in terms of the KRW 4 trillion global market for automotive premium sound systems, brands such as Harman International, JBL, Infinity, Lexicon, Harman Kardon, and Mark Levinson, account for 45%, with BOSE alone having 25%. The domestic market size (excluding imported cars) is worth about 200 billion won, of which MOBIS accounts for 10%. Hyundai-Kia Automotive Group mainly uses Harman International brand's products, while Renault Samsung Motors mostly use BOSE's products.

Premium sound system: a general in-car sound system consists of a 4-channel amplifier and speaker. A channel is a pathway through which the amplifier's output is delivered to the speaker and, in general, one speaker is connected to one channel. On the other hand, the premium sound system focuses on playing the original sound as it is by connecting either an 8-channel or 12-channel high power amplifier to speakers, such as front/rear/mid-range speaker, as well as to a tweeter and subwoofer.


distributed by
React to this article
Latest news
Date Title
06:51a RESEARCH AND MARKETS : Temporomandibular Disorders (TMD) and Use of Oral Appliance for Obstructive Sleep Apnea Syndrome in the United States
06:48a JUVENTUS FOOTBALL CLUB : rocked by Roma defeat which sees them roll to bottom of Serie A
06:47a MODINE MANUFACTURING : 20-year manufacturing executive new manager at Joplin workshops
06:47a OESTERREICHISCHE POST : False purchase price named for stake in aras kargo
06:47a MINISTRY OF MINES OF REPUBLIC OF INDIA : Curtain Raiser on for the Visit of Delegation Led by Hon’ble Union Minister of Steel & Mines to Australia to Attend ‘AIMEX- 2015’ to Be Held During 1st to 4th September, 2015 at Sydney, Australia.
06:47a CHINESE PEOPLE : Discloseable Transaction - Provision of Corporate Guarantee for a Joint Venture
06:47a RESEARCH AND MARKETS : Trends to Watch for in the Communications Test Equipment Market 2014-2020
06:45aDJIslamic State Blows Up Temple of Bel in Syria's Palmyra
06:45aDJEurozone Inflation Stays Low
06:45aDJU.K. Approves Giant North Sea Gas Project
Latest news
Advertisement
Hot News 
ANALYTIK JENA : Celebrates Its 25-Year Anniversary with a Ceremony in the New Weimar Hall (A Quarter of a Century)
MEREDITH : StyleHaul Names Dick Porter as Chief Revenue Officer
FIDIA : BoD approves the Half Yearly Report as at June 30, 2015
BW OFFSHORE : Mandatory notification of trade
INMARSAT : Boeing-built Satellite Will Create First Global High-Speed Broadband Network; Third Inmarsat-5 satellite with new technology will allow global coverage
Most Read News
08/30 Suzuki Motor says it will buy back VW stake as court settles feud
08/30 Politicians welcome Berri's call for dialogue
02:39a Cortendo Announces Filing of Registration Statement for Proposed Initial Public Offering
08/30 DATACENTRIX : Forward-thinking Western Cape government wins OpenText "Big Think" award
08/30DJAsian Markets Wrap Up a Rough Month
Most recommended articles
06:45aDJIslamic State Blows Up Temple of Bel in Syria's Palmyra
06:45aDJEurozone Inflation Stays Low
06:45aDJU.K. Approves Giant North Sea Gas Project
06:45aDJGlobal Markets Head Lower
06:45aDJGerman Retail Sales on the Rebound