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Mediashift Inc. : as a Digital Advertising Leader in Travel and Hospitality with Two New Strategic Hires

08/22/2013 | 08:30am US/Eastern
MEDIASHIFT STRENGTHENS POSITION AS A DIGITAL ADVERTISING LEADER IN TRAVEL AND HOSPITALITY WITH TWO NEW STRATEGIC HIRES

Seasoned Professionals Tapped to Drive Revenues for Hotel and Airport Network Partners
NEWPORT BEACH, Calif., August 22, 2013 - MediaShift, Inc. (OTCBB: MSHF), a leading digital advertising technology company, today announced two strategic hires recruited to lead revenue monetization efforts for its rapidly-growing network of WiFi providers and the operators of private WiFi networks such as hotels and airports.
"MediaShift's hotel and airport partners are a strategic part of our business. The ecosystem we're building with them is critical as the company expands its footprint in travel and hospitality," said Brendon Kensel, president of MediaShift. "Paul and Jacob will be instrumental in providing our network partners new ways to drive revenues and accelerate their growth opportunities. Collectively, they bring a wealth of knowledge and unique perspective on the developments shaping our industry."
Paul Fusco joins MediaShift with more than two decades of digital media experience. As vice president of strategic partnerships, Fusco will be responsible for leading the monetization strategy for partners within the company's premier airport network.
During an accomplished career that spans more than two decades in digital media, Paul Fusco boasts a proven track record in corporate and start-up environments deploying new advertising products and sales programs. Prior to MediaShift, Fusco was senior vice president of sales and business development for Fareportal, a leading travel technology company. In 2010, he launched and built Fareportal Media Group, a new division responsible for the ad operations, advertising and sponsorship sales, and business development, successfully driving monetization efforts across all Fareportal.
Previously, Fusco held various sales executive positions including executive vice president of corporate development for Rocket Racing, Inc.; vice president of global ad sales and partnerships for Oberon Media; and CEO of Desktop News Corporation. Fusco is also a veteran of Ziff-Davis, where he was executive director of sales for 1UP.com for Ziff Davis Media Game Group and national director sales and marketing, CAS division of Ziff-Davis Publishing.
"With its patented technology and robust ad product offerings anchored by depth of digital advertising expertise and relationships, MediaShift has quickly established itself as a trusted revenue partner to leading WiFi providers," said Paul Fusco.
Jacob Kivett will assume the position of director of strategic partnerships and oversee revenue monetization efforts for MediaShift's growing network of more than 5000 hotels. Kivett brings to MediaShift more than 15 years of experience growing account relationships with Fortune
500 clients.
Most recently, Kivett was a senior account manager of global hotel chains at Booking.com, where he built the company's affiliate program in the United States by developing distribution marketing and affiliate programs. He managed relationships with global hotel chains in North America including Hilton, IHG, Marriott and Starwood. Kivett also served as national account manager at Virgin Atlantic Airways and corporate account manager at British Airways where he managed corporate travel contracts with Fortune 100 companies.
"This is an exciting time for digital out-of-home advertising in the travel and hospitality industry, and MediaShift stands at the forefront, capitalizing on its ability to monetize WiFi networks for hotels and airports and to connect brands with travelers," said Jacob Kivett.

About MediaShift

MediaShift is a digital advertising technology company that monetizes private WiFi networks and web publishing sites, while offering advertisers access to one of the fastest growing audience platforms targeting on-the-go consumers. Through AdVantage Networks, a wholly- owned subsidiary, patented technology enables operators of private WiFi networks to monetize their audiences through one of the fastest growing digital place-based ad technology platforms in the world. Through Travora, another wholly-owned subsidiary, advertisers can access a leading global travel ad network and leverage rich data profiles for exceptional audience segmentation, across multiple devices, while gaining unmatched data insights. To learn more visit: www.mediashift.com.

Forward Looking Statements

This press release includes statements relating to our efforts to grow our WiFi ad network within hospitality and travel environments that are based on our current beliefs and assumptions. These statements constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of
1934, and are intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by words such as "anticipate," "approximately," "believe," "continue," "could," "estimate," "expect," "intend," "may," "outlook," "plan," "potential," "predict," "seek," "should," "will" and "would" or the negative version of these words or other comparable or similar words. Such statements are subject to risks and uncertainties that are often difficult to predict, are beyond our control, and which may cause results to differ materially from expectations. Factors that could cause our results to differ materially from those described include, but are not limited to, the pace of adoption of our technology, the success of our continuing product development efforts, the effect on our business of existing and new regulatory requirements and other economic and competitive factors. For a discussion of the most significant risks and uncertainties associated with MediaShift's business, please review MediaShift's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2012 and its Quarterly Reports on Form 10-Q for the quarters ended March 31, 2013 and June 30, 2013. You are cautioned not to place undue reliance on these forward looking statements, which are based on MediaShift's expectations as of the date of this press release and speak only as of the date of this press
release. We undertake no obligation to publicly update or revise any forward looking statement, whether as a result of new information, future events or otherwise.
Kristin Martell Radix Collective (703) 407-8349
kristin@radixcollective.com

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