Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesInterest RatesHot NewsMost Read NewsRecomm.Business LeadersCalendar 

Men Are Secret Self-Gifters According to Roku Survey

share with twitter share with LinkedIn share with facebook
share via e-mail
0
11/20/2013 | 05:01pm CEST

When Self-Gifting, the Midwest Buys, the South Wraps and the West Brags while the Northeast Lags

Men are secret shoppers. Or at least that's the result of a survey released today by Roku® Inc., conducted by Omnipulse that revealed self-gifting behaviors nationwide. In fact, when it comes to self-gifting, men are most likely to hide their gift (43% more likely than women), claim it's from someone else (150% more likely) or even create an imaginary friend (118% more likely) rather than own up to the purchase.

Roku would like to introduce you to Moxkat Grvida, an upbeat Ukrainian fellow with a foolproof plan  ...

Roku would like to introduce you to Moxkat Grvida, an upbeat Ukrainian fellow with a foolproof plan for holiday shoppers to buy themselves a Roku player and say it's from him: www.youtube.com/roku. (Photo: Business Wire)

With the National Retail Federation stating that more than 50 percent of Holiday shoppers plan to spend an average of nearly $130 on "self gifts," self-gifting is a national trend that is now bordering on becoming an annual tradition. Roku is also adding fuel to the self-gifting fire with its holiday campaign featuring Moxkat Grvida, a Roku fan from the Ukraine who encourages consumers to buy their own Roku player this season. Why the rush to self-gift? Perhaps it's in anticipation of the terrible gifts that 20% of respondents said they received from extended family each holiday season. In any case, self-gifting is sure to be a part of this holiday season and according to the Roku survey, it is beginning to take on its own regional flavor from coast to coast.

Midwesterners lead the charge of self-gifting with 47% planning to self-gift vs. only 40% of those in the Northeast. But this region's wholesome image doesn't necessarily include being transparent with their purchases: Midwesterners are also 85% more likely to hide their self gift than Northeasterners. When it comes to truly embracing the spirit of the self gift, Southerners can't seem to resist sharing some holiday cheer with themselves. In fact, 25% of Southerners choose to wait until the actual holiday to open their self gift vs. just 16% of Northeasterners. To further add to that holiday spirit, Southerners are 40% more likely to wrap their self gift than the more practical residents of the Northeast.

"We're big fans of self-gifting at Roku and were curious to see if the rest of the country likes to treat themselves while holiday shopping as much as we do," says Matthew Anderson, CMO, Roku. "I think our friends in the South have it right when they wrap and save their gift for the big day, even though as a Westerner I can certainly understand the urge to show off a great self gift - especially if it happens to be a Roku streaming player."

Holiday shoppers who plan to try a little Roku self-gifting can get to know Moxkat better at www.youtube.com/roku.

About Roku Inc.

Roku is the creator of the most popular streaming software platform for delivering video, music and casual games to the TV. Roku launched the first device to stream Netflix to the TV in 2008, and since then has sold more than 5 million Roku streaming players in the U.S. Roku players are also available in Canada, the U.K. and the Republic of Ireland. In addition, Roku works with OEMs who create Roku Ready® devices which access the Roku streaming platform. Roku Ready devices can be purchased from major retailers in the U.S. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Saratoga, Calif., U.S. For more information or to purchase directly from Roku, visit www.roku.com.

Roku is a registered trademarkof Roku, Inc. in the U.S. and in other countries.

Roku Inc.
Ha Thai, +1 408-832-0823
hthai@roku.com
or
for Roku Inc.
Kelly Hickman, +1 415-551-4141
khickman@flashpointpr.com


© Business Wire 2013
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news
Date Title
12:21p DEERE MPANY : CONTRACT AWARD - 38-- John Deere 750K Dozer
12:21p OROGEN GOLD : Targets More Work On Mutsk And Silverton In Second Half
12:20p SABMILLER : Results of the Newbelco General Meeting
12:20p RUPERT RESOURCES : Reports 432 G/T Gold Over 1 Meters and 7.3 G/T Gold Over 4 Meters From Recent Program At Pahtavaara; Exploration Drilling Resumes
12:20p SAVILLS : New owner confirmed for Kent's championship golf club at Chart Hills, Biddenden
12:20p VANGUARD : How do ETFs work?
12:20p BOOZ ALLEN HAMILTON : Justification and Approval - USMCmax Business System Support
12:20p TBSS INTERNATIONAL : Modification to a Previous Presolicitation Notice - US Government Seeks New Construction Office Space in Homestead, Florida
12:19p VOCERA COMMUNICATIONS : Special Notice - J-- Vocera Premier Support Services
12:19p DEUTSCHE BANK : shares stabilize as unit sale raises cash
Latest news
Advertisement
Hot News 
0.56%SABMILLER : Shareholders Approve AB InBev Merger
3.10%PHOENIX : to Buy Abbey Life From Deutsche Bank Unit for GBP935 Million
-2.41%German nuclear commission warns of delay to waste storage deal
3.69%TATA STEEL : Distinctive Dalzell reopens in effort to salvage steel jobs
1.11%Canada Gives Conditional Approval to Petronas's LNG Terminal
Most Read News
05:52a ROYAL BANK OF SCOTLAND : RBS to pay $1.1 billion to resolve some of its U.S. mortgage claims
05:54a BOEING : British sun worshippers help TUI outshine Thomas Cook
09/27 E D F : EDF board confirms approval for Hinkley Point decision
05:01a STANDARD CHARTERED : StanChart tells authorities about corruption allegations at Indonesian firm
06:00a Monsanto ally Novozymes sees opportunity, risk in Bayer merger
Most recommended articles
09/26Predicting the U.S. Elections With The WMA Trump/Clinton Barometer
06:19aDJSABMILLER : Shareholders Approve AB InBev Merger
06:15aDJDeutsche Post Snaps Up UK Mail for $315 Million -- Update
06:14a INTERNATIONAL CONSOLIDATED AIRLNS : British Airways, Qatar Airways sign revenue-sharing deal
06:09aDJAustralia Regulator Seeks More Information on BP's Drill Plan