Mistic® today announced that it will serve as the co-primary
sponsor of the No. 11 car piloted by KVSH Racing's Sebastien Bourdais
for the 2014 and 2015 IndyCar Series seasons.
KVSH Racing's No. 11 "Mistic® Machine" to Debut in 2014-2015 IndyCar Series Season (Photo: Business Wire)
A mockup of the No. 11 "Mistic Machine" featuring the Mistic logo also
was unveiled, which will campaign seven race weekends in 2014.
"Partnering with KVSH Racing is a strategic fit for the Mistic brand,
providing us with a fun and exciting platform to reach millions of
IndyCar fans," said John Wiesehan Jr., Mistic CEO. "As race fans
ourselves, we are looking forward to the 2014-2015 season, not only to
cheer for the team's new driver, Sebastien Bourdais, but to further
leverage our relationship with KVSH Racing as we roll out offers and
promotions that educate IndyCar fans on alternatives such as our
Four-time champion Sebastien Bourdais recently was selected to pilot the
car that won the 2013 Indianapolis 500 and lead the team's championship
charge for the next two seasons.
"I am very excited to be representing Mistic electronic cigarettes as I
enter a new chapter of my career with KVSH Racing," Bourdais said. "It's
a good feeling to know that we're part of a brand that is offering
adults a unique alternative to traditional tobacco."
"We couldn't be any more excited to bring the Mistic brand to the
IndyCar community," said James "Sulli" Sullivan, KVSH Racing partner.
"After announcing Sebastien Bourdais as the driver, this is the next
phase of taking KVSH to new heights following the Indianapolis 500 win
IndyCar fans that smoke can use Mistic electronic cigarettes at most
IndyCar tracks. As part of the partnership, IndyCar fans will be
introduced to visuals of the Mistic car in Circle K stores throughout
the country where Mistic will be available for purchase.
About KVSH Racing
The Indianapolis based IndyCar team is led by successful venture
capitalist Kevin Kalkhoven, 1996 CART IndyCar World Series Champion
Jimmy Vasser and sports marketer James "Sulli" Sullivan. Team manager
Steve Moore runs the team's day-to-day operations.
Mistic® electronic cigarettes is a conscious-minded brand of
high-quality vapor products, primarily sold through brick-and-mortar
retail channels under the direction of its parent company, Ballantyne
Brands. Mistic electronic cigarettes and vapor products are sold in
approximately 40,000 retail outlets across the country, including
Walmart, Walmart Neighborhood Market Stores, Rite Aid Drug Stores,
Kangaroo Express, Circle K, Winn Dixie/Bi-Lo, Food Lion, among many
others. Mistic offers rechargeable and non-rechargeable e-cigarettes in
both traditional tobacco and menthol at a variety of nicotine levels.
The Mistic team continually works to provide customers with the highest
quality products available at a price below its competitors and much
less than that of traditional cigarettes. Mistic's product innovations
provide customers with a more convenient and enjoyable alternative
For more information, visit www.misticecigs.com.
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Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131119006551/en/
George Medici | [email protected]
Neal | [email protected]