Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

Nielsen buys 51% stake in Czech media agency Mediaresearch

07/27/2014 | 08:12am US/Eastern

AC Nielsen Netherlands, engaged in information and measurement services, has acquired a 51% stake in Czech media agency Mediaresearch, the Czech company said in a statement on its website. The value of the deal was not announced.

The remaining 49% stake in Mediaresearch is owned by UK-based Admosphere Ltd and controlled by Iain Nils Hessey Ruegheimer, Vladimir Komar, Tereza Simeckova and Michal Jordan.

Mediaresearch has a wide range of products in the area of marketing and media research, analysis, data processing and software development. It conducts measurements of television and radio audience, Internet traffic in the Czech Republic and in Slovakia and monitoring of advertisement expenditures in the media and on the Internet.

Following the acquisition, Nielsen will have two separate companies operating on the Czech market - ACNielsen Czech Republic, engaged in retail monitoring, and Mediaresearch, which is to be renamed to Nielsen Admosphere in the second half of this year.

(c) 2014 Emerging Markets Direct Media Holdings LLC Provided by SyndiGate Media Inc. (Syndigate.info).

React to this article
Latest news
Date Title
06:04p DEUTSCHE LUFTHANSA : Nick Clegg: don’t let Andreas Lubitz distort views about mental illness
06:03p FOREMOST INCOME FUND : Reports 2014 Results
06:03p Fitch Affirms BNS's Registered Covered Bonds at 'AAA'; Outlook Stable
06:02p PLASTIC2OIL : MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (form 10-K)
06:02p DIGITAL SHELF SPACE : Announces Closing of $300,000 First Tranche of Financing
06:02p SELECT BANCORP : ManageMent's Discussion and Analysis of Financial Condition and Results of Operation (form 10-K)
06:02p Ex-Fannie Mae CEO testifies in $1 bln mortgage trial of Nomura, RBS
06:02p PMFG, Inc. (Parent of Peerless Mfg. Co.) Agrees to Sell Its ALCO Products and Bos-Hatten Heat Exchanger Brands to Koch Heat Transfer
06:01p CORMEDIX : Receives Audit Opinion with Going Concern Explanation
06:01p SANCHEZ PRODUCTION PARTNERS : Energy Announces Sale of Non-Core Producing Assets to Production Partners
Latest news
Advertisement
Hot News 
BERKELEY MINERAL RESOURCES : Progress Update
SHI WANG : Ergomed Opens Office in Taiwan
SERABI GOLD : Audited Results for the year ended 31 December 2014
MR BRICOLAGE : Profile: veronique laury
ORCO PROPERTY : Group : 2014 Financial Results
Most Read News
06:00p AVID BIOSERVICES : to Make Three Presentations at IBC's Biopharmaceutical Development and Production Week Conference Highlighting Its Innovative Applications for Developing Purification Methods and Quantitative Analytical Assays to Achieve and Monitor Manufacturing Consistency
06:01p SHAW COMMUNICATIONS : Appoints Vito Culmone as Executive Vice President and Chief Financial Officer
06:01p ALLEGION : Schedules Conference Call, Webcast to Announce 2015 First-Quarter Results
06:01p SANCHEZ PRODUCTION PARTNERS : Acquires Eagle Ford Shale Assets from Sanchez Energy Corp.; Raises Preferred Equity and Refinances Credit Facility
06:01p AVNEL GOLD MINING : Confirms Commencement of Drilling at Kalana Main and Announces Filing of AIF and Year-End Consolidated Financial Statements and MD&A
Most recommended articles
06:02p Ex-Fannie Mae CEO testifies in $1 bln mortgage trial of Nomura, RBS
05:46p China needs more currency reform to meet IMF standard - U.S. official
05:40pDJArkansas Religious-Freedom Bill Goes to Governor--Update
05:31pDJBOND REPORT : 10-year Treasury Yields Decline For Fifth Straight Quarter
05:24p Comcast to form $4 billion investment arm with CFO at helm
Dynamic quotes  
ON
| OFF