Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

Nielsen buys 51% stake in Czech media agency Mediaresearch

07/27/2014 | 08:12am US/Eastern

AC Nielsen Netherlands, engaged in information and measurement services, has acquired a 51% stake in Czech media agency Mediaresearch, the Czech company said in a statement on its website. The value of the deal was not announced.

The remaining 49% stake in Mediaresearch is owned by UK-based Admosphere Ltd and controlled by Iain Nils Hessey Ruegheimer, Vladimir Komar, Tereza Simeckova and Michal Jordan.

Mediaresearch has a wide range of products in the area of marketing and media research, analysis, data processing and software development. It conducts measurements of television and radio audience, Internet traffic in the Czech Republic and in Slovakia and monitoring of advertisement expenditures in the media and on the Internet.

Following the acquisition, Nielsen will have two separate companies operating on the Czech market - ACNielsen Czech Republic, engaged in retail monitoring, and Mediaresearch, which is to be renamed to Nielsen Admosphere in the second half of this year.

(c) 2014 Emerging Markets Direct Media Holdings LLC Provided by SyndiGate Media Inc. (Syndigate.info).

React to this article
Latest news
Date Title
<1m ago BUMI RESOURCES TBK PT : to have global restructuring after court protection
<1m ago On mobile, BT to make the call on bigger EE or easier O2 deal
<1m ago Global's Tried-and-True Fall Schedule Delivers Big Numbers
<1m ago DETECTOR EXPLORATION : Announces Filing of Third Quarter, 2014 Interim Financial Statements
<1m agoDJEUROPE MARKETS : European Stocks Hold Onto Data-driven Gains After OPEC Decision
1m ago NOSTRA TERRA OIL AND GAS : Further Production Added at Chisholm Trail
1m ago GERMAN COMPETITION AUTHORITY : One year of Market Transparency Unit for Fuels
1m ago MEGGITT : Multi-million dollar HVAC contract from GDLS for Meggitt
1m ago LUMENPULSE : Sladen Feinstein Wins IES Award for MIT Great Dome
1m ago DAIMLER : Mercedes-AMG ups the ante
Latest news
Advertisement
Hot News 
Novo Banco CEO sees no new capital need, deposits recovering
DIXONS CARPHONE : *citigroup raises carphone warehouse price target to 480 (430) pence - 'buy'
IMPAX ASSET MANAGEMENT : Raises Dividend As Pretax Profit Rises
DRIVER : Shares Hit Seven Week High After Big Oman Contract Win
PATISSERIE : Luke Johnson takes the biscuit
Most Read News
1d ago GOPRO : Hero 3 Christmas Discount Covered in New Price Guide at ReelGifts.com
1d ago APPLE : Global tablets expected to slow in 2015, led by iPad shipment downturn
1d agoDJWAL MART STORES : Cuts Nearly 30 Directors and Midlevel Managers in China--Spokesman
8h ago LEGAL & GENERAL : £2.5bn TRW Pension Scheme bulk annuity contract'
7h agoDJMONITISE : Santander, Telefonica, MasterCard Invest GBP49.2 Million
Most recommended articles
3m ago ENEL : Italy to sell non-controlling stakes in Enel when conditions right
4m ago TSX drops as energy shares dive after OPEC meeting
4m ago Russia considers $80 oil in coming years as optimistic
5m ago Russian Finance Minister says budget policy should be adapted to low oil prices - RIA
6m agoDJCorrection to Canada Weekly Earnings Story
Dynamic quotes  
ON
| OFF