AC Nielsen Netherlands, engaged in information and measurement services, has acquired a 51% stake in Czech media agency Mediaresearch, the Czech company said in a statement on its website. The value of the deal was not announced.
The remaining 49% stake in Mediaresearch is owned by UK-based Admosphere Ltd and controlled by Iain Nils Hessey Ruegheimer, Vladimir Komar, Tereza Simeckova and Michal Jordan.
Mediaresearch has a wide range of products in the area of marketing and media research, analysis, data processing and software development. It conducts measurements of television and radio audience, Internet traffic in the Czech Republic and in Slovakia and monitoring of advertisement expenditures in the media and on the Internet.
Following the acquisition, Nielsen will have two separate companies operating on the Czech market - ACNielsen Czech Republic, engaged in retail monitoring, and Mediaresearch, which is to be renamed to Nielsen Admosphere in the second half of this year.
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