Osram AG : becomes the official lighting partner of Disneyland Paris10/01/2012| 06:05am US/Eastern
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01.10.2012|General Interest
Press
OSRAM AG and Euro Disney Associés S.C.A., which operates
Disneyland Paris, today announce a five-year strategic
corporate alliance. This agreement will position Osram as
the official lighting partner of Disneyland Paris, Europe's
number one tourist destination.
Euro Disney Associés S.C.A. has identified efficient energy
usage as one of its seven long-term goals for making
Disneyland Paris a reference in sustainable development
among European tourist destinations. The company is
committed to optimising its energy efficiency by ten
percent between 2006 and 2013 across all its energy usage
though behavioural change as well by adopting innovative
technologies. With an energy industry in constant evolution
and pivotal changes in European legislation, Euro Disney
Associés S.C.A. has chosen to partner with OSRAM AG - an
expert in innovative and energy efficient lighting
solutions and technologies. Osram will accompany
Disneyland Paris on various levels in its current and
future lighting projects.
This partnership will provide Osram with opportunities to
use promotional rights for the Disney and Disneyland Paris
brands. As a destination that attracts over 15
million visits per year from across Europe, and where light
is so central in creating unique entertainment, Disneyland
Paris is the perfect place to showcase Osram's
know-how in lighting - especially with green and LED
solutions because here energy savings of up to 80 percent
are achievable.
"Osram encourages environmentally responsible practices
around the world. The agreement with Euro Disney Associés
S.C.A. will enable us to develop major joint lighting
solutions that will support the very latest technological
and sustainable lighting innovations while helping
Disneyland Paris with its environmental goals," stated
Klaus-Günter Vennemann, CEO General Lighting of OSRAM AG.
"We are very pleased to welcome Osram to our family of
official partners. This alliance shows a common desire from
both brands to offer Disneyland Paris guests a quality
lighting experience that blends environmental goals with
efficiency and innovation," stated Philippe Gas, Euro
Disney CEO.
About Euro Disney Associés S.C.A.
The group operates the Disneyland® Paris site that
includes Disneyland Park, Walt Disney Studios® Park,
seven themed hotels with a total capacity of
approximately 5,800 rooms (not including the nearly 2,400
onsite hotel rooms operated by third parties), two
convention centres, the Disney Village entertainment
centre and a 27-hole golf course. The group's business
also includes the development of a 2,230 hectare site, of
which half is still undeveloped. Euro Disney S.C.A.
shares are listed and rated on Euronext Paris.
About Disneyland Paris
Disneyland Paris is Europe's leading tourist destination,
with more than 250 million visits since its opening in
1992, and approximately 14,500 Cast Members working
onsite. Its employees perform more than 500 different
roles, positions and professions; represent more than 100
nationalities; and speak 20 languages. Disneyland Paris
is the number one private employer in its home region
(Seine-et-Marne) and the number one single-site employer
in the Paris area (Ile-de-France). In addition to its
direct jobs, Disneyland Paris has a significant economic
impact, with its activity generating 56,000 direct and
indirect jobs in France.
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