Montréal, August 30, 2012 - As part of its drive to offer
its customers the best possible experience, Sun Media
Corporation today unveiled its new strategy for real estate
websites. It is launching ViaProprio.ca, a new site for
property owners who want to sell their property themselves,
and is also adjusting the positioning of its Micasa.ca
site, one of the busiest real estate sites in Québec with
more than 150,000 unique visitors per month. ViaProprio.ca
will extend Micasa.ca's services to individuals.
Sun Media Corporation has been offering a broad spectrum of
real estate services for years through its various print
and online products. Henceforth, the Micasa.ca site will
focus on serving real estate professionals: developers,
builders, real estate brokers and property managers. The
new ViaProprio.ca site will serve property owners who want
to sell their properties themselves with advice from a team
of real estate professionals. Support will be available at
every major stage of the process, including preliminary
preparations, evaluation, sales coaching, legal services
and listing the property. ViaProprio.ca, to be launched on
September 5, 2012, will create 15 direct jobs and also help
drive the business development of its partner Québec
companies.
"Our ongoing commitment to delivering the best experience
on the market has prompted us to review our real estate
services," said Julie Tremblay, Chief Operating Officer,
Sun Media Corporation. "From now on, Micasa.ca will
specialize in services for real estate professionals,
offering brokers, developers, builders and property
managers top-tier tools to help them publicize their
services. ViaProprio.ca will be reserved for direct sales
by owners, a market in which there are few services in
Québec and growing demand. We are very attentive to our
customers' needs and to changes in the real estate market,
which is why we are adopting this new strategy. We are
confident that the creation of ViaProprio.ca will meet the
needs and expectations of owners who want to sell their
property themselves."
The more often a property listing is viewed, the better its
chances of selling. For this simple and obvious reason,
ViaProprio.ca will make a wide selection of services and
specialized tools available to its customers, as well as an
exceptional and unique multiplatform visibility plan that
leverages the power of Quebecor Media's family of
subsidiaries. Sellers who use ViaProprio.ca will also be
offered numerous premiums and value-added services from
partners.
Micasa.ca and ViaProprio.ca form a winning combination
that will finally give prospective buyers access to the
full range of properties for sale: the listings posted by
real estate professionals on Micasa.ca and the individual
listings on ViaProprio.ca.
- 30 -
Sun Media Corporation
Sun Media Corporation, a subsidiary of Quebecor Media Inc.,
is Canada's largest newspaper publisher, based on the
circulation of paid and free newspapers, publishing over
15.1 million copies each week. With 36 paid-circulation
daily newspapers and 6 free dailies in 9 of the 10 largest
urban markets in Canada, each with its own dedicated
website, and almost 200 community newspapers, shopping
guides and other specialty publications, Sun Media
Corporation's English and French language newspapers and
websites make it a leading provider of local news and
information. Sun Media Corporation regroups the activities
of Osprey Media and Canoe.ca, an integrated enterprise
offering e-commerce, information and communication services
that operates a network of Internet portals that attracts
over 10.5 million unique visitors per month in Canada,
including 5.7 million in Québec. Sun Media Corporation also
provides a range of commercial printing and related
services as well as distribution services for newspapers,
flyers and magazines.
Information:
Martin Tremblay
Vice President, Public Affairs
Quebecor Media Inc.
514.380.1985
martin.tremblay@quebecor.com
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