Shop.org, Booth #2005 – A new report from Namogoo
reveals an immediate threat to online revenue for retailers this holiday
season. Unauthorized product ads are being injected into consumer
browsers, causing competitive ads to appear on retailer sites,
distracting prospective consumers from the retailer’s offerings and
cutting directly into their revenue. This disruption of the customer
experience – known as online journey hijacking – could
cost retailers $2.1 billion this holiday season.
In the report, The
Impact of Online Journey Hijacking on E-Commerce Q4 Sales in the U.S.,
Namogoo predicts a significant rise in unauthorized product ads during
Q4 2017. According to the findings, 15 to 25 percent of all e-commerce
customer sessions are exposed to unauthorized ads while browsing
retailer sites, and that number increases to 20 to 30 percent of all
sessions during peak shopping seasons. In addition, 80 percent of the
displayed ads during peak season are competitive product ads, sending a
retailer’s traffic directly to its competitors.
“Amazon isn’t the only threat to retailers this holiday season. Online
journey hijacking is a serious issue for online retailers, not just from
a revenue standpoint but also in terms of brand experience and loyalty,”
said Chemi Katz, co-founder and CEO of Namogoo. “The amount of lost
revenue resulting from such tactics is astronomical and can be
devastating, particularly at such a pivotal shopping time as the holiday
The Holiday Rush: A Busy Season for Everyone...Even Journey Hijackers
as online retailers invest substantially in making this time of year as
profitable and enjoyable for their customers as possible, malware
developers are pulling out all the stops to increase their reach and
optimize their ads to generate more clicks and revenue. While retailers
are devoting time, money and energy to increasing sales revenue,
conversion and customer retention, malware is working its hardest to
steal it away.
The report includes an analysis of last year’s rates, which determines
that online journey hijacking will likely remain steady at the 15 to 25
percent mark in September/early October, and increase exponentially
during busy shopping periods such as Black Friday, Cyber Monday and
Christmas. With holiday sales expected to reach $111
– 114 billion this year, online journey hijacking could result in
$2.1 billion in lost revenue.
To learn more about online journey hijack prevention, click here
to download the report or stop by Booth 2005 at Shop.org.
Namogoo is pioneering the market of Journey
Hijack Prevention. The company’s disruptive technology is designed to
protect the online journey by identifying and blocking unauthorized
product ads injected into web sessions that divert the customer journey
and hurt conversion rates. The world’s largest retailers rely on Namogoo
to eliminate invasive promotions and consistently recover e-commerce
revenue. For more information, visit www.namogoo.com.
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