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Rocketmiles : Launches New Partnership With Alaska Airlines Mileage Plan(TM)

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07/17/2014 | 03:00pm CET

CHICAGO, IL--(Marketwired - Jul 17, 2014) - Rocketmiles announced it has entered into an agreement with Alaska Airlines that will enable Mileage Plan™ members to earn thousands of Mileage Plan™ Miles on hotel bookings in the United States and throughout the world. Starting July 17th, Mileage Plan™ members can earn 1,000 to 5,000 miles for each hotel night booked. Rocketmiles features handpicked hotels in hotspots around the globe, ranging from value priced properties to luxury resorts.

Launched in April 2013, Rocketmiles is a rapidly growing hotel booking site that helps consumers get on vacation faster by earning an average of 7,000 Mileage Plan™ Miles per booking, or about 10-20x the typical incentive.

"For 25 million people worldwide, loyalty programs enable vacation travel -- this could mean fishing in Fairbanks, surfing in San Diego, or relaxing in Riviera Maya. Our goal is to make that vacation happen faster," said Jay Hoffmann, CEO of Rocketmiles. "Based on our proprietary data, the average traveler stands to earn about 80,000 extra miles per year if they use Rocketmiles for their hotel bookings. We are excited about working with Alaska Airlines to help their customers reach their vacation goals faster."

"Mileage Plan members have the world at their fingertips with our 14 partner airlines around the globe and more than 700 award destinations to choose from," said Caroline Boren, Alaska Airlines' Managing Director of Loyalty Marketing and Customer Care. "Our customers discover amazing places with their Mileage Plan™ miles, and we're delighted that our partnership with Rocketmiles will help them reach new adventures even faster."

As a special launch promotion for Mileage Plan™ members, first-time Rocketmiles users will get an additional 3,000 bonus miles, on top of the thousands of regular miles earned. Visit http://www.rocketmiles.com/alaskaair-3k-bonus.

About Rocketmiles

Rocketmiles allows frequent fliers to earn previously unheard of quantities of loyalty program miles and points when booking rooms at high-quality hotels. For consumers, Rocketmiles makes saving up for incredible vacations faster and easier. For hotels, Rocketmiles means being able to offer high-value customers inventory that would have otherwise gone unsold -- without weakening the brand through public discounting. For more information, visit www.rocketmiles.com and follow on Twitter @rocketmiles.

About Alaska Airlines Mileage Plan

Alaska Airlines' Mileage Plan rewards customers with elite status faster than any other frequent flier program. Elite-level status is earned for as little as 20,000 miles a year for travel on Alaska Airlines only. Elite-level status begins at 25,000 miles for customers who wish to combine travel on multiple airlines. With the ability to earn and redeem miles on 14 airline partners to more than 700 destinations worldwide, Mileage Plan helps customers achieve their next award trip even faster. Mileage Plan members enjoy generous availability on award redemptions, one-way travel awards, and no minimum spend requirement to reach elite status. Alaska Airlines' Mileage Plan ranked "Highest in Customer Satisfaction among Airline Loyalty Rewards Programs" by J.D. Power in its 2014 Airline Loyalty Rewards Program Satisfaction Report. Customers who have not yet joined Mileage Plan can enroll online at www.alaskaair.com.

For more information, please contact:

[email protected]

Additional Quotes
"Even though the travel industry has been in a constant state of innovation over the past decade, there are still many areas ripe for disruption. The growth that Rocketmiles has achieved so far is reminiscent of Hotwire's early days." -- Scott Hintz, Co-founder of TripIt, SVP Product at Hotwire and Rocketmiles Board member.

"I am always looking to back great entrepreneurs providing great users experiences in huge markets. The Rocketmiles team has very quickly gained traction with both key industry players and its many loyal customers. This is one of the most exciting investments I've made." -- Sam Yagan, Co-founder of OkCupid, CEO of Match, and Rocketmiles investor.

"I've traveled more than 1/2 million miles to over 80 countries, but never has traveling and staying in a hotel got me closer or faster to my next trip then with ROCKETMILES. This is just BRILLIANT!" Rocketmiles customer, Chef-Frankie.


© Marketwired 2014
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