By Laura Cooper
Infogroup Inc., a CCMP Capital Advisors-backed provider of data, analytics and marketing services, is in the late stages of a sale process run by Bank of America Corp., said people familiar with the matter.
The people said a sale of Infogroup could bring in $700 million to $800 million if a deal is reached.
They added that the Papillion, Neb., company -- which has attracted interest from private-equity firms -- is projected to generate around $70 million in 2016 earnings before interest, taxes, depreciation and amortization.
Infogroup provides data and software-as-a-service products to help companies increase sales and customer loyalty. The company's clients include large and small companies as well as government, academic and nonprofit entities.
The business includes five units: Infogroup Media Solutions; Infogroup Data Licensing; Infogroup Targeting Solutions; Infogroup Local Marketing Solutions; and Yes Lifecycle Marketing.
Infogroup's customers include large and small companies as well as government, academic and nonprofit entities.
CCMP in 2010 took Infogroup private in a deal that was valued at $635 million, WSJ Pro Private Equity previously reported. Bank of America at the time committed debt financing and served as a financial adviser to CCMP on the transaction.
Since the company was taken private, it has sold a number of its divisions to private-equity firms and their portfolio companies. GTCR-backed Cannondale Investments in 2012 acquired Infogroup's subsidiary known as OneSource Information Services Inc. (OneSource, a business information provider, changed its name to Avention Inc. in 2014.) In 2011, Infogroup sold its market-research division, ORC International Inc., to Lake Capital Management.
In addition to divesting assets, Infogroup also made at least one acquisition under CCMP's management. The company acquired Specialized Fundraising Services Inc., a provider of direct-marketing services to the nonprofit space, in 2014, according to a news release at the time.
Infogroup generated 2009 Ebitda of $85 million before it was taken private by CCMP, according to data provided by S&P Capital IQ. The company currently has debt totaling $334.5 million, according to data provided by FactSet.
CCMP, of New York, invests in the consumer, industrial and health-care sectors. The firm closed CCMP Capital Investors III LP in 2014, raising $3.6 billion.
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