Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

Samsung and NBA Announce Game-Changing Partnership

10/28/2013 | 08:11am US/Eastern
Recommend:
0

- Samsung Becomes the Official Handset, Tablet, and Television of the NBA, WNBA, and NBA Development League -

Samsung Telecommunications America, LLC (Samsung) and the National Basketball Association (NBA) today announced a comprehensive multiyear marketing and technology partnership that will enhance the game and deepen the fan experience.

Samsung is now the official handset, tablet, and television provider of the NBA, Women's National Basketball Association (WNBA), and NBA Development League (NBA D-League). Samsung will reach fans of all three leagues through a wide array of assets, including marquee league events, television and digital exposure, and customized content available on Samsung devices. The collaboration represents Samsung's most extensive partnership with a North American sports league and the NBA's most extensive partnership with a consumer electronics company.

"With this partnership Samsung and the NBA are committed to elevating the future of the game with innovative product and service solutions for the players, coaches, referees and fans," said Todd Pendleton, Chief Marketing Officer for Samsung Telecommunications America. "With these new experiences players will be able to take their game to the next level while fans will be able to engage in new ways with their favorite teams and players."

"More than ever, NBA fans are connecting with our game across mobile devices, tablets, and televisions, and Samsung's world-renowned products will bring them closer to the game," said Mark Tatum, NBA Executive Vice President, Global Marketing Partnerships. "Samsung's extraordinary commitment across the NBA, WNBA and NBA D-League will impact our game both on and off the court."

Samsung's ecosystem of consumer electronics will be integrated into the league and will provide fans with new ways to experience the game through custom content and services that will be introduced throughout the partnership. For the first time, NBA referees will be provided with Samsung tablets and will use Samsung technology courtside in all NBA arenas to review key plays throughout the season. The NBA will also use Samsung devices during key league events including NBA All-Star, the NBA Playoffs, The Finals, and the NBA Draft presented by State Farm. Samsung and the NBA will also offer a wide range of NBA content including NBA LEAGUE PASS (on an authenticated basis for those already subscribing to the league's live game product), daily video recaps of games, expert analysis and commentary, NBA TV's NBA Inside Stuff, and more.

Samsung will serve as the title partner of NBA Summer League, a showcase of the league's most talented young players held every summer in Las Vegas, and will be an associate partner of NBA All-Star Jam Session, the 2014 Sprint NBA All-Star Celebrity Game, and the NBA Draft presented by State Farm. Additionally, Samsung will have a significant presence on NBA national game telecasts on ABC, ESPN, and TNT, along with NBA Digital properties NBA TV, NBA.com, and NBA Mobile. It will also be the presenting partner of NBA TV's NBA Inside Stuff.

Additionally, Samsung will be the presenting partner of the NBA D-League Showcase and the title partner of the WNBA Performance Awards, which include the Most Valuable Player, Sixth Woman of the Year, Rookie of the Year, Most Improved Player, and Defensive Player of the Year.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets, wireless infrastructure and other telecommunications products throughout North America. For more information, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

About the NBA

The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women's National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 47 languages and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters currently feature 85 international players from 36 countries and territories. NBA Digital's assets include NBA TV, which is available in more than 61 million U.S. homes, and NBA.com, which averages more than 42 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 455 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $225 million to charity, completed more than 2.6 million hours of hands-on community service, and created more than 830 places where kids and families can live, learn, or play.

NBA
Carmine N. Tiso, 212-407-8208
ctiso@nba.com
or
Samsung Telecommunications America
Ashley Wimberly, 972-761-7233
a.wimberly@sta.samsung.com


© Business Wire 2013
Recommend :
0
React to this article
Latest news
Date Title
<1m ago GUJARAT ALKALIES & CHEMICALS : Research Report on Chloromethanes Market Worth $1,819 Million by 2018
<1m agoDJEurozone Consumer Confidence Falls
2m ago AURUM ENERGY PARK : Set to Position Edmonton as a Major Logistics Hub for Oil Sands Development
2m agoDJRussian Lender VTB Warns of Hit From Ukraine Crisis
3m ago RIGHTMOVE : Transaction in Own Shares
3m ago RESEARCH AND MARKETS : Global and Chinese Methyl Methacrylate (MMA) Industry Report 2014
4m ago All Children's Hospital Chief Patient Safety Officer Joins the Johns Hopkins Armstrong Institute for Patient Safety and Quality Faculty
4m ago DICKS SPORTING GOODS : DICK'S Sporting Goods : Announces Grand Opening Celebration in Savannah, GA
4m ago TRW AUTOMOTIVE : SHAREHOLDER ALERT – The Law Offices of Vincent Wong Investigates the Board of Directors of TRW Automotive Holdings Corp. in Connection With the Sale of the Company to ZF Friedrichshafen AG
5m ago FEDEX : Helps Hutchinson Elementary School Blow the Cover Off Reading
Latest news
Advertisement
Hot News 
DIXONS CARPHONE : EE In Talks For Phones 4U Stores - FT (PRESS)
MOPOWERED : Share Price Halves On Heavily Discounted Share Placing
SPRUE AEGIS : To Pay Maiden Interim Dividend As Profits Rise Strongly
CHINANET ONLINE : Recognized at CECA's 2014 Chinese E-Commerce Industry Gateway Conference
MECOM : Form 8.5 (EPT/RI)-Mecom Group Plc
Most Read News
1d ago BEST BUY : The Best Backpacking Sleeping Bag Awards Announced By OutdoorGearLab
1d ago FERRO : Enters into Agreement to Acquire Italian Tile Coatings Manufacturer Vetriceramici
8h ago SIEMENS : to sell stake in household appliances JV for 3 billion euro
2h ago Siemens to buy Dresser-Rand to tap U.S. shale gas boom
6h ago Ultrasonic CEO resurfaces in China, denies taking off with cash
Most recommended articles
2m agoDJRussian Lender VTB Warns of Hit From Ukraine Crisis
5m ago TESCO : CEO says Robin Terrell will lead UK business
8m ago AIR FRANCE KLM : SNPL pilots union says to pursue strike indefinitely
10m agoDJHungary Unfazed After Standard & Poor's Affirms Junk Rating
18m agoDJEUROPE MARKETS : European Mining Stocks Hurt By China Growth Worries
Dynamic quotes  
ON
| OFF