Samsung Telecommunications America, LLC (Samsung) and the National
Basketball Association (NBA) today announced a comprehensive multiyear
marketing and technology partnership that will enhance the game and
deepen the fan experience.
Samsung is now the official handset, tablet, and television provider of
the NBA, Women's National Basketball Association (WNBA), and NBA
Development League (NBA D-League). Samsung will reach fans of all three
leagues through a wide array of assets, including marquee league events,
television and digital exposure, and customized content available on
Samsung devices. The collaboration represents Samsung's most extensive
partnership with a North American sports league and the NBA's most
extensive partnership with a consumer electronics company.
"With this partnership Samsung and the NBA are committed to elevating
the future of the game with innovative product and service solutions for
the players, coaches, referees and fans," said Todd Pendleton, Chief
Marketing Officer for Samsung Telecommunications America. "With these
new experiences players will be able to take their game to the next
level while fans will be able to engage in new ways with their favorite
teams and players."
"More than ever, NBA fans are connecting with our game across mobile
devices, tablets, and televisions, and Samsung's world-renowned products
will bring them closer to the game," said Mark Tatum, NBA Executive Vice
President, Global Marketing Partnerships. "Samsung's extraordinary
commitment across the NBA, WNBA and NBA D-League will impact our game
both on and off the court."
Samsung's ecosystem of consumer electronics will be integrated into the
league and will provide fans with new ways to experience the game
through custom content and services that will be introduced throughout
the partnership. For the first time, NBA referees will be provided with
Samsung tablets and will use Samsung technology courtside in all NBA
arenas to review key plays throughout the season. The NBA will also use
Samsung devices during key league events including NBA All-Star, the NBA
Playoffs, The Finals, and the NBA Draft presented by State Farm. Samsung
and the NBA will also offer a wide range of NBA content including NBA
LEAGUE PASS (on an authenticated basis for those already subscribing to
the league's live game product), daily video recaps of games, expert
analysis and commentary, NBA TV's NBA Inside Stuff, and more.
Samsung will serve as the title partner of NBA Summer League, a showcase
of the league's most talented young players held every summer in Las
Vegas, and will be an associate partner of NBA All-Star Jam Session, the
2014 Sprint NBA All-Star Celebrity Game, and the NBA Draft presented by
State Farm. Additionally, Samsung will have a significant presence on
NBA national game telecasts on ABC, ESPN, and TNT, along with NBA
Digital properties NBA TV, NBA.com, and NBA Mobile. It will also be the
presenting partner of NBA TV's NBA Inside Stuff.
Additionally, Samsung will be the presenting partner of the NBA D-League
Showcase and the title partner of the WNBA Performance Awards, which
include the Most Valuable Player, Sixth Woman of the Year, Rookie of the
Year, Most Improved Player, and Defensive Player of the Year.
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based
subsidiary of Samsung Electronics Co., Ltd., researches, develops and
markets wireless handsets, wireless infrastructure and other
telecommunications products throughout North America. For more
information, please visit www.samsung.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening
new possibilities for people everywhere. Through relentless innovation
and discovery, we are transforming the worlds of televisions,
smartphones, personal computers, printers, cameras, home appliances, LTE
systems, medical devices, semiconductors and LED solutions. We employ
270,000 people across 79 countries with annual sales of US$187.8
billion. To discover more, please visit www.samsung.com.
About the NBA
The NBA is a global sports and media business built around three
professional sports leagues: the National Basketball Association, the
Women's National Basketball Association, and the NBA Development League.
The league has established a major international presence with games and
programming in 215 countries and territories in 47 languages and NBA
merchandise for sale in more than 125,000 stores in 100 countries on 6
continents. NBA rosters currently feature 85 international players from
36 countries and territories. NBA Digital's assets include NBA TV, which
is available in more than 61 million U.S. homes, and NBA.com, which
averages more than 42 million page views per day, more than half of
which originate from outside of North America. The NBA is the No. 1
professional sports league on social media, with more than 455 million
likes and followers globally across all league, team, and player
platforms. Through NBA Cares, the league and its teams and players have
donated more than $225 million to charity, completed more than 2.6
million hours of hands-on community service, and created more than 830
places where kids and families can live, learn, or play.
Carmine N. Tiso, 212-407-8208
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