Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesInterest RatesHot NewsMost Read NewsRecomm.Business LeadersCalendar 

Samsung and NBA Announce Game-Changing Partnership

share with twitter share with LinkedIn share with facebook
share via e-mail
0
10/28/2013 | 02:11pm CEST

- Samsung Becomes the Official Handset, Tablet, and Television of the NBA, WNBA, and NBA Development League -

Samsung Telecommunications America, LLC (Samsung) and the National Basketball Association (NBA) today announced a comprehensive multiyear marketing and technology partnership that will enhance the game and deepen the fan experience.

Samsung is now the official handset, tablet, and television provider of the NBA, Women's National Basketball Association (WNBA), and NBA Development League (NBA D-League). Samsung will reach fans of all three leagues through a wide array of assets, including marquee league events, television and digital exposure, and customized content available on Samsung devices. The collaboration represents Samsung's most extensive partnership with a North American sports league and the NBA's most extensive partnership with a consumer electronics company.

"With this partnership Samsung and the NBA are committed to elevating the future of the game with innovative product and service solutions for the players, coaches, referees and fans," said Todd Pendleton, Chief Marketing Officer for Samsung Telecommunications America. "With these new experiences players will be able to take their game to the next level while fans will be able to engage in new ways with their favorite teams and players."

"More than ever, NBA fans are connecting with our game across mobile devices, tablets, and televisions, and Samsung's world-renowned products will bring them closer to the game," said Mark Tatum, NBA Executive Vice President, Global Marketing Partnerships. "Samsung's extraordinary commitment across the NBA, WNBA and NBA D-League will impact our game both on and off the court."

Samsung's ecosystem of consumer electronics will be integrated into the league and will provide fans with new ways to experience the game through custom content and services that will be introduced throughout the partnership. For the first time, NBA referees will be provided with Samsung tablets and will use Samsung technology courtside in all NBA arenas to review key plays throughout the season. The NBA will also use Samsung devices during key league events including NBA All-Star, the NBA Playoffs, The Finals, and the NBA Draft presented by State Farm. Samsung and the NBA will also offer a wide range of NBA content including NBA LEAGUE PASS (on an authenticated basis for those already subscribing to the league's live game product), daily video recaps of games, expert analysis and commentary, NBA TV's NBA Inside Stuff, and more.

Samsung will serve as the title partner of NBA Summer League, a showcase of the league's most talented young players held every summer in Las Vegas, and will be an associate partner of NBA All-Star Jam Session, the 2014 Sprint NBA All-Star Celebrity Game, and the NBA Draft presented by State Farm. Additionally, Samsung will have a significant presence on NBA national game telecasts on ABC, ESPN, and TNT, along with NBA Digital properties NBA TV, NBA.com, and NBA Mobile. It will also be the presenting partner of NBA TV's NBA Inside Stuff.

Additionally, Samsung will be the presenting partner of the NBA D-League Showcase and the title partner of the WNBA Performance Awards, which include the Most Valuable Player, Sixth Woman of the Year, Rookie of the Year, Most Improved Player, and Defensive Player of the Year.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets, wireless infrastructure and other telecommunications products throughout North America. For more information, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.

About the NBA

The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women's National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 47 languages and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters currently feature 85 international players from 36 countries and territories. NBA Digital's assets include NBA TV, which is available in more than 61 million U.S. homes, and NBA.com, which averages more than 42 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 455 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $225 million to charity, completed more than 2.6 million hours of hands-on community service, and created more than 830 places where kids and families can live, learn, or play.

NBA
Carmine N. Tiso, 212-407-8208
ctiso@nba.com
or
Samsung Telecommunications America
Ashley Wimberly, 972-761-7233
a.wimberly@sta.samsung.com


© Business Wire 2013
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news
Date Title
10:29a RASMALA : acquires AED 300m warehouses
10:29a AL OMANIYA FINANCIAL SERVICES SAOG : Muscat bourse opens flat
10:29a QSE gains 42 pts in early trade
10:29a DUBAI FINANCIAL MARKET : UAE markets likely to see key resistance – Analysts
10:29a Etisalat pushes ADX to open in red
10:29a ALIMTIAZ INVESTMENT KSC : Al Imtiaz unit wins lowest bids in KWD 12.2m tender
10:29a UNION PROPERTIES : UP approves AED 290m loan deal
10:25a SCHNEIDER ELECTRIC : unveils new tool for process industries
10:25a LANXESS : plans to double capacity at German plant
10:19a EMIRATES TELECOMMUNICATIONS GROP : MCN Holding’s remarkable journey
Latest news
Advertisement
Hot News 
-10.63%GAMESTOP : quarterly revenue misses on weak video game sales
4.35%TATA MOTORS : India's Tata Motors first-quarter net profit halves on forex loss post-Brexit vote
-2.31%HERBALIFE : Ackman approached to buy Herbalife shares owned by Icahn
-6.63%DONGFENG MOTOR : 1st Half Net Profit Falls 1.8% to CNY6.76 Billion
-2.80%ALERE : Sues Abbott Laboratories to Force Merger
Most Read News
08/27 VOLKSWAGEN : Start-ups in Target's Techstars accelerator race to finish line
08/27 ECOPETROL : informs the resignation of a member of the Board of Directors
01:03a MITSUBISHI HEAVY INDUSTRIES : M'bishi jet heads for U.S. after aborting earlier flight due to defect
01:42a FINANCE VIDEO : Dyesol Ltd (ASX:DYE) MD Richard Caldwell Discusses the Recent Grant and Patent
02:01a DELTA GALIL INDUSTRIES : Completes Acquisition of Contemporary Premium Brands from VF Corp
Most recommended articles
08/27DJTRANSCRIPT : Bank of Mexico Gov. Agustín Carstens Interview in Jackson Hole, Wyo.
08/27 Stada shareholder AOC pushes through board reshuffle
08/27DJBOEING : FAA Tightens Safeguards on Lithium Batteries on Jetliners, Smaller Planes
08/27 Exlusive - Iraq plans to sell oil through Iran if talks with Kurds fail
08/27 Jobs data to be a big deal for record-high stocks