Synacor Inc. : Synacor Partners With NCC Media for Online Advertising Sales in U.S. Regional Markets
09/19/2012| 06:37am US/Eastern
Recommend:
NCC Media Part of Synacor 3-Tier Ad Sales Offering: National,
Regional and Local
NCC Media Continues Its Expansion Into Representation of
Digital and Online Media Properties of the Multichannel
Industry
BUFFALO, N.Y. and NEW YORK, Sept. 19, 2012 (GLOBE NEWSWIRE)
-- Synacor, Inc. (Nasdaq:SYNC), leading provider of next-gen
portals, TV Everywhere solutions and cloud-based services
across multiple devices, today announced a partnership with
NCC Media, the cable industry's multi-platform ad sales
organization, to sell Synacor's regional online inventory
of 20 million average monthly unique users. The NCC Media
agreement executes against Synacor's 3-Tier Ad Sales
Strategy of driving overall yield by deploying National,
Regional and Local sales reps. Synacor maintains its own
national sales force footprint, while NCC Media will
represent regional and spot-market online inventory.
NCC Media holds a unique position in the advertising sales
community as the only organization to reach across every U.S.
DMA, representing cable, satellite and telco operators. As
part of the partnership, NCC Media will sell regional
advertising inventory on Synacor's web portals, in
conjunction with NCC's existing broad portfolio of
multichannel operator web properties, to ensure that
advertisers can reach their customers easily and effectively.
Synacor's portals, or "startpages," provide
consumers with online access to email, TV Everywhere
services, social networks, news, games and services, all
through a central, customizable hub.
"Advertisers are always looking for smarter ways to
reach and engage consumers. In conjunction with the TV and
online ad products NCC Media currently markets on behalf of
the multichannel industry, Synacor provides additional access
to highly targeted audiences and seamless online integration
into select cable, satellite and telco affiliate web
properties," said Ken Little, COO, NCC Media. "With
the addition of Synacor's reach to our established suite
of cable, online and digital offerings, NCC Media can now
deliver online inventory across every U.S. market."
Synacor's startpages are built on behalf of cable,
satellite and telecom companies and visited by subscribers
wanting to enjoy their favorite movies, TV shows and games
online, as well as to use email, social media and other
services. Synacor's startpages, integrated into pay-TV
companies' billing systems, provide granular audience
targeting capabilities as well as zip code, demographic,
purchase intent and retargeting. And Synacor's massive
reach provides advertisers with high-impression volume for
regional audiences.
"Our relationship with NCC Media fulfills a critical
need that provides Synacor with exceptional regional coverage
from a world-class ad sales organization and gives
advertisers the scalability to engage with consumers across
multiple markets," said Synacor COO Scott Bailey.
"Together we are able to unlock the value of our vast
digital inventory to enable advertisers to reach their
customers on multiple screens with unmatched buying
efficiencies. NCC Media is a great complement to our national
advertising sales force."
For more information on Synacor and its targeted online
advertising opportunities, please visit
synacor.com/advertisers. Synacor reaches over 23 million
households, tallying a monthly average of 20 million unique
visitors, 78 million search queries and 3.7 billion ad
impressions.
About Synacor
Synacor's white-label platform enables cable, satellite,
telecom and consumer electronics companies to deliver TV
Everywhere, digital entertainment, cloud-based services and
apps to their end-consumers across multiple devices,
strengthening those relationships while monetizing the
engagement. Synacor (Nasdaq:SYNC), is headquartered in
Buffalo, NY. For more information, visit synacor.com.
Integrate. Authenticate. Engage.
The Synacor logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11609
About NCC MEDIA
NCC Media is the ad sales, marketing and technology
organization that represents cable, satellite and telco
operators in every U.S. market. NCC Media meets
marketers' needs to target consumer prospects efficiently
and effectively in the communities where they live. Jointly
owned by three of the nation's largest MSOs - Comcast
Cable, Cox Communications and Time Warner Cable - NCC Media
is constantly evolving to maintain its status as the
industry's most effective multi-platform sales
organization. Consistent innovation and growth makes NCC
Media your best partner in building the media plan of
tomorrow, and today.
CONTACT: Media Contacts:
Meredith Roth, Synacor
646-380-5141
mroth@synacor.com
distributed by
|
|
Recommend :
