Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

The Word of Mouth Marketing Association and Bazaarvoice Partner to Develop New Industry Standards for Authentic Content

04/12/2012 | 04:27pm US/Eastern
Recommend:
0

Industry leaders join forces to strengthen the integrity of social content

Bazaarvoice (NASDAQ: BV) and the Word of Mouth Marketing Association (WOMMA) today announced they are joining forces to develop new industry standards to strengthen the integrity of consumer-generated review content. Brands around the globe recognize that the authentic voice of consumers drives business - and consumers trust these opinions over other forms of content including advertisements and editorial reviews. The new standards ensure social content continues to benefit brands and consumers by remaining transparent and accurate.

Founded on the premise of "changing the world, one authentic conversation at a time," Bazaarvoice powers genuine and transparent conversations for their clients around the globe. A partnership with WOMMA - the standard bearer of word-of-mouth marketing - is a natural extension of that ongoing objective. Both parties share a central mission of creating an environment of trust between consumers and marketers. WOMMA's Ethics Code is a cornerstone of the principles that built Bazaarvoice. The new set of standards is slated for release later this year.

Illustrating their commitment to authenticity, Bazaarvoice announced the appointment of Jim Houlihan as director of Authenticity. Jim brings 17 years of experience in fraud prevention strategies, operations and investigations from leading companies like Home Shopping Network, Dell Financial Service and Citi prior to his role at Bazaarvoice. As director of Authenticity, Houlihan is responsible for driving policy, technology and processes ensuring content is unique, unaltered and transparent.

Comments on the News
  • "Bazaarvoice has been committed to authenticity since day one. We have a tremendous track record in educating the industry on the power of authentic reviews - taking on issues like editing consumer-generated content, which we have always been firmly opposed to. The partnership with WOMMA is an important next step in addressing the industry-wide challenges around authenticity and ensuring that consumers and brands continue to benefit from authentic consumer conversations about products and services." - Brett Hurt, CEO, Bazaarvoice.
  • "WOMMA has always been an advocate for practices and policies that promote an environment of trust between consumers and marketers. This partnership with Bazaarvoice not only creates an actionable tool to promote honesty and transparency, but also sends a clear message to consumers and brands that ratings and reviews will remain a powerful tool for informing consumer behavior." - Suzanne Fanning, president, WOMMA.
  • "Product reviews are some of the most valuable content online, and WOMMA and Bazaarvoice are taking a strong stand on behalf of the brands and consumers who use this content every day."- Jim Houlihan, director of Authenticity, Bazaarvoice.
About WOMMA

WOMMA, http://womma.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers; agencies that deliver word of mouth services and technologies; researchers that track the word of mouth experience; and offline and online practitioners.

About Bazaarvoice

Bazaarvoice, a leading social software and data analytics company, brings the voice of customers to the center of business strategy for more than 700 global clients like Best Buy, Costco, Dell, Macy's, P&G, Panasonic, QVC, and USAA.

Bazaarvoice helps clients create social communities on their brand websites and Facebook pages where customers can engage in conversations. These conversations can be syndicated across Bazaarvoice's global network of client websites and mobile devices, which allows manufacturers to connect directly with customers. The social data derived from online word of mouth translates into actionable insights that improve marketing, sales, customer service, and product development. Headquartered in Austin, Texas, Bazaarvoice has offices in Amsterdam, London, Munich, Paris, Stockholm and Sydney.www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog.

distributed by
Recommend :
0
React to this article
Latest news
Date Title
<1m ago DEERE MPANY : Patent Issued for Axial Fan Assembly
<1m ago AIC GLOBAL FINANCIAL : Athabasca Nuclear Corporation : Announces Release of December 31, 2013 Financial Statements and MD&A
2m ago KENYA AIRWAYS : Lafarge faces price-fixing penalties
2m ago JUBILEE : adopts WhatsApp to communicate with clients
2m ago ALLY FINANCIAL : Kenyans shun foreign MBAs for local courses
2m ago HEWLETT PACKARD : HP claims Olive double-charged for laptops
2m ago Muriuki named Africa's banking CEO of the year
2m ago MAXIM INTEGRATED PRODUCTS : Patent Issued for Adaptive Equalizer
2m ago BOEING : lifts profit outlook as jetliner demand booms
2m ago EQUITY BANK : Kenya banks face higher capital rules in S. Sudan
Latest news
Advertisement
Hot News 
MATRA PETROLEUM : EGM Statement – Cancellation of trading on AIM
RTC : Board Appointment
ZOTEFOAMS : Unilever to use Zotefoams's MuCell® Extrusion technology for its Dove Body Wash Bottles in Europe
IRONVELD : Shares Jump 26% As Study Confirms Viability Of Iron Project
WEDNESDAY SECTOR LEADERS : Rental, Leasing, & Royalty, Precious Metals
Most Read News
2h ago Apple shares jump 8 percent, Asian stocks lag
2h ago BUFFETT : moving oil by rail safely major industry concern
2h ago ACTIVISION BLIZZARD : Newest Skylanders® Game - Skylanders Trap TeamTM - Takes Toys-to-Life Phenomenon to New Levels by Bringing Digital Characters into the Physical World
5h ago GE in talks to buy France's Alstom - Bloomberg
2h ago WAL MART STORES : -Mart says former CEO Scott to retire from board
Most recommended articles
2h ago Apple shares jump 8 percent, Asian stocks lag
11h ago Weaker FTSE 100 gets support from ABF and AstraZeneca
1d ago Barclays joins retreat from commodities as new rules bite
6d ago BLACKSTONE : earnings rise 30 percent, boosted by private equity gains
12m ago HONG KONG EXCHANGES AND CLEARING : LME says up to quarter of its electronic trade comes from Asia
Dynamic quotes  
ON
| OFF