Log in
Login
Password
Remember
Lost password
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

The Word of Mouth Marketing Association and Bazaarvoice Partner to Develop New Industry Standards for Authentic Content

04/12/2012 | 04:27pm US/Eastern

Industry leaders join forces to strengthen the integrity of social content

Bazaarvoice (NASDAQ: BV) and the Word of Mouth Marketing Association (WOMMA) today announced they are joining forces to develop new industry standards to strengthen the integrity of consumer-generated review content. Brands around the globe recognize that the authentic voice of consumers drives business - and consumers trust these opinions over other forms of content including advertisements and editorial reviews. The new standards ensure social content continues to benefit brands and consumers by remaining transparent and accurate.

Founded on the premise of "changing the world, one authentic conversation at a time," Bazaarvoice powers genuine and transparent conversations for their clients around the globe. A partnership with WOMMA - the standard bearer of word-of-mouth marketing - is a natural extension of that ongoing objective. Both parties share a central mission of creating an environment of trust between consumers and marketers. WOMMA's Ethics Code is a cornerstone of the principles that built Bazaarvoice. The new set of standards is slated for release later this year.

Illustrating their commitment to authenticity, Bazaarvoice announced the appointment of Jim Houlihan as director of Authenticity. Jim brings 17 years of experience in fraud prevention strategies, operations and investigations from leading companies like Home Shopping Network, Dell Financial Service and Citi prior to his role at Bazaarvoice. As director of Authenticity, Houlihan is responsible for driving policy, technology and processes ensuring content is unique, unaltered and transparent.

Comments on the News
  • "Bazaarvoice has been committed to authenticity since day one. We have a tremendous track record in educating the industry on the power of authentic reviews - taking on issues like editing consumer-generated content, which we have always been firmly opposed to. The partnership with WOMMA is an important next step in addressing the industry-wide challenges around authenticity and ensuring that consumers and brands continue to benefit from authentic consumer conversations about products and services." - Brett Hurt, CEO, Bazaarvoice.
  • "WOMMA has always been an advocate for practices and policies that promote an environment of trust between consumers and marketers. This partnership with Bazaarvoice not only creates an actionable tool to promote honesty and transparency, but also sends a clear message to consumers and brands that ratings and reviews will remain a powerful tool for informing consumer behavior." - Suzanne Fanning, president, WOMMA.
  • "Product reviews are some of the most valuable content online, and WOMMA and Bazaarvoice are taking a strong stand on behalf of the brands and consumers who use this content every day."- Jim Houlihan, director of Authenticity, Bazaarvoice.
About WOMMA

WOMMA, http://womma.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers; agencies that deliver word of mouth services and technologies; researchers that track the word of mouth experience; and offline and online practitioners.

About Bazaarvoice

Bazaarvoice, a leading social software and data analytics company, brings the voice of customers to the center of business strategy for more than 700 global clients like Best Buy, Costco, Dell, Macy's, P&G, Panasonic, QVC, and USAA.

Bazaarvoice helps clients create social communities on their brand websites and Facebook pages where customers can engage in conversations. These conversations can be syndicated across Bazaarvoice's global network of client websites and mobile devices, which allows manufacturers to connect directly with customers. The social data derived from online word of mouth translates into actionable insights that improve marketing, sales, customer service, and product development. Headquartered in Austin, Texas, Bazaarvoice has offices in Amsterdam, London, Munich, Paris, Stockholm and Sydney.www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog.

distributed by
React to this article
Latest news
Date Title
02:11a Malaysia PM says reports alleging corruption part of political sabotage
02:10a HILLGROVE RESOURCES : Despatch of Rights Issue Statements
02:10a NINE ENTERTAINMENT : Becoming a substantial holder from CGF
02:10a HILLGROVE RESOURCES : Results of Non Renounceable Entitlement Offer
02:10a FOSUN : Monthly return as at 30 june 2015
02:10a SYNERGY HEALTHCARE : Form 8.3 - Synergy Health PLC
02:10a HILLGROVE RESOURCES : Announces Change of CFO
02:09a HUMANA : Aetna to Acquire Humana for $37 Billion, Combined Entity to Drive Consumer-Focused, High-Value Health Care
02:07a SANOFI : New Basal Insulin Lantus® XR, Known as Toujeo® in the U.S. and Europe, Approved in Japan for the Treatment of Diabetes Mellitus
02:06a MANCHESTER UNITED : The ball's in your court ; MANCHESTER UNITED BAYERN BOSS TELLS OLD TRAFFORD TARGET TO MAKE HIS MIND UP
Latest news
Advertisement
Hot News 
CENTENE : deal boosts its footprint in government-sponsored health care
REXLOT : Scrip dividend scheme in relation to the final dividend for the year ended 31 december 2014
Brazil government expects Petrobras to lose key oil rights - source
RWE : Hrvatska Elektroprivreda to form Joint Venture with RWE
BIJOU BRIGITTE MODISCHE ACCESSOIRES : Hauptversammlung beschließt 3,00 EUR Dividende / Weitere Filialeröffnungen „the P. cookery“
Most Read News
12:18a AETNA NEARS DEAL TO BUY HUMANA FOR ABOUT $34 BILLION : sources
07/02 GOODMAN PROPERTY : Notice of Meeting
07/02 EZRA : Renounceable Underwritten Rights Issue
07/02 WHOLE FOODS MARKET : vows to fix overcharging issues
07/02 Brazil government expects Petrobras to lose key oil rights - source
Most recommended articles
02:11a Malaysia PM says reports alleging corruption part of political sabotage
02:06a Asia stocks fall, China market rout continues
01:58aDJDollar Almost Flat Ahead of Greek Referendum
01:56aDJIndia Services Activity Contraction Worsens in June - Markit
01:34a New opinion poll shows Yes vote slightly ahead in Greece