Log in
Lost password
Become a member for free
Sign up
Sign up
Dynamic quotes 

4-Traders Homepage  >  News


Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

Viggle to Deliver Insights into the Impact of the Second Screen

04/23/2013 | 09:20am US/Eastern

Nielsen Studies to Shed Light on Second Screen and TV Promotions, Tune in and Ad Effectiveness

Viggle (Symbol: VGGL), a free cutting-edge mobile app that operates an intelligent "second screen" for television, today announced research conducted with Nielsen that delves into the power of the second screen for achieving TV tune-in and brand effectiveness.

The work Viggle commissioned from Nielsen will provide clients with an entirely new view of the value of the second screen through two studies, which will be issued later this year. They will focus on the following:

  • Television Tune-in and Engagement: The study will investigate how the second screen drives users to watch promoted programs and encourages deeper engagement with shows among consumers.
  • Cross-Media Advertising Effectiveness: The study will offer a deeper look into the experiences of three participating brands. Specifically, it will enable the brands to understand the second screen's impact on ad effectiveness metrics - ad memorability, brand and message recall, likeability, and purchase intent - and the extent to which lift occurs by extending a television advertising buy to the second screen.

"Viggle's lead in the second screen TV space has given us an unparalleled advantage when it comes to observing how the second screen is changing consumer behavior," said Greg Consiglio, President and COO of Viggle. "Not only are our users tuning in to shows we promote but now, our platform is playing a growing role in their viewing experience, including real-time engagement and driving sustained viewing throughout a season."

"Second-screen viewing has grown from a fringe behavior to a commonplace activity, with close to 40 percent of Americans using their tablets or smartphones while watching TV at least once a day," said Scott McKinley, EVP, Advertising Effectiveness, Nielsen. "This research will help networks and brands understand how best to bridge the gap between their broadcast ad buys and consumers' ubiquitous second screen devices."

This work is being conducted by Nielsen in conjunction with Nielsen's Innovation Lab, which launched in summer 2012 to spur pioneering ideas and better, faster advancements in the area of advertising effectiveness.

About Viggle?

Launched in January 2012, Viggle is a free second-screen media platform that rewards its members for watching their favorite TV shows. Viggle enhances TV with interactive games like Viggle LIVE and the first ever real-time fantasy sports game, MyGuy. Viggle members get rewarded for their TV time from places like Best Buy, Papa John's, Fandango, Hulu Plus and Groupon, among others. Viggle also allows like-minded fans of their favorite shows to connect through Viggle Chatter features. Viggle's audio verification technology recognizes shows on TV and allows members to check into live and DVR'd TV content from more than 170 of the most popular broadcast and cable channels. For more information, visit www.viggle.com, follow us on Twitter @ViggleTV.

DKC Public Relations, Marketing & Government Affairs
Matt Caldecutt / Ed Tagliaferri
matthew_caldecutt@dkcnews.com / edmund_tagliaferri@dkcnews.com

© Business Wire 2013
React to this article
Latest news
Date Title
01:42p ENEGI OIL : Seeks Name Change With Eye On The Future
01:41p ICF : Summit
01:41p GENERAL MOTORS : The National Press Club Newsmaker Program - News conference
01:41p CONSMRS ENG4HCPFD : Consumers Energy Supports Energy Efficiency And Weatherization Home Improvements In Kalamazoo County
01:41p BANCSHARES : IBC Bank-Eagle Pass and Free Bee Teach Money Buzz
01:40p CANADIAN PACIFIC RAILWAY : Lac-Megantic settlement heads for final court approval
01:40p RESEARCH AND MARKETS : Global and Chinese Bentazone (CAS 25057-89-0) Industry Report 2015
01:40p Yulu PR Becomes First Canadian Public Relations Agency to Achieve B Corp Certification
01:39p RESEARCH AND MARKETS : Global and Chinese Nicosulfuron (CAS 111991-09-4) Industry Report 2015
Latest news
Hot News 
ADGORITHMS : Annual Earnings To Miss Expectations On Market Disruption
6D GLOBAL TECHNOLOGIES : SIXD Levi & Korsinsky, LLP Announces the Commencement of an Investigation Involving Possible Securities Fraud Violations by Certain Officers and Directors of 6D Global Technologies, Inc.
UTi Announces Agreement to be Acquired by DSV in Transaction Valued at $1.35 Billion
SOLARWINDS : DameWare Remote Support Enhances Over-the-Internet Desktop Troubleshooting Capabilities
DEINOVE : Dennis McGrew Joins DEINOVE Executive Committee as Chief Business Officer
Most Read News
01:39a Amal is a real jewel
12:45a MINISTRY OF FINANCE OF REPUBLIC OF INDONESIA : Government Decreases Oil Fuel, Gas and Electricity Prices through 3rd Economic Policy Package
10/08 DAIRY AUSTRALIA : New RD&E model to drive Victorian dairy farm profitability
12:01a To Defend Payments Businesses, Banks Must Focus on Customer Pain Points
Most recommended articles
01:36p SABMiller investors come out in support of bid rejection
01:32p Wal-Mart changes CFO, gets new chief merchant in latest shuffle
01:29p FIAT CHRYSLER AUTOMOBILES NV : UAW approves proposed Fiat Chrysler contract for U.S. worker vote
01:28pDJGlencore Production Cuts Bolster Commodity Prices
01:26p No impact on used VW diesel car prices in Europe from scandal - survey