Log in
Login
Password
Remember
Lost password
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

Viggle to Deliver Insights into the Impact of the Second Screen

04/23/2013 | 09:20am US/Eastern

Nielsen Studies to Shed Light on Second Screen and TV Promotions, Tune in and Ad Effectiveness

Viggle (Symbol: VGGL), a free cutting-edge mobile app that operates an intelligent "second screen" for television, today announced research conducted with Nielsen that delves into the power of the second screen for achieving TV tune-in and brand effectiveness.

The work Viggle commissioned from Nielsen will provide clients with an entirely new view of the value of the second screen through two studies, which will be issued later this year. They will focus on the following:

  • Television Tune-in and Engagement: The study will investigate how the second screen drives users to watch promoted programs and encourages deeper engagement with shows among consumers.
  • Cross-Media Advertising Effectiveness: The study will offer a deeper look into the experiences of three participating brands. Specifically, it will enable the brands to understand the second screen's impact on ad effectiveness metrics - ad memorability, brand and message recall, likeability, and purchase intent - and the extent to which lift occurs by extending a television advertising buy to the second screen.

"Viggle's lead in the second screen TV space has given us an unparalleled advantage when it comes to observing how the second screen is changing consumer behavior," said Greg Consiglio, President and COO of Viggle. "Not only are our users tuning in to shows we promote but now, our platform is playing a growing role in their viewing experience, including real-time engagement and driving sustained viewing throughout a season."

"Second-screen viewing has grown from a fringe behavior to a commonplace activity, with close to 40 percent of Americans using their tablets or smartphones while watching TV at least once a day," said Scott McKinley, EVP, Advertising Effectiveness, Nielsen. "This research will help networks and brands understand how best to bridge the gap between their broadcast ad buys and consumers' ubiquitous second screen devices."

This work is being conducted by Nielsen in conjunction with Nielsen's Innovation Lab, which launched in summer 2012 to spur pioneering ideas and better, faster advancements in the area of advertising effectiveness.

About Viggle?

Launched in January 2012, Viggle is a free second-screen media platform that rewards its members for watching their favorite TV shows. Viggle enhances TV with interactive games like Viggle LIVE and the first ever real-time fantasy sports game, MyGuy. Viggle members get rewarded for their TV time from places like Best Buy, Papa John's, Fandango, Hulu Plus and Groupon, among others. Viggle also allows like-minded fans of their favorite shows to connect through Viggle Chatter features. Viggle's audio verification technology recognizes shows on TV and allows members to check into live and DVR'd TV content from more than 170 of the most popular broadcast and cable channels. For more information, visit www.viggle.com, follow us on Twitter @ViggleTV.

DKC Public Relations, Marketing & Government Affairs
Matt Caldecutt / Ed Tagliaferri
212-685-4300
matthew_caldecutt@dkcnews.com / edmund_tagliaferri@dkcnews.com


© Business Wire 2013
React to this article
Latest news
Date Title
02:11a CREATIVE TECHNOLOGY : Patent Issued for Vector-Space Methods for Primary-Ambient Decomposition of Stereo Audio Signals
02:11a Patent Issued for Changing Correspondence among Control Devices and Memories Based on Memory Access Frequencies
02:11a Lixisenatide (Lyxumia(R)) royalty revenue increased in Q2 2015 as Sanofi confirms the submission of a NDA in the US
02:10a BARCLAYS : *ubs raises barclays price target to 310 (295) pence - 'buy'
02:08a Patent Issued for Side-Channel Pump with Axial Gas Bearing
02:08a GKN : *ubs raises gkn to 'buy' ('neutral') - target 360 (370) pence
02:07a AGELLAN COMMERCIAL REAL ESTATE INVTMT TR : Investment Trust : Announces July 2015 Monthly Distribution
02:07a MERCANTILE BANK : Increases Dividend
02:07a QUANTUM : DXi6900 Deduplication Appliance Named 'Disk Based Product of the Year: Enterprise' at The Storage Awards 2015
02:06a GLAXOSMITHKLINE : *socgen cuts glaxosmithkline price target to 1250 pence - 'sell'
Latest news
Advertisement
Hot News 
PREMIER FARNELL : shares plunge
RUBICON PROJECT : 07.28.2015 - AdExchanger
GREGGS : counts the calories as baker piles on the pounds
Twitter Shares Fall After Report Revives User Base Questions
TATE & LYLE : *socgen raises tate & lyle to 'buy' ('hold') - price target 620 (600) pence
Most Read News
07/29 Patent Issued for Projection Display Apparatus and Control Method Therefor
07/29 Patent Issued for Canceling Narrowband Interfering Signals in a Distributed Antenna System
07/29 BOEING MAY MOVE WORK ABROAD WITH EX-IM FUTURE UNCERTAIN : chairman
07/29 Patent Issued for Electronic Front Derailleur
07/29 Patent Issued for Receiver Circuit
Most recommended articles
02:05a BG : Shell cuts 2015 capex again to face oil downturn
02:05a EUR/USD TECHNICAL ANALYSIS : Short Trade Setup Established
02:05a US DOLLAR TECHNICAL ANALYSIS : Prices Bounce at Range Floor
02:05a USD/JPY TECHNICAL ANALYSIS : Probing Above 124.00 Figure
02:01aDJASSICURAZIONI GENERALI : Generali Profit Sharply Higher