Member access

4-Traders Homepage  >  News

News

Latest NewsCompaniesMarketsEconomy & ForexCommoditiesHot NewsMost Read NewsRecomm.Business LeadersVideosCalendar 

Viggle to Deliver Insights into the Impact of the Second Screen

04/23/2013 | 09:20am US/Eastern

Nielsen Studies to Shed Light on Second Screen and TV Promotions, Tune in and Ad Effectiveness

Viggle (Symbol: VGGL), a free cutting-edge mobile app that operates an intelligent "second screen" for television, today announced research conducted with Nielsen that delves into the power of the second screen for achieving TV tune-in and brand effectiveness.

The work Viggle commissioned from Nielsen will provide clients with an entirely new view of the value of the second screen through two studies, which will be issued later this year. They will focus on the following:

  • Television Tune-in and Engagement: The study will investigate how the second screen drives users to watch promoted programs and encourages deeper engagement with shows among consumers.
  • Cross-Media Advertising Effectiveness: The study will offer a deeper look into the experiences of three participating brands. Specifically, it will enable the brands to understand the second screen's impact on ad effectiveness metrics - ad memorability, brand and message recall, likeability, and purchase intent - and the extent to which lift occurs by extending a television advertising buy to the second screen.

"Viggle's lead in the second screen TV space has given us an unparalleled advantage when it comes to observing how the second screen is changing consumer behavior," said Greg Consiglio, President and COO of Viggle. "Not only are our users tuning in to shows we promote but now, our platform is playing a growing role in their viewing experience, including real-time engagement and driving sustained viewing throughout a season."

"Second-screen viewing has grown from a fringe behavior to a commonplace activity, with close to 40 percent of Americans using their tablets or smartphones while watching TV at least once a day," said Scott McKinley, EVP, Advertising Effectiveness, Nielsen. "This research will help networks and brands understand how best to bridge the gap between their broadcast ad buys and consumers' ubiquitous second screen devices."

This work is being conducted by Nielsen in conjunction with Nielsen's Innovation Lab, which launched in summer 2012 to spur pioneering ideas and better, faster advancements in the area of advertising effectiveness.

About Viggle?

Launched in January 2012, Viggle is a free second-screen media platform that rewards its members for watching their favorite TV shows. Viggle enhances TV with interactive games like Viggle LIVE and the first ever real-time fantasy sports game, MyGuy. Viggle members get rewarded for their TV time from places like Best Buy, Papa John's, Fandango, Hulu Plus and Groupon, among others. Viggle also allows like-minded fans of their favorite shows to connect through Viggle Chatter features. Viggle's audio verification technology recognizes shows on TV and allows members to check into live and DVR'd TV content from more than 170 of the most popular broadcast and cable channels. For more information, visit www.viggle.com, follow us on Twitter @ViggleTV.

DKC Public Relations, Marketing & Government Affairs
Matt Caldecutt / Ed Tagliaferri
212-685-4300
matthew_caldecutt@dkcnews.com / edmund_tagliaferri@dkcnews.com


© Business Wire 2013
React to this article
Latest news
Date Title
05:29a OMANI QATARI TELECOMMUNICATIONS SAOG : Ooredoo offers more value to business customers with the revamped ‘MyAccount’ service
05:20a RENAULT : DIAC's latest initiative
05:19a GULF BANK OF KUWAIT KSC : Presents the Largest Premium Dining Discounts for its VISA Platinum and Infinite Credit Cardholders
05:13aDJDEUTSCHE BANK : Correction to Deutsche Bank Story
05:11a VISION EYE INSTITUTE : Journalists want tough media ownership laws
05:06a JPMORGAN CHASE : Family Christian books bankruptcy: Chain faces scrutiny
05:06a A1 : Detroit Free Press Kristen Jordan Shamus column
05:05a Another crunch week in Greek bailout saga
05:04a SAUDI INDUSTRIAL INVESTMENT : Siig announces the completion of all lenders requirements of petrochems project (saudi polymers company)
05:03a INTERRA RESOURCES : Arrest turns into nightmare in jail for Jacksonville man, others
Latest news
Advertisement
Hot News 
OPPORTUNITY INVEST MGMT : 16 April 2015 - Update didivend payment
BEOWULF MINING : TR-1: Notification of Major Interest in Shares
TROVAGENE : Nasdaq stocks posting largest percentage increases
INSPIRIT ENERGY : Issue of Equity and Directors' Dealings 02 April 2015
GAMEACCOUNT NETWORK : DIRECTOR DEALINGS: GameAccount Non-Executive Buys 100,000 Shares
Most Read News
04/18 BANK OF MONTREAL : BMO Capital Markets and Variety Village : Unveil Playground for Children of All Abilities
04/18 Conservatives aim to sell Lloyds shares to small investors
04/18 Communique of IMF steering committee
04/18 BAYERISCHE MOTOREN WERKE : Manu Codjia Trio winner of BMW Welt Jazz Award 2015. Series of concerts to be continued in 2016 following the motto “Inspired by Legends”.
04/18 NATIONAL GRID : Electricity pylons: our need for energy must not overwhelm the landscape
Most recommended articles
05:13aDJDEUTSCHE BANK : Correction to Deutsche Bank Story
05:05a Another crunch week in Greek bailout saga
04:31a DONGFENG MOTOR : PSA Peugeot Citroen and Dongfeng to develop small-car platform
03:03a Foreign automakers double down on China bets despite slowing growth
03:01a India issues fresh tax notice to Vodafone - report
Dynamic quotes  
ON
| OFF