Winn-Dixie, long regarded as the "Beef People" by discerning steak
connoisseurs everywhere, today announced it is seeking customers who are
equally passionate about great-tasting beef to enter its "I'm
Beef People" online contest for a chance to appear in an upcoming
advertising circular or on an outdoor billboard for the "I'm Beef
People" local campaign. The social media initiative supports the
supermarket's new advertising campaign and recent introduction of WD
Brand Choice Angus Beef to all Winn-Dixie stores.
Winn-Dixie, long regarded as the "Beef People," is seeking customers who are equally passionate about great-tasting beef to enter its "I'm Beef People" online contest for a chance to appear in an upcoming advertising circular or on an outdoor billboard for the "I'm Beef People" local campaign. The social media initiative supports the supermarket's new advertising campaign and recent introduction of WD Brand Choice Angus Beef to all Winn-Dixie stores. (Photo: Business Wire)
"Our customers are passionate about beef - which cuts they select, what
marinades or rubs they use and how they prepare it," said Mary
Kellmanson, Winn-Dixie's senior vice president of marketing. "They are
the true 'Beef People' and we want to feature them combining our beef
with their local flavor to make it just right."
To enter, Winn-Dixie fans need to visit www.winn-dixie.com/beefpeople
to print out the "I'm Beef People" sign in color or in black and white.
Customers take a picture or 15-second video holding the sign while
explaining what makes them "Beef People." Using Twitter or Instagram,
customers post the photo or video with the hashtags: #ImBeefPeople and
#(customer city). The picture or video may appear on www.winn-dixie.com
for judging and a chance to star in an upcoming "Beef People" ad.
The contest runs from Sept. 6-30, 2013. Winners will be notified
approximately two weeks after the entry deadline, or around Oct. 14,
through the social media channel by which they submitted their entry. A
panel of Winn-Dixie "Beef People" will select one lucky winner in seven
regions: Miami/Ft. Lauderdale, Tampa/St. Pete, Orlando, Jacksonville,
New Orleans, Mobile and Birmingham. Winners do not have to reside in
these regions, but the winning entries will be featured in these media
Winn-Dixie will feature qualifying entries on its website
throughout the promotion. For specific contest rules, visit www.winn-dixie.com/beefpeople.
Winn-Dixie Stores, Inc. is a subsidiary of Bi-Lo Holdings, which is the
ninth-largest traditional supermarket chain in the United States.
Founded in 1925, Winn-Dixie employs nearly 40,000 associates who serve
customers in 479 grocery stores and 368 in-store pharmacies throughout
the five southeastern states of Alabama, Florida, Georgia, Louisiana and
Mississippi. Winn-Dixie is a well-known and well-respected regional
brand with deep heritages, strong neighborhood ties, proud histories of
giving back, talented and loyal associates and strong commitments to
providing the best possible quality and value to customers. For more
information, please visit www.winn-dixie.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130906005824/en/
Winn-Dixie Stores, Inc.
St. John & Partners