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Winn-Dixie Seeking Local Social Stars for "I'm Beef People" Ad Campaign

09/06/2013 | 04:52pm US/Eastern

Winners Will Appear in Local Advertising

Winn-Dixie, long regarded as the "Beef People" by discerning steak connoisseurs everywhere, today announced it is seeking customers who are equally passionate about great-tasting beef to enter its "I'm Beef People" online contest for a chance to appear in an upcoming advertising circular or on an outdoor billboard for the "I'm Beef People" local campaign. The social media initiative supports the supermarket's new advertising campaign and recent introduction of WD Brand Choice Angus Beef to all Winn-Dixie stores.

Winn-Dixie, long regarded as the

Winn-Dixie, long regarded as the "Beef People," is seeking customers who are equally passionate about great-tasting beef to enter its "I'm Beef People" online contest for a chance to appear in an upcoming advertising circular or on an outdoor billboard for the "I'm Beef People" local campaign. The social media initiative supports the supermarket's new advertising campaign and recent introduction of WD Brand Choice Angus Beef to all Winn-Dixie stores. (Photo: Business Wire)

"Our customers are passionate about beef - which cuts they select, what marinades or rubs they use and how they prepare it," said Mary Kellmanson, Winn-Dixie's senior vice president of marketing. "They are the true 'Beef People' and we want to feature them combining our beef with their local flavor to make it just right."

To enter, Winn-Dixie fans need to visit www.winn-dixie.com/beefpeople to print out the "I'm Beef People" sign in color or in black and white. Customers take a picture or 15-second video holding the sign while explaining what makes them "Beef People." Using Twitter or Instagram, customers post the photo or video with the hashtags: #ImBeefPeople and #(customer city). The picture or video may appear on www.winn-dixie.com for judging and a chance to star in an upcoming "Beef People" ad.

The contest runs from Sept. 6-30, 2013. Winners will be notified approximately two weeks after the entry deadline, or around Oct. 14, through the social media channel by which they submitted their entry. A panel of Winn-Dixie "Beef People" will select one lucky winner in seven regions: Miami/Ft. Lauderdale, Tampa/St. Pete, Orlando, Jacksonville, New Orleans, Mobile and Birmingham. Winners do not have to reside in these regions, but the winning entries will be featured in these media markets.

Winn-Dixie will feature qualifying entries on its website throughout the promotion. For specific contest rules, visit www.winn-dixie.com/beefpeople.

About Winn-Dixie

Winn-Dixie Stores, Inc. is a subsidiary of Bi-Lo Holdings, which is the ninth-largest traditional supermarket chain in the United States. Founded in 1925, Winn-Dixie employs nearly 40,000 associates who serve customers in 479 grocery stores and 368 in-store pharmacies throughout the five southeastern states of Alabama, Florida, Georgia, Louisiana and Mississippi. Winn-Dixie is a well-known and well-respected regional brand with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates and strong commitments to providing the best possible quality and value to customers. For more information, please visit www.winn-dixie.com and www.biloholdings.com.

Winn-Dixie Stores, Inc.
St. John & Partners
Lisa Gearhart, 904-596-2066
lisagearhart@sjp.com


© Business Wire 2013
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