TopGum Industries Ltd. is launching IronGum, the high-dose iron gummies with sensory appeal. IronGum - the latest addition to TopGum's Gummiceuticals?? line - helps people overcome obstacles to taking iron supplements.

The vegan gummies have no metal-like taste, which is typical of iron supplements. IronGum's pleasing flavor and smooth texture eliminate the need for consumers to swallow large pills. The company will introduce this functional gummy at Vitafoods Europe 2024 in Geneva, Booth #P108.

One-quarter of the world is iron-deficient Iron helps the human body make healthy red blood cells, which are essential for transporting oxygen to bodily organs. According to the World Health Organization (WHO), about 2 billion people worldwide - 25% of the global population - battle iron deficiency. This common deficit can cause anemia, fatigue and weakened immunity.

Consumers challenged by poor iron supplement options. Even in an abundant dietary supplement market, iron products that are both palatable and effective are few and far between. Iron can help increase energy levels, yet many traditional iron-supplement limitations present barriers to consumer adoption.

The British Medical Journal (BMJ), Heart, found that the top reasons adults with congenital heart disease and iron deficiency anemia did not comply with iron supplementation were large tablet size, forgetting to take the tablet, polypharmacy (patient use of numerous medications) and iron side effects. IronGum supplements help tackle most of these issues. Rising demand is driving market growth.

By 2028, the global market is projected to reach USD 518.7 million, a CAGR of 3.8% from 2021. The increase in flexitarian diets may also be driving the rise in iron supplementation. The IronGum difference - the sweet solution that eliminates metallic aftertaste IronGum products, with their potent iron dose and delicious gummy format, are poised to revolutionize the iron supplement experience.