Certain Class B-1 units of MediaAlpha, Inc. are subject to a Lock-Up Agreement Ending on 22-APR-2024.
April 21, 2024
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Certain Class B-1 units of MediaAlpha, Inc. are subject to a Lock-Up Agreement Ending on 22-APR-2024. These Class B-1 units will be under lockup for 46 days starting from 7-MAR-2024 to 22-APR-2024.
Details:
The selling stockholders, our directors and executive officers and certain other holders (such persons, the ?lock-up parties?) have entered into lock-up agreements with the underwriters prior to the commencement of this offering pursuant to which each lock-up party, for a period of 45 days after the date of this prospectus supplement (the ?restricted period?), may not (and may not cause any of their direct or indirect affiliates to), without the prior written consent of the underwriters,
MediaAlpha, Inc. is an online customer acquisition channel in property and casualty (P&C) insurance, health insurance and life insurance. Its technology platform brings insurance carriers and high-intent consumers together through a real-time, programmatic, transparent, and results-driven ecosystem. Its platform is a set of predictive analytics algorithms that incorporate various variables to generate conversion probabilities for each consumer. The Companyâs platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. It offers a self-service model, which enables its partners to directly manage the buying and selling process independently. Through its platform, its insurance carrier partners can target and price across over 35 separate consumer attributes to manage customized acquisition strategies.
MEDIAALPHA, INC. 
