Natuzzi S.p. A. announced that, on April 9, 2024, it hosted the opening of its Natuzzi Italia directly operated store (DOS) in Houston, TX. The store's location and retail space have been carefully selected to embody the essence of Natuzzi Italia Brand. The store is located at 1121 Uptown Park Boulevard in Houston.

Uptown Park is a premium retail destination, home to various brands in the furniture sector, including Roche Bobois, RH and Pottery Barn, and it is close to "The Galleria" mall, which, among others, hosts luxury brands such as Gucci, Chanel, Hermes, Louis Vuitton, and Tiffany. The store has a sophisticated architecture, complemented by a grand window spanning over 40 meters. Given the increasing strategic relevance of the business it do with architects and designers, the store also features its signature Interior Design Center where it store consultants offer personalized habitat solutions, ensuring the perfect blend of style and functionality.

Houston becomes the 6th store in Texas, in addition to two in Dallas (Natuzzi Italia and Natuzzi Editions), Southlake (Natuzzi Editions), Frisco (Natuzzi Editions), and Fort Worth (Natuzzi Italia). Texas thus becomes, after Florida with 8 directly operated stores, the second state in the U.S. for the presence of Natuzzi monobrand stores. This is part of its retail strategy, aimed at capturing market share state by state in the US.

This approach allows to leverage the benefits of a sizable local scale in term marketing, logistics, and customer management. With Houston it has now 20 stores of Natuzzi Italia in US, in addition to 9 Natuzzi Editions stores.