Abertis Infraestructuras S A : About 2,500 children take part in the Abertis Stand at the Festa dels Súpers

24 Oct 2016

• The Group, via Abertis Autopistas España and the Abertis Foundation, took part in the Festa dels Súpers children's festival with an electric car driving circuit for older children and a bicycle and tricycle circuit for infants
• The Abertis Group stand occupied 400 m2 and featured a zone for the new 'Autopistas Car Trip Adventure' road safety game, which was built into the Autopistas En Ruta mobile app
• Children learned to obey traffic signals and about the importance of the whole family being involved in responsible driving

Barcelona, 22 October 2016

The Abertis Group, via Abertis Autopistas España and the Abertis Foundation, took part in the Festa dels Súpers children's festival for the first time in 2016, the year that the Club Súper 3 programme celebrates its 25th anniversary. The infrastructure group was present at Europe's largest children's festival with a 400-m2 stand that was divided into three zones: two driving circuits, one occupying over 160 m2 on which electric cars were driven, and a 63-m2 circuit for bicycles and tricycles for infants.

In the 'Learning zone', a 60-m2 space, children could discover, through physical games and with electronic devices, the new 'Autopistas Car Trip Adventure' road safety game, which is built into the Autopistas en Ruta mobile app.

In all the activities, the children were accompanied by various traffic signs transformed into cartoon characters who provided advice on safe driving and highlight the importance of various aspects of responsible driving, such as wearing a helmet or a seat belt, and the dangers of not keeping vehicles properly maintained and of looking at mobile devices whilst behind the wheel.

After visiting the Abertis Group stand children received a safe driver's licence and an animated game inspired by the traditional 'Game of the Goose', in which traffic signs lead the player via the most entertaining and the safest route. The aim was for children to become safety ambassadors too, encouraging their parents to drive responsibly.

Autopistas car trip adventure

'Autopistas Car Trip Adventure' is the new road safety game built into Abertis Autopistas' Autopistas en Ruta mobile app. In a simple and entertaining manner, Autopistas Car Trip Adventure shows the key factors in planning and taking a safe journey through a number of mini games that teach children about road signs, roads, responsible behaviour behind the wheel and all aspects of road safety on a trip on a toll road. The game is aimed at children aged 6 to 8 and features a range of safety tips such as how to stow luggage away, what to do before setting out on a trip and how to drive depending on weather conditions.

The children of the company's employees were involved in creating 'Autopistas Car Trip Adventure.' They tested the beta version of the game and provided feedback, which helped to improve some aspects of the application.

The 'Festa dels Súpers'

The 'Festa del Súpers' festival, which takes place over 65.000 m2, is the largest children's festival in Europe. For more than twenty years over 150 activities for children have been staged in the third weekend of October including live performances and a wide range of competitions. This edition coincides with the 25th anniversary of the Club Súper 3 programme.

The Abertis Group and road safety

Road safety is a priority for the Abertis Group and its commitment is reflected in all the Group's activities, from ongoing investment in the improvement and maintenance of infrastructure - amounting to over €7,600Mn worldwide since 2003- to the education and awareness-raising campaigns of the Abertis Foundation in all the countries where it is present including the Road Assistant and KanGo! projects in Spain, the Autoroute Académie programme in France and the School project in Chile and Brazil, to name but a few.

In the academic sphere, Abertis and the Abertis Foundation have been working since 2003 to set up various academic chairs in collaboration with prestigious universities and academic institutions to promote education, research and knowledge transfer between university and company is the sphere of transport infrastructure management and road safety. The International Network of Abertis Academic Chairs is currently present in Spain (Universitat Politècnica of Catalunya-BarcelonaTech), France (IFSTTAR, École des Ponts-ParisTech), Puerto Rico (University of Puerto Rico) Chile (Pontifical Catholic University of Chile) and Brazil (University of São Paulo).