ADA-ES, INC. 
By FOR IMMEDIATE RELEASE
ADA-ES ANNOUNCES CONTRACTS FOR DRY SORBENT INJECTION AND ACTIVATED CARBON INJECTION SYSTEMS VALUED AT UP TO $15 MILLION
Highlands Ranch, CO - November 5, 2012 - ADA-ES, Inc.
(NASDAQ: ADES) ("ADA") today announced that it has been
awarded two contracts for activated carbon injection (ACI)
systems and its wholly-owned subsidiary BCSI, LLC ("BCSI")
has been selected to supply up to four dry sorbent injection
("DSI") systems as part of a larger air pollution control
contract for a fleet of coal-fired generating plants. These
contracts have a total value of up to $15 million if the
fleet customer elects to purchase all of the contracted
systems. These projects will begin generating revenues
immediately and deliveries are scheduled over the next 15
months.
These awards are the result of the recent EPA Mercury and Air
Toxics Standard (MATS) and the Cement MACT, which require
coal-fired power plants and cement plants to reduce emissions
of mercury and sulfuric, hydrochloric and other acid gases by
April 2015. We are expecting these regulations to generate a
market in excess of $1 billion for ACI and DSI systems, and
we hope to maintain a combined market share of at least
35%. This would generate over $300 million in revenues for
ADA over the next three years. These regulations have created
a significant increase in procurement activities and we have
been very busy responding to this market. ADA has active bids
on over $119 million for ACI systems and over $140 million on
DSI systems.
Dr. Michael Durham, President and CEO of ADA, stated, "We are
very pleased to announce these contracts which represent the
start of this new regulatory driven market. We expect that
additional contracts for DSI and ACI systems will be awarded
soon."
ADA is a leader in clean coal technology and the associated
specialty chemicals, serving the coal-fueled power plant
industry. Our proprietary environmental technologies and
specialty chemicals enable power plants to enhance existing
air pollution control equipment, minimize mercury,
CO2 and other emissions, maximize capacity, and
improve operating efficiencies, to meet the challenges of
existing and pending emission control regulations.
With respect to mercury emissions:
• Through our consolidated subsidiary, Clean Coal Solutions, LLC ("CCS"), we provide our patented Refined Coal ("RC") CyClean™ technology to enhance combustion of and reduce emissions from burning Powder River Basin ("PRB") coals in cyclone boilers and our patent pending M-45™ technology for other types of coal and boilers. Both technologies reduce emissions of NOx and mercury in coal fired boilers.
• We supply Activated Carbon Injection ("ACI") and Dry Sorbent Injection ("DSI") systems, mercury measurement instrumentation, and related services.
• Under an exclusive development and licensing agreement with Arch Coal, we are developing and commercializing an enhanced PRB coal with reduced emissions of mercury and other metals.
In addition, we are developing CO2 emissions
technologies under projects funded by the U.S. Department of
Energy ("DOE") and industry participants.
This press release contains forward-looking statements within
the meaning of Section 21E of the Securities Exchange Act of
1934, which provides a "safe harbor" for such
statements in certain circumstances. The forward-looking
statements include statements or expectations regarding the
amount and timing of revenues from and contracts for DSI and
ACI systems, impact of EPA regulations, size of the market
for DSI and ACI systems and related matters. These statements
are based on current expectations, estimates, projections,
beliefs and assumptions of our management. Such statements
involve significant risks and uncertainties. Actual events or
results could differ materially from those discussed in the
forward-looking statements as a result of various factors,
including but not limited to, changes in laws and
regulations, government funding, prices, economic conditions
and market demand; legal challenges to or repeal of laws and
regulations; our inability to ramp up operations to
effectively address expected growth in our target markets;
difficulties in integration of BCSI operations; impact of
competition; availability, cost of and demand for alternative
energy sources and other technologies; technical, start-up
and operational difficulties; availability of raw materials
and equipment; loss of key personnel; intellectual property
infringement claims from third parties; and other factors
discussed in greater detail in our filings with the
Securities and Exchange Commission (SEC). You are cautioned
not to place undue reliance on such statements and to consult
our SEC filings for additional risks and uncertainties that
may apply to our business and the ownership of our
securities. Our forward-looking statements are presented as
of the date made, and we disclaim any duty to update such
statements unless required by law to do so.
ADA-ES, Inc. -or- Investor Relations Counsel
Michael D. Durham, Ph.D., MBA, President The Equity Group
Inc. Mark H. McKinnies, Senior VP & CFO www.theequitygroup.com(303) 734-1727
www.adaes.comDevin Sullivan, (212) 836-9608
DSullivan@equityny.com
Thomas Mei, (212) 836-9614
TMei@equityny.com
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