AGFA GEVAERT : Hang Ten with Agfa Graphics at the “Surf N’ Crab” Application Zone at SGIA
October 21, 2014 at 09:09 am EDT
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Surf Shop/Crab Shack theme demonstrates versatility and market potential of graphics created entirely by inkjet
Press release
Elmwood Park, NJ
October 21, 2014 3:00 PM CET
Surf's up at SGIA and the place to be is at Agfa Graphics' "Surf N' Crab" Application Zone in booth #2019 from October 22-24. The "Surf N' Crab" simulates a crab shack restaurant and surf shop experience that can't be missed.
Using Agfa Graphics printing systems, consumables and substrates, the "Surf N' Crab" Application Zone features vibrant graphics typically seen in similar tropical environments. In addition to the Anapurna wide-format and Jeti grand format printing devices from Agfa Graphics, other systems used in the creation of the "Surf N' Crab" Application Zone include printers from Epson, HP, MGI Digital and 3D Systems.
"This is our unique way to produce "real-world" applications that our customers can create using Agfa Graphics equipment, technology and media in our portfolio," said Deborah Hutcheson, Director of Marketing, Agfa Graphics, North America. "Visitors to the Agfa Graphics booth can see, touch experience and learn how they can create almost anything they can dream up for their clients."
A wide variety of media, including various textiles, rigids, backlit and adhesive backed media was used in the design of the "Surf N' Crab" Application Zone. A touchpad kiosk is available to provide the techniques used for each application. A few examples include:
Located behind the bar, the back wall is a colorful media mosaic featuring individual vibrant images output on different media including Duratex Wall Fabric, Duratex Coroplastic, Duratex Alumaboard, Palram Palsun, plus more printed on the Jeti Titan HS.
The bamboo designs on the front of the bar are made of foamed PVC direct printed with the Anapurna M2540 FB. The Epson SureColor S50 produced the "tiki god" mask columns and carvings wrapped in 3M IJ40 satin laminate 8520.
The surf board hightop wooden tables with Polynesian tiki imagery were printed directly on the Titan HS.
A brilliant, tropical 4x8 seafood menu was printed on Duratex Rigid Backlit Film output from the newest Anapurna M2500i.
Agfa Graphics solutions will be in booth #2019 at SGIA 2014, being held from October 22-24 at the Las Vegas Convention Center. For more information, click here.
Deborah Hutcheson
Director Marketing
611 River Drive, Center 3
07407 Elmwood Park (NJ)
tel:800-540-2432 x8584646
deborah.hutcheson@agfa.com
Jeff Lewis
Group M Inc.
tel:(845) 535-3453
jeff.lewis@groupm.org
Agfa-Gevaert NV is one of the world leaders in the design, manufacturing, and marketing of imaging systems and products. Net sales break down by sector of activity as follows:
- Radiology solutions (36.9%). Agfa-Gevaert NV supplies radiology departments of hospitals all over the world with traditional X-ray film, hardcopy film and printers, digital radiography equipment and image processing software. Agfa's roots are in traditional medical imaging, but in today's healthcare market, digital radiography has become the dominant technology. All Agfa's digital radiography systems are offered with the company's leading MUSICA image processing software and its MUSICA workstation for image identification, acquisition and quality control;
- Digital Print & Chemicals (35.6%). Agfa-Gevaert NV supplies sign & display printing companies with a range of highly productive and versatile wide-format inkjet printers and dedicated inks, in addition to workflow software, cutting machines and inkjet media. Agfa produces classic film-based products, such as film for non-destructive testing and aerial photography, as well as microfilm and film for the production of printed circuit boards;
- HealthCare IT (21.6%). Agfa-Gevaert NV offers Imaging IT Solutions (The Enterprise Imaging platform creates a true imaging record for every patient, containing all possible images of the patient, regardless of the department and the facility that created them), Hospital IT Solutions (the leading Hospital Information System /Clinical Information System ORBIS, connects medical departments and administrative departments of hospitals into one virtual network), and Integrated Care Solutions (these solutions support collaboration across the borders of care organizations and medical disciplines and enable hospitals to actively engage with all stakeholders in the expanded care process, including physicians, informal care-givers and patients) ;
- Offset solutions (5.9%). Agfa-Gevaert NV is a leading supplier to the printing industry, offering innovative and reliable solutions. Commercial, newspaper and packaging printers around the globe rely on Agfa for the most extensive range of integrated solutions, from computer-to-plate systems with digital offset plates over color management and workflow optimization software to pressroom chemicals.