Always looking for symbolic places to show his proposals, this time the artistic director of Zegna, Alessandro Sartori, chose a location that is not only an ideal background, but fully represents the spirit of his creations: 'the architecture of this wonderful place is perfectly in line with the challenge at the base of this collection.

The title - 'Weightlessness' - fits perfectly into the building - monumental and evanescent at the same time - that Giorgio Mondadori commissioned in 1968 from the Brazilian architect, who for the Group's new headquarters thought of a sort of 'advertising architecture', a building that did not need signs to imprint itself in memory.

[Photos kindly granted by Mondadori Portfolio.]

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Arnoldo Mondadori Editore S.p.A. published this content on 18 June 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 18 June 2018 16:32:07 UTC