ARNOLDO MONDADORI EDITORE S.P.A. Press-Di Abbonamenti S.p.A., part of the Mondadori Group and leader in Italy in subscription selling, expands its offering and services for third-party publishers by acquiring Direct Channel.
Established in 1997, Direct Channel specializes in marketing-related database management and information systems through the development of management systems and CRM for magazine subscription selling and the planning of marketing and fundraising activities for important non-profit bodies.
With the acquisition of Direct Channel - which will continue to operate on the market under its own brand - Press-Di Abbonamenti adds a top market player to its portfolio, well known for its outstanding services and specific know-how, guaranteeing partners and clients growing levels of quality and quantity, in synergy with the Group's assets.
Arnoldo Mondadori Editore S.p.A. published this content on 06 February 2018 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 06 February 2018 14:19:08 UTC.
Original documenthttp://www.mondadori.com/media-room/news-and-press-releases/year-2018/press-abbonamenti-acquires-direct-channel
Public permalinkhttp://www.publicnow.com/view/9DAC62CFB28BD6CACD36533DA34C0F1E9CAE2076
