Avnet : Abacus adds more industry-leading battery technology to its product portfolio in distribution agreement with RRC
March 03, 2015 at 10:52 am EST
Share
Avnet Abacus' product expertise in batteries, and its pan-European presence, seal franchised distribution deal for RRC product range
Mar 2, 2015
Poing, Germany, Avnet Abacus, one of Europe's leading interconnect, passive, electro-mechanical and power distributors and a business unit of Avnet Electronics Marketing EMEA, a business region of Avnet, Inc. (NYSE: AVT), has signed a franchised distribution agreement with RRC, a global leader in power supplies, batteries and battery charging technology.
This agreement builds on the existing relationship between the two companies, providing access via Avnet Abacus in Europe to RRC's range of standard and custom battery packs, which are developed using cutting-edge lithium-based technologies. These are complemented by a selection of standard, platform and custom battery chargers. RRC products are targeted for use in diverse sectors, including military, medical, industrial and consumer applications.
"We have been working with the Avnet Abacus sales & application teams for some time, and have been very impressed by the technical knowledge of their product specialists and the efficiency of their logistics," said Michael Müller, Area Sales Manager at RRC. "This formal agreement will enable us to work more closely together to create growth opportunities in Europe for our batteries and battery charging lines."
"RRC develops trendsetting power solutions that provide engineers with distinct competitive technological advantage," said Tim Parker, Battery Products Manager, Avnet Abacus. "Our role as an RRC franchised distribution partner is to introduce these latest product innovations to customers, using our experience and knowledge in battery technology to help them find the best fit for their projects."
About Avnet Abacus
Avnet Abacus is a pan-European demand creation distributor specialising in interconnect, passive, electromechanical, power supply and battery products. Avnet Abacus' extensive product range and exceptional linecard is supported by a team of over 50 product specialists based across Europe, delivering technical expertise and technology focused initiatives. Avnet Abacus is a business unit of Avnet Electronics Marketing EMEA, a business region of Avnet, Inc., (NYSE:AVT). For more information, visit: www.avnet-abacus.eu or follow us on http://www.twitter.com/Avnet_Abacus
For further information:
Anja Woithe
Senior PR Manager - Avnet Electronics Marketing EMEA
Im Technologiepark 2-8, D-85586 Poing
T:+49 (0) 8121 774 459
E: anja.woithe@avnet.eu
Avnet, Inc. is a global electronic component technology distributor and solutions provider. The Company markets, sells, and distributes electronic components from electronic component manufacturers, including semiconductors, interconnect, passive and electromechanical components, and other integrated and embedded components. Its primary operating groups include Electronic Components (EC) and Farnell. EC serves a variety of markets ranging from industrial to automotive to defense and aerospace. EC offers an array of customer support options throughout the entire product lifecycle, including turnkey and customized design, supply chain, new product introduction, programming, logistics and post-sales services. The Farnell operating group primarily supports lower-volume customers and distributes a portfolio of kits, tools, electronic components, industrial automation components, and test and measurement products to both engineers and entrepreneurs, primarily through an e-commerce channel.
AVNET, INC. 
