B PORTUGUES : Portugal the "Destination of Choice" for American Express cardmembers

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Portugal to be promoted internationally with the return of the "Experience Portugal" campaign

The 2014 campaign reached millions of consumers and registered an 11% increase in the number of Amex

international transactions in

Portugal

Transactions with foreign cards (tourists) now account for more than half of total turnover in Portugal

With this campaign American Express card holders will be able to enjoy more than 350 benefits

Following the success of last year's campaign, American Express decided to promote Portugal to local and worldwide American Express cardholders by renewing the "Experience Portugal" campaign through the end of September. Under the theme "Portugal, A World of Experiences with American Express", the campaign promotes the country as a tourist destination of excellence.
Last year's "Experience Portugal" campaign reached millions of consumers, generating an 11% increase in the number of international transactions during the three-month campaign period, with hundreds of thousands of transactions. In terms of transaction value, Portugal registered an increase of 7% over the previous year. Transactions with American Express cards issued outside the country already accounted for more than half of the total spend and 28% of transactions.
With this new campaign American Express cardholders will be able to enjoy more than 350 advantages on the mainland, in Madeira and the Azores, including hotels, restaurants, shops, entertainment, car rentals, sports, and leisure venues, among others. Discounts (and other benefits) can reach 40%.
American Express invites customers to visit Portugal, one of more than 20 countries where it has presence through its local network, including the UK, Spain, the US, Brazil, Russia, Poland, France, Switzerland, Sweden, Norway, Slovakia, Venezuela and Saudi Arabia.
"The fact that American Express has once again chosen Portugal as a preferred destination this summer is reason for us to be proud, and it demonstrates not only the unique tourism offer that our country has but also the great acceptance that this brand has in Portugal," said Rita Lourenço, Head of Cards and Payment Services at Millennium bcp, which has represented American Express in Portugal since 1995. "In essence, with this campaign we intend to attract international customers to enjoy what Portugal and our national partners have to offer."
Among the participating brands in 2015 are the Pestana Hotel Group, Sana Hotels, Porto Bay Group, Heritage Hotels, Solares de Portugal, Bussaco Palace Hotel, Vidago Palace, Guess, Furla, Loja das Meias, Marc Jacobs, Christofle, the Stock Exchange Palace, Burberry, Douro Azul, Etxart & Panno, Pousadas de Portugal, Auto Jardim, BCBG Max Azria, Timberland, Dara Jewels, Caves Calém and Caves Burmester, LisbonLovers, Tod's, restaurants Eleven, BB Gourmet, Casa da Dízima, Villa Caffé-Ristorante Bar, Pepper's Steakhouse, the Casa da Música or sport and leisure sites such as the Algarve's International Autodrome.
Through September 30, American Express reveals the reasons for which its

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BANCO COMERCIAL PORTUGUÊS, S.A., Sociedade Aberta,

com sede na Praça D.João I, 28, Porto,

o Capital Social de 3.706.690.253,08 euros, matriculada na Conservatória do Registo Comercial do Porto sob o número único de matrícula

e de identificação fiscal 501 525 882.

DIREÇÃO DE RELAÇÕES COM INVESTIDORES Rui Coimbra

Telf +351 211 131 084 investors@millenniumbcp.pt rui.coimbrafernandes@millenniumbcp.pt lmonteiro@millenniumbcp.pt

CONTACTO DE IMPRENSA Erik T. Burns

Telf. +351 211 131 242

Tlm. +351 917 265 020 erik.burns@millenniumbcp.pt

cintia.barbas@millenniumbcp.pt

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customers all over the world should visit or revisit Portugal, an increasingly fashionable destination. More information about the "Experience Portugal" campaign can be found in www.americanexpress.pt/selects.

Founded in 1850, American Express is a global brand recognized for credit card excellence, associated services and quality customer service. Since 2008 it has been considered the most valuable financial brand in the world, ahead of major global banking houses. Headquartered in New York, the company operates in more than 130 countries, with over $153 billion in assets, 112 million cards in circulation and over 60,000 employees worldwide. In Portugal the brand has been represented exclusively by Millennium bcp since 1995.

2/2

BANCO COMERCIAL PORTUGUÊS, S.A., Sociedade Aberta,

com sede na Praça D.João I, 28, Porto,

o Capital Social de 3.706.690.253,08 euros, matriculada na Conservatória do Registo Comercial do Porto sob o número único de matrícula

e de identificação fiscal 501 525 882.

DIREÇÃO DE RELAÇÕES COM INVESTIDORES Rui Coimbra

Telf +351 211 131 084 investors@millenniumbcp.pt rui.coimbrafernandes@millenniumbcp.pt lmonteiro@millenniumbcp.pt

CONTACTO DE IMPRENSA Erik T. Burns

Telf. +351 211 131 242

Tlm. +351 917 265 020 erik.burns@millenniumbcp.pt

cintia.barbas@millenniumbcp.pt

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