Bayerische Motoren Werke : Your contacts in BMW Group Product, Lifestyle and Technology Communications.

Bayerische Motoren Werke AG (BMW AG) specializes in the design, construction and marketing of luxury cars. Net sales break down by activity as follows: - vehicle sales (77%): 2,554,183 units sold in 2023, under the following brands: BMW (2,252,793), MINI (295,358) and Rolls-Royce (6,032); - sale financing services (23.6%); - motorcycle sales (1.9%): motorcycles with 650-1200 cm3 displacement (209,066 units sold under the BMW brand). At the end of 2023, the group had 31 production sites worldwide. Net sales are distributed geographically as follows: Germany (15%), Europe (29.2%), China (16.1%), Asia (10.7%), the United States (21.8%), Americas (4%) and other (3.2%).