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BELLE INTERNATIONAL HOLDINGS LIMITED

百麗國際控股有限公司

(Incorporated in the Cayman Islands with limited liability) (Stock code: 1880)

OPERATIONAL DATA

OF THE RETAIL BUSINESS IN MAINLAND CHINA FOR THE FIRST QUARTER OF FINANCIAL YEAR 2014/15

Belle International Holdings Limited (the "Company", together with its subsidiaries, the "Group") announces the following operational data of the Group's retail business in Mainland China (for the purpose of this announcement, excluding Hong Kong, Macau and Taiwan) for the first quarter of Financial Year

2014/15 (three months from March to May, 2014).

The Group continued to open new retail outlets in Mainland China. In the first quarter of Financial Year
2014/15, the net increase in the total number of retail outlets of the Group in Mainland China was 425.
As at 31 May 2014, the total number of retail outlets of the Group in Mainland China was 19,602, which consisted of 13,573 footwear outlets and 6,029 sportswear and apparel outlets, all of which were directly managed by the Group. The number of retail outlets is already inclusive of the SKAP business and Baroque China business, which were recently acquired by the Group.
For the first quarter of Financial Year 2014/15, the footwear business had a same store sales decline of
1.8%, while the sportswear and apparel business had a same store sales growth of 15.3%.
The Company's shareholders and potential investors should note that the data shown above are operational statistics and have not been audited or reviewed by the Company's auditors.

By Order of the Board

Belle International Holdings Limited

SHENG Baijiao

CEO & Executive Director

Hong Kong, 12 June 2014

As at the date of this announcement, the Executive Directors of the Company are Mr. Sheng Baijiao, Mr. Tang King Loy and Mr. Sheng Fang, the Non-executive Directors are Mr. Tang Yiu, Mr. Gao Yu and Ms. Hu Xiaoling, and the Independent Non-executive Directors are Mr. Ho Kwok Wah, George, Mr. Chan Yu Ling, Abraham and Dr. Xue Qiuzhi.

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