Blur : Proposed Placing of 100,000,000 Ordinary Shares at 1.75 pence per share and Notice of General Meeting

If you have sold or otherwise transferred all of your Existing Ordinary Shares prior to the date on which the Existing Ordinary Shares were market "ex" by the London Stock Exchange, please forward this document, but not the accompanying personalised Form of Proxy, at once to the purchaser or transferee or to the stockbroker, bank or other agent through whom the sale or transfer was effected, for onward delivery to the purchaser or transferee.

Application will be made for the Placing Shares to be admitted to trading on the AIM market of the London Stock Exchange ("AIM"). AIM is a market designed primarily for emerging or smaller companies to which a higher investment risk tends to be attached than to larger or more established companies. AIM securities are not admitted to the Official List of the Financial Conduct Authority. A prospective investor should be aware of the risks of investing in such companies and should make the decision to invest only after careful consideration and, if appropriate, consultation with an independent financial adviser. This document does not comprise an admission document under the AIM Rules and the London Stock Exchange has not itself examined or approved the contents of this document. The rules applicable to AIM are less demanding than those applicable to the Official List. It is emphasised that no application is being made for admission of the Placing Shares to the Official List. The Placing Shares will not be dealt on any other recognised investment exchange and no other such application will be made.

Subject to, inter alia, the passing of the Resolutions at the General Meeting, it is expected that admission of the Placing Shares will become effective and dealings in the Placing Shares will commence on AIM at 8.00 a.m. on 1 August 2017.

(a public limited company incorporated in England and Wales with registered number 8188404) Proposed Placing of 100,000,000 Ordinary Shares at 1.75 pence per share and

You are recommended to read the whole of this document but your attention is drawn, in particular, to the letter from the Chairman of the Company which is set out on pages 7 to 12 of this document. This letter recommends that you vote in favour of the Resolutions to be proposed at the General Meeting. The Directors of blur Group plc accept individual and collective responsibility for the information contained in this document including individual and collective responsibility for compliance with the AIM Rules. To the best of the knowledge and belief of the Directors (who have taken all reasonable care to ensure that such is the case) the information contained in this document is in accordance with the facts and this document makes no omission likely to affect the import of such information.

The Placing Shares described in this document have not been, and will not be, registered under the Securities Act or under the securities laws of any state of the United States. The Placing Shares may not be offered, sold, resold, transferred or delivered, directly or indirectly, within the United States except pursuant to an applicable exemption from, or in a transaction not subject to, the registration requirements of the Securities Act. There will be no public offer of the Placing Shares in the United States. The Placing Shares have not been approved or disapproved by the US Securities and Exchange Commission, any state securities commission in the United States or any US regulatory authority, nor have any of the foregoing authorities passed upon or endorsed the merits of the offering of the Placing Shares or the accuracy or adequacy of this document. Any representation to the contrary is a criminal offence in the United States.

In addition, offers, sales or transfers of the Placing Shares in or into the United States for a period of time following completion of the Placing by a person (whether or not participating in the Placing) may violate the registration requirement of the Securities Act.

Furthermore, the Placing Shares have not been and will not be registered under the applicable laws of any of Australia, Canada, the Republic of South Africa or Japan and, consequently, may not be offered or sold to any national, resident or citizen thereof.

The distribution of this document in or into jurisdictions other than the United Kingdom may be restricted by law and therefore any persons who are subject to the laws of any jurisdiction other than the United Kingdom should inform themselves about, and observe, such restrictions. Any failure to

comply with the applicable restrictions may constitute a violation of the securities laws of any such jurisdiction. Subject to certain exceptions, this document is not for release publication or distribution, directly or indirectly, in or into the United States, Australia, Canada, the Republic of South Africa, Japan or any jurisdiction where to do so might constitute a violation of local securities laws or regulations.

Copies of this document are available, free of charge, at the office of blur Group plc at Eagle House, 1 Babbage Way, Exeter Science Park, Clyst Honiton, Exeter, Devon EX5 2FN and on the Company's website www.blurgroup.com.

Nplus1 Singer Advisory LLP ("N+1 Singer") is authorised and regulated by the Financial Conduct Authority and is acting exclusively for the Company and no-one else in connection with the Placing and is not, and will not be, responsible to anyone other than the Company for providing the protections afforded to its clients or for providing advice in relation to the Placing or the contents of this document or any other matter referred to herein. No representation or warranty, express or implied, is made by N+1 Singer as to any of the contents of this document, and N+1 Singer has not authorised the contents of any part of this document and accepts no liability whatsoever for the accuracy of any information or opinions contained in this document or for the omission of any material information from this document for which the Company and the Directors are solely responsible. Nothing in this paragraph shall serve to exclude or limit any responsibilities which N+1 Singer may have under FSMA or the regulatory regime established thereunder.

No person has been authorised to give any information or make any representation other than those contained in this document and, if given or made, such information or representations must not be relied upon as having been so authorised. The delivery of this document shall not, under any circumstances, create any implication that there has been no change in the affairs of the Company since the date of this document or that the information in it is correct as of any subsequent time.

This document contains statements about blur Group plc that are or may be deemed to be ''forward-looking statements".

All statements, other than statements of historical facts, included in this document may be forward-looking statements. Without limitation, any statements preceded or followed by, or that include, the words 'targets", "plans", "believes", "expects", "aims", "intends", "will", "may", "should", "anticipates", "estimates", "projects", or words or terms of similar substance or the negative thereof, are forward-looking statements. Forward-looking statements include, without limitation, statements relating to the following: (i) future capital expenditures, expenses, revenues, earnings, synergies, economic performance, indebtedness, financial condition, dividend policy, losses and future prospects and (ii) business and management strategies and the expansion and growth of the operations of blur Group plc.

These forward-looking statements are not guarantees of future performance. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of any such person, or industry results, to be materially different from any results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on numerous assumptions regarding the present and future business strategies of such persons and the environment in which each will operate in the future. Investors should not place undue reliance on such forward-looking statements and, save as is required by law or regulation (including to meet the requirements of the AIM Rules, the City Code, the Prospectus Rules and/or the FSMA), blur Group plc does not undertake any obligation to update publicly or revise any forward-looking statements (including to reflect any change in expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based). All subsequent oral or written forward-looking statements attributed to blur Group plc or any persons acting on their behalf are expressly qualified in their entirety by the cautionary statement above. All forward-looking statements contained in this document are based on information available to the Directors of blur Group plc at the date of this document, unless some other time is specified in relation to them, and the posting or receipt of this document shall not give rise to any implication that there has been no change in the facts set forth herein since such date.

1. IF A MEMBER SUBMITS MORE THAN ONE VALID PROXY APPOINTMENT, THE APPOINTMENT RECEIVED LAST BEFORE THE LATEST TIME FOR THE RECEIPT OF PROXIES WILL TAKE PRECEDENCE.
2. CREST MEMBERS WHO WISH TO APPOINT A PROXY OR PROXIES THROUGH THE CREST ELECTRONIC PROXY APPOINTMENT SERVICE MAY DO SO FOR THIS MEETING BY USING THE PROCEDURES DESCRIBED IN THE CREST MANUAL. CREST PERSONAL MEMBERS OR OTHER CREST SPONSORED MEMBERS, AND THOSE CREST MEMBERS WHO HAVE APPOINTED A VOTING SERVICE PROVIDER(S), SHOULD REFER TO THEIR CREST SPONSOR OR VOTING SERVICE PROVIDER(S), WHO WILL BE ABLE TO TAKE THE APPROPRIATE ACTION ON THEIR BEHALF. PLEASE NOTE THE FOLLOWING:

3. In order for a proxy appointment or instruction made using the CREST service to be valid, the appropriate CREST message (a "CREST Proxy Instruction") must be properly authenticated in accordance with Euroclear UK & Ireland Limited's specifications and must contain the information required for such instructions, as described in the CREST Manual. The message, regardless of whether it constitutes the appointment of a proxy or is an amendment to the instruction given to a previously appointed proxy must, in order to be valid, be transmitted so as to be received by the issuer's agent by the latest time(s) for receipt of proxy appointments specified in this notice. For this purpose, the time of receipt will be taken to be the time (as determined by the timestamp applied to the message by the CREST Application Host) from which the issuer's agent is able to retrieve the message by enquiry to CREST in the manner prescribed by CREST. After this time any change of instructions to proxies appointed through CREST should be communicated to the appointee through other means.

4. CREST members and, where applicable, their CREST sponsors or voting service providers should note that Euroclear UK & Ireland Limited does not make available special procedures in CREST for any particular messages. Normal system timings and limitations will therefore apply in relation to the input of CREST Proxy Instructions. It is the responsibility of the CREST member concerned to take (or, if the CREST member is a CREST personal member or sponsored member or has appointed a voting service provider(s), to procure that his CREST sponsor or voting service provider(s) take(s)) such action as shall be necessary to ensure that a message is transmitted by means of the CREST system by any particular time. In this connection, CREST members and, where applicable, their CREST sponsors or voting service providers are referred in particular to those sections of the CREST Manual concerning practical limitations of the CREST system and timings.

5. The Company may treat as invalid a CREST Proxy Instruction in the circumstances set out in regulation 35(5)(a) of the Uncertificated Securities Regulations 2001.

6. ANY CORPORATION WHICH IS A MEMBER CAN APPOINT ONE OR MORE CORPORATE REPRESENTATIVES WHO MAY EXERCISE ON ITS BEHALF ALL OF ITS POWERS AS A MEMBER PROVIDED THAT THEY DO NOT DO SO IN RELATION TO THE SAME SHARES.
7. Notes:
8. MEMBERS ARE ENTITLED TO APPOINT A PROXY TO EXERCISE ALL OR ANY OF THEIR RIGHTS TO ATTEND AND TO SPEAK AND VOTE ON THEIR BEHALF AT THE MEETING AND AT ANY ADJOURNMENT OF IT. A MEMBER MAY APPOINT MORE THAN ONE PROXY IN RELATION TO THE MEETING PROVIDED THAT EACH PROXY IS APPOINTED TO EXERCISE THE RIGHTS ATTACHED TO A DIFFERENT SHARE OR SHARES HELD BY THAT MEMBER. IF A PROXY APPOINTMENT IS SUBMITTED WITHOUT INDICATING HOW THE PROXY SHOULD VOTE ON ANY RESOLUTION, THE PROXY WILL EXERCISE HIS DISCRETION AS TO WHETHER AND, IF SO, HOW HE VOTES.
9. A PROXY NEED NOT BE A MEMBER OF THE COMPANY. A PROXY FORM WHICH MAY BE USED TO MAKE SUCH APPOINTMENT AND GIVE PROXY INSTRUCTIONS ACCOMPANIES THIS NOTICE. IF YOU DO NOT HAVE A PROXY FORM AND BELIEVE THAT YOU SHOULD HAVE ONE, OR IF YOU REQUIRE ADDITIONAL FORMS, PLEASE CONTACT COMPUTERSHARE INVESTOR SERVICES PLC AT THE PAVILIONS, BRIDGWATER ROAD, BRISTOL, AVON BS99 6ZZ. MEMBERS MAY ALSO APPOINT A PROXY THROUGH THE CREST ELECTRONIC PROXY APPOINTMENT SERVICE AS DESCRIBED IN NOTE 9 BELOW.
10. TO BE VALID ANY PROXY FORM OR OTHER INSTRUMENT APPOINTING A PROXY MUST BE RECEIVED BY POST OR (DURING NORMAL BUSINESS HOURS ONLY) BY HAND BY COMPUTERSHARE INVESTOR SERVICES PLC AT THE PAVILIONS, BRIDGWATER ROAD, BRISTOL, AVON BS99 6ZY NO LATER THAN 10:00 A.M. ON 28 JULY 2017 (OR, IN THE EVENT OF ANY ADJOURNMENT, NO LATER THAN 12 P.M. ON THE DATE WHICH IS TWO DAYS BEFORE THE TIME OF THE ADJOURNED MEETING (WEEKENDS AND PUBLIC HOLIDAYS EXCLUDED)), TOGETHER WITH, IF APPROPRIATE, THE POWER OF ATTORNEY OR OTHER AUTHORITY (IF ANY) UNDER WHICH IT IS SIGNED OR A DULY CERTIFIED COPY OF THAT POWER OR AUTHORITY.
11. THE RETURN OF A COMPLETED PROXY FORM, OTHER SUCH INSTRUMENT OR ANY CREST PROXY INSTRUCTION (AS DESCRIBED IN NOTE 9(A) BELOW) WILL NOT PREVENT A MEMBER ATTENDING THE MEETING AND VOTING IN PERSON IF HE/SHE WISHES TO DO SO.
12. A VOTE WITHHELD OPTION IS PROVIDED ON THE FORM OF PROXY TO ENABLE YOU TO INSTRUCT YOUR PROXY NOT TO VOTE ON ANY PARTICULAR RESOLUTION, HOWEVER, IT SHOULD BE NOTED THAT A VOTE WITHHELD IN THIS WAY IS NOT A 'VOTE' IN LAW AND WILL NOT BE COUNTED IN THE CALCULATION OF THE PROPORTION OF THE VOTES 'FOR' AND 'AGAINST' A RESOLUTION.
13. TO BE ENTITLED TO ATTEND AND VOTE AT THE MEETING (AND FOR THE PURPOSE OF THE DETERMINATION BY THE COMPANY OF THE VOTES THEY MAY CAST), MEMBERS MUST BE REGISTERED IN THE REGISTER OF MEMBERS OF THE COMPANY 10:00 A.M. ON 28 JULY 2017 (OR, IN THE EVENT OF ANY ADJOURNMENT, 12 P.M. ON THE DATE WHICH IS TWO DAYS BEFORE THE TIME OF THE ADJOURNED MEETING (WEEKENDS AND PUBLIC HOLIDAYS EXCLUDED)). CHANGES TO THE REGISTER OF MEMBERS AFTER THE RELEVANT DEADLINE SHALL BE DISREGARDED IN DETERMINING THE RIGHTS OF ANY PERSON TO ATTEND AND VOTE AT THE MEETING.
14. IN THE CASE OF JOINT HOLDERS, WHERE MORE THAN ONE OF THE JOINT HOLDERS PURPORTS TO APPOINT A PROXY, ONLY THE APPOINTMENT SUBMITTED BY THE MOST SENIOR HOLDER WILL BE ACCEPTED. SENIORITY IS DETERMINED BY THE ORDER IN WHICH THE NAMES OF THE JOINT HOLDERS APPEAR IN THE COMPANY'S REGISTER OF MEMBERS IN RESPECT OF THE JOINT HOLDING (THE FIRST-NAMED BEING THE MOST SENIOR).
TABLE OF CONTENTS

EXPECTED TIMETABLE OF PRINCIPAL EVENTS 4

ISSUE STATISTICS 5

DIRECTORS, COMPANY SECRETARY AND ADVISERS 6

LETTER FROM THE CHAIRMAN 7

DEFINITIONS 13

NOTICE OF GENERAL MEETING 16

EXPECTED TIMETABLE OF PRINCIPAL EVENTS

Publication of this document

12 July 2017

4. THAT, subject to and conditional upon the passing of resolutions 1 and2, in accordance with section 571(1) of the Act, the Directors be empowered to allot equity securities for cash (within the meaning of section 560 of the Act) pursuant to the authority conferred by resolution 2 above, as if section 561 of the Act did not apply to any such allotment, up to an aggregate nominal value of £250,000 (25,000,000 Warrants) pursuant to the Placing

Latest time and date for receipt of Forms of Proxy

10:00 a.m. on 28 July 2017

Agreement, provided that this authority will expire on 31 December 2019 (unless renewed varied or revoked by the Company prior to or on that date) but the Company may, before this

General Meeting 10:00 a.m. on 31 July 2017

authority expires, make an offer or agreement which would or might require the Warrants to be allotted or granted after this authority expires and that the Directors may allot the Warrants or grant rights pursuant to such an offer or agreement as if the authority conferred by this

Admission and commencement of dealings in the Placing Shares

and resumption of trading in Ordinary Shares on AIM

Notes:

8:00 a.m. on 1 August 2017

resolution had not expired.

By order of the Board

Registered Office:

1. Each of the times and dates above are indicative only and are subject to change. If any of the above times and/or dates change, the revised times and/or dates will be notified by the Company to Shareholders by announcement through a regulatory information service.

2. All of the above times refer to London time unless otherwise stated.

3. The admission and commencement of dealings in the Placing Shares on AIM are conditional on, inter alia, the passing of the Resolutions at the General Meeting.

Company Secretary Eagle House

1 Babbage Way Exeter Science Park Exeter, Devon

EX5 2FN

Registered in England and Wales No. 8188404