- U.K. Retail Sales to Increase for Second Consecutive Month.
- Private Sector Spending to Rise for Fifth Time in 2014.
Trading the News: U.K. Retail Sales
A pickup in U.K. Retail Sales may spur a more meaningful rebound in the GBP/USD as it raises the prospects for a stronger recovery in the second-half of 2014.
What’s Expected:
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Why Is This Event Important:
The growing dissent within the Bank of England (BoE) should continue to prop up interest rate expectations as a the central bank sees less spare capacity in the U.K. economy, and we may see a greater rift at the next meeting on September 4 should the fundamental developments coming out of the region raise the outlook for growth and inflation.
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Expectations: Bullish Argument/Scenario
Release | Expected | Actual |
Consumer Price Index (YoY) (JUL) | 1.8% | 1.6% |
Jobless Claims Change (JUL) | -30.0K | -33.6K |
BRC Shop Price Index (YoY) (JUL) | -1.6% | -1.9% |
Easing price pressures along with the ongoing improvement in the labor market may generate a better-than-expected sales report, and a marked pickup in household spending may spur a meaningful rebound in the GBP/USD as it puts increased pressure on the BoE to normalize monetary policy sooner rather than later.
Risk: Bearish Argument/Scenario
Release | Expected | Actual |
Gross Domestic Product (QoQ) (2Q P) | 0.8% | 0.8% |
Average Weekly Earnings inc Bonus (3MoY) (JUN) | -0.1% | -0.2% |
Net Consumer Credit (JUN) | 0.8B | 0.4B |
However, subdued wage growth paired with the ongoing slack in the real economy may drag on private consumption, and a dismal print is likely to spur a further decline in the British Pound as market participants scale back bets for an early rate hike.
How To Trade This Event Risk(Video)
Bullish GBP Trade: U.K. Retail Sales Climbs 0.4% or Greater
- Need green, five-minute candle following the release to consider a long British Pound trade
- If market reaction favors long sterling trade, buy GBP/USD with two separate position
- Set stop at the near-by swing low/reasonable distance from entry; look for at least 1:1 risk-to-reward
- Move stop to entry on remaining position once initial target is hit, set reasonable limit
Bullish GBP Trade: Household Spending Disappoints
- Need red, five-minute candle to favor a short GBP/USD trade
- Implement same setup as the bullish British Pound trade, just in opposite direction
Potential Price Targets For The Release
GBP/USD Daily
Chart - Created Using FXCM Marketscope 2.0
- Watching RSI as it struggles to hold above 26 along with the April low (1.6549)
- Interim Resistance: 1.6850-60 (78.6% expansion)
- Interim Support: 1.6560 (38.2% expansion) to 1.6570 (61.8% expansion)
Impact that the U.K. Retail Sales report has had on GBP during the last release
Period | Data Released | Estimate | Actual | Pips Change (1 Hour post event ) | Pips Change (End of Day post event) |
JUN 2014 | 07/24/2014 8:30 GMT | 0.3% | 0.1% | -19 | -46 |
June 2014 U.K. Retail Sales
The U.K retail sales report showed a slight increase of 0.1% after contracting 0.5% in May. An decline in demand for textile, clothing and footwear contributed to the weaker-than-expected data. The lackluster print dragged on the pound, with GBP/USD sliding below the 1.7000 handle. The bearish reaction continued throughout the North American trade, with the pair ending the day at 1.6988.
--- Written by David Song, Currency Analyst and Shuyang Ren
To contact David, e-mail dsong@dailyfx.com. Follow me on Twitter at @DavidJSong.
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