British Sky Broadcasting Group plc : Director/PDMR Shareholding

Co-Investment Plan

British Sky Broadcasting Group plc(the "Company")

On 28 August 2013, pursuant to the Company's Co-Investment Plan (the "Plan"), Jeremy Darroch, Chief Executive, and Andrew Griffith, Chief Financial Officer, each elected to invest their maximum entitlement to purchase ordinary shares ('shares') in the Company. As a result Jeremy Darroch has purchased 57,120 shares and Andrew Griffith has purchased 26,052 shares in the Company at a price of 839.98 pence per share.

Under the terms of the Plan, Jeremy Darroch and Andrew Griffith have received an award of up to a maximum of 162,794 and 74,249 matching shares respectively, at a nil cost per share, in relation to the above shares that they have purchased under the Plan. These awards will vest on 28 August 2016, dependent upon the achievement of a target level of growth in the Company's earnings per share in the three year period to 30 June 2016.

Following these transactions, Jeremy Darroch holds a total of 411,695 shares and Andrew Griffith holds a total of 140,504 shares in the Company.

Chris Taylor

Company Secretary

Contacts:

Investor Relations

Ed Steel

Head of Investor Relations

020 7032 2093

Ed.Steel@bskyb.com

Corporate Communications

Alice Macandrew

Director of Corporate Communications

020 7032 4256 

Alice.Macandrew@bskyb.com